43(B)log

FEBRUARY 3, 2022

22, 2021) This case should be of interest to people working on contextual advertising. Common sense tells us that this is not a simple advertisement.” “It It is a work of fashion journalism that, like every fashion magazine, happens to contain advertisements.” Champion v. Moda Operandi, Inc., 3d -, 2021 WL 4340670, No.

Advertising 64

Advertising Advertising Designs Design 64

TorrentFreak

MAY 26, 2022

For many image conscious consumer-orientated businesses, a key to commercial success lies in carefully calibrated branding and marketing. Thousands of pirate sites rely on advertising to generate revenue but entertainment companies are keen to highlight the downsides of dealing with them. Other issues are even more tricky.

Advertising 127

Advertising Advertising Branding Brands 127

LexBlog IP

OCTOBER 25, 2021

It is difficult to remember a time when keyword advertising did not dominate the internet. Most search engines, such as Google, Bing, and Yahoo, maintain keyword advertising programs which allow advertisers to bid on search terms and keywords that drive customers searching for a particular product or service to their website.

Advertising 52

Advertising Advertising Trademark Cease and Desist 52

LexBlog IP

JULY 14, 2022

The new 2022 SAG-AFTRA Commercials Contract (the 2022 Contract), which is retroactively effective to April 1, 2022, appears to offer certain benefits to advertiser and agency signatories of the Commercials Contract, particularly JPC authorizers, as well as Union member performers.

Contracts 52

Contracts Advertising Advertising Social Media 52

43(B)log

MARCH 6, 2024

1, 2024) NYU Langone sued Northwell for trade dress infringement, unfair competition and false designation of origin, and false advertising under the Lanham Act, as well as related claims under the New York GBL and New York common law. The court dismissed the complaint—the false advertising claims with prejudice.

False Advertising 59

False Advertising Advertising Advertising Reporting 59

IP Tech Blog

FEBRUARY 26, 2024

The UK’s Advertising Standards Authority ( ASA ) has banned two ads for breach of the rule prohibiting the use of gender stereotypes in advertising, which was introduced in 2019. The authors thank Zara Bhatti for her contributions to this post. The post Harmful gender stereotypes or a double standard?

Advertising 62

Advertising Advertising Social Media Branding 62

Patently-O

FEBRUARY 12, 2024

TaylorMade Golf Company teed off a dispute over golf club design and filed a patent infringement lawsuit on January 31 st, 2024, in the Southern District of California against Costco and Southern California Design Company alleging infringement and false advertising relating to five of TaylorMade’s patents related to golf irons.

False Advertising 101

False Advertising Invention Advertising Advertising 101

The TTABlog

DECEMBER 14, 2023

It spent $500,000 advertising the GIGANTOSAURUS brand and enjoyed unsolicited press coverage for the GIGANTOSAURUS television show prior to its premiere date. Bloggers published party ideas based on the GIGANTOSAURUS brand through sponsored promotions from Applicant.

Television 62

Television Registration Branding Brands 62

Above the Fold

AUGUST 31, 2022

The FTC’s complaint alleges that before 2019, Electrowarmth used U.S.-made made textiles and moved their production to China, while still advertising that their mattress pads were “Made in USA”, “Made in the USA since 1939,” and “made-in-America products.”. made textiles for their mattress pads.

Advertising 52

Advertising Advertising Branding Brands 52

Above the Fold

MAY 25, 2022

Beyond traditional advertisements, companies leverage “influencers” – from the micro-influencer to the Kardashians to showcase their products. In response to this growing space, the FTC issued guidelines for influencers in 2019. [2] Social media has taken over, with social media users nearly doubling from 2.3 billion in 2016, to 4.2

Social Media 52

Social Media Branding Brands Branding 52

Technology & Marketing Law Blog

JANUARY 8, 2024

This is a case involving a trademark owner and a competitive keyword advertiser. That’s certainly true for high-profile and well-advertised consumer items like fast food chains, mass-market phones, and major car labels, but is it true in this particular niche? Google * Competitive Keyword Advertising Claim Fails–Reflex Media v.

