Remove topics advertising-substantiation
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Trademark protection for colors: T-Mobile Magenta

Erik K Pelton

Non-traditional trademarks are some of the most interesting and fun topics to discuss in the world of brand protection. If you see any T-Mobile promotion—flyer, billboard, store, commercial—it always features magenta and features it in a substantial manner. T-Mobile does a great job with their magenta color and branding.

Trademark 130
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A green slogan is not a trademark, says the General Court

The IPKat

In particular, the Board of Appeal took the view that the sign would be understood by the relevant public as an advertising slogan and not as an indication of the origin of the goods. This topic has been discussed in a recent conference on “Intellectual Property & Sustainability” as reported by The IPKat.

Trademark 132
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EPO: "EPO practice confirmed on adaptation of description"

The IPKat

Earlier this year, IPKat reported on the EPO's advertised workshop on description amendments ( IPKat ). The stated aim of the workshop, which took place at the end of June, was to provide users with "clarity" on description amendments in view of some recent conflicting decisions on the topic from the Boards of Appeal.

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Can Tattoos Infringe Copyrights, and If So, What Happens Then?–Sedlik v. Kat Von D

Technology & Marketing Law Blog

This is a venerable question–I remember evaluating it as a possible law review note topic 30+ years ago. Even so, the court’s almost-banal treatment of this super-interesting topic suggests that there may not be much tattoo exceptionalism in copyright law. .” Tattoo Advertising/Human Billboards. Nature of Use.

Copyright 142
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FTC Reverts to Penalty Letters, Threatening 670 Companies with Penalties for Unsubstantiated Health Claims and Maybe More

LexBlog IP

Advertisers likely recall that back in 2021, the Federal Trade Commission (FTC) created quite the stir when it sent to more than 700 companies warning letters that threatened penalties if companies engaged in deceptive endorsement practices. Misrepresenting the level of substantiation that exists for a product.

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Covid-19 Act gives government more options in proceeding against supplement seller

43(B)log

for deceptive advertising of dietary supplements in violation of the FTCA and the COVID-19 Consumer Protection Act. In general, advertisements provide consumers with information regarding products or services for sale in commerce. The government can show either falsity/misleadingness or lack of substantiation to prevail.

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[Guest Post] Thrifted is the new black

The IPKat

Evora , C-337/95 (see ECLI:EU:C:1997:517 ) held that the above Article applies, particularly for luxury brands, as long as the brand owner can prove the brand’s aura of luxury has been severely damaged by how the reseller advertises the goods (para. Some thrift store clothes can be hung carelessly and in bulk. Primakabin , C-558/08, para.