Delhi High Court declares Cult Streetwear Brand ‘Supreme’ red-box device mark as a Well-Known Trademark in India
Selvam & Selvam Blog
JULY 20, 2023
Charter 4 Corp, the plaintiff, claimed to have adopted the ‘Supreme’ mark back in 1994 in the United States and had been using it in India since 2006, gaining popularity among Indian customers. This scarcity combined with high demand and low supply created enormous notoriety for their brand, they argued.
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