Trademark 78

Trademark Advertising Advertising False Advertising 78

IPilogue

JULY 20, 2021

Whether or not you’re a biker, you’re likely familiar with the Harley-Davidson brand. Considered the most well-known American motorcycle brand in the world , Harley-Davidson claims to sell more than just bikes—they sell a lifestyle. In 2018, the brand collected $19.2

Trademark 106

Trademark Branding Brands Branding 106

SpicyIP

OCTOBER 27, 2023

Interface interference is a tactic that hinders consumers from performing actions like cancelling subscriptions or deleting accounts, such as redirecting them to another page while trying to cancel a pop-up advertisement. This violates copyright laws and may lead to legal actions for copyright infringement.

Intellectual Property 52

Intellectual Property False Advertising Designs Design 52

TorrentFreak

MARCH 29, 2023

Pirate Manga Site B9Good.com Manga piracy site B9Good initially appeared in 2008 and established itself under B9DM branding. B9Good had been featured in an MPA submission to the USTR’s notorious markets report in 2019. The women were allegedly paid by B9Good’s operator to upload pirated content.

Reporting 101

Reporting Branding Brands Branding 101

TorrentFreak

FEBRUARY 16, 2023

The true purpose of the site was obvious and its operators publicly advertised it as the best way to watch entertainment without paying. This free-for-all approach generated serious advertising revenues for the site. Through various copycat sites and redirects, the brand managed to survive. However, that didn’t last.

Advertising 126

Advertising Advertising Copying Intellectual Property 126

TorrentFreak

NOVEMBER 30, 2022

What can be easily verified is the huge number of 1XBET-branded releases indexed on TorrentGalaxy, the site identified as offering the movies recorded in Liverpool cinemas. To put things mildly, 1XBET is an extremely controversial brand in piracy circles but that’s just a small part of a much bigger story.

Cinema 125

Cinema Intellectual Property Copying Government 125

The IPKat

JANUARY 5, 2023

over a TV and radio advertisement which the latter had commissioned on behalf of bottled water brand Brio Blu. Said advertisement featured actor Max Tortora dressed up as popular character Zorro. Hence, a new assessment will need to be conducted to determine if the advertisement at issue would satisfy the conditions above.

Copyright 138

Copyright Law Advertising Advertising 138

IPilogue

MARCH 6, 2023

In May 2019, Louboutin sued Eizo under the Unfair Competition Prevention Law, seeking a permanent injunction against Eiko’s production of red-soled high heels and damages of approximately CAD 43,500. Eizo”), to shut down Eizo’s use of red soles on high-heeled shoes.

IP 59

IP Branding Brands Branding 59

IP and Legal Filings

MARCH 14, 2022

. (“Chanel”), is an iconic fashion company based in New York known for its luxury fashion products and owns rights to several Chanel and CC monograms trademarks associated with the brand design. The brand was not involved with selling second handed or vintage goods. 3d 422 (S.D.N.Y. Veronique Idea Corp.,

False Advertising 52

False Advertising Branding Brands Branding 52

LexBlog IP

MARCH 30, 2022

There has been an outpouring of concerned citizens the world over who are hoping to help provide assistance, and a number of brands have launched “cause marketing” campaigns aimed at expressing support for the Ukrainian cause and providing financial assistance to those who are displaced.

Marketing 52

Marketing Marketing Cease and Desist Branding 52

43(B)log

SEPTEMBER 7, 2021

And Defendants began saying that they planned to expand into the display-advertising business: putting ads on a vehicle’s digital signage, a rider’s mobile app, and on digital screens like electronic billboards. But in 2019, Uber Technology allegedly began preparatory steps to enter the advertising business.

Graphic Design 59

Graphic Design Advertising Advertising Technology 59

LexBlog IP

MAY 25, 2022

Beyond traditional advertisements, companies leverage “influencers” – from the micro-influencer to the Kardashians to showcase their products. In response to this growing space, the FTC issued guidelines for influencers in 2019. [2] Social media has taken over, with social media users nearly doubling from 2.3

Social Media 52

Social Media Branding Brands Branding 52

Intellectual Property Office Blog

JULY 29, 2021

As ITV2’s most successful show of all time, it’s no surprise that it attracts such huge sponsors and advertisers to invest. Molly Mae rose to fame following 2019’s season where she came in second place with her now long-term boyfriend Tommy Fury. The 9 partners include JD Sports, Boots, dating app Tinder and drinks brand WKD.

IP 85

IP Branding Brands Branding 85

LexBlog IP

FEBRUARY 26, 2024

The UK’s Advertising Standards Authority ( ASA ) has banned two ads for breach of the rule prohibiting the use of gender stereotypes in advertising, which was introduced in 2019. The authors thank Zara Bhatti for her contributions to this post.

Advertising 52

Advertising Advertising Social Media Branding 52

The IPKat

NOVEMBER 30, 2023

The GIA entered into force in April 2019. Their work was published in a 2019 article and then expanded in a report for AGWI in 2022. AGWI submitted evidence that more than 25 brands of Prosecco had been exported from Australia to Singapore since 2015, albeit in much smaller quantities than from Italy.

Registration 134

Registration Advertising Advertising Law 134

TorrentFreak

OCTOBER 24, 2022

Combining illegal streaming subscriptions and Facebook advertising with PayPal payments isn’t exactly ideal for avoiding detection and by May 2019, Trading Standards had seen enough. Two warrants were executed in Dover and Tonbridge, one of them against a man who used his own name to brand his piracy business.

Intellectual Property 98

Intellectual Property Social Media Reporting Copyright 98

LexBlog IP

AUGUST 31, 2022

The FTC’s complaint alleges that before 2019, Electrowarmth used U.S.-made made textiles and moved their production to China, while still advertising that their mattress pads were “Made in USA”, “Made in the USA since 1939,” and “made-in-America products.” made textiles for their mattress pads.

Advertising 40

Advertising Advertising Branding Brands 40

The IPKat

APRIL 13, 2023

The case On 7 May 2019 Dutch company Chiever B.V. Thirdly, the examiner considered that the sign should be analysed as an advertisement for television and that it would not identify company of origin of the products/services. Such an analogy with advertisements was also rejected.

Television 95

Television Advertising Advertising Registration 95

TorrentFreak

MARCH 10, 2022

From a high of 1,400 illegal platforms in that region in 2019, various anti-piracy campaigns reportedly reduced that number to 238 in 2021. According to ACE, Watchsomuch.org was launched in March 2019 and offered more than 100,000 hours of TV and film content, receiving 121 million visits in the last two years.

Cease and Desist 94

Cease and Desist Reporting Advertising Advertising 94

43(B)log

DECEMBER 26, 2022

for unlawfully manufacturing, importing, advertising, marketing, selling, and distributing unauthorized, counterfeit versions of its popular CAKE brand of hemp-derived Delta-8 products. Here, however, AKF didn’t allege that Mothership ever marketed, sold, or advertised the “Cake” mark. AKF sued LCF etc. Akanoc Solutions, Inc.,

Copyright Infringement 59

Copyright Infringement Branding Brands Branding 59

43(B)log

DECEMBER 23, 2021

This court answers yes, though limits the effect of that by applying what looks like ordinary false advertising analysis. Hilti was authorized to use the UL mark on its label through UL’s Multiple Listing service, which basically allows one product to piggyback off another identical product that is sold under another brand name.

False Advertising 59

False Advertising Advertising Advertising Designs 59

SpicyIP

AUGUST 16, 2021

from Duke University in 2019. Brands have been active on social media in recent years, trying to imbue their content with human like personality that endears customers to them rather than just putting out traditional advertising. It is also reported that Baseline Ventures is sending out notices to the brands that did so.

Social Media 72

Social Media Personality Rights Law Branding 72

TorrentFreak

MAY 18, 2022

On the other, a good product coupled with brand awareness can lead to commercial success, at least until that profile attracts the wrong type of attention. As one of the most recognizable IPTV brands around, PrimeStreams appears to fall into the latter category. PrimeStreams Ignored Warning.

Cease and Desist 127

Cease and Desist Social Media Branding Brands 127

The TTABlog

APRIL 11, 2023

which calls the CAT mark the 'cornerstone of the company’s brand portfolio.' Sales and advertising figure established that the CAT word mark for footwear falls “on the much higher end of the commercial strength spectrum ‘from very strong to very weak.’” Double Coin Holdings , 2019 USPQ2d 377409, at *7.

Registration 67

Registration Advertising Advertising Blogging 67

43(B)log

FEBRUARY 21, 2024

Facebook advertising for the 2014 app continued until 2016 or 2019 and remained available for download; even though the Pebble Watch was discontinued in late 2016, WCT’s principal testified that “there remains a loyal following among the Pebble Watch community.” Peloton’s core brand is Peloton. Significantly favored Peloton.

Marketing 59

Marketing Marketing Trademark Branding 59

43(B)log

NOVEMBER 28, 2022

2, 2022) Before the jury verdict in favor of Monster’s false advertising claim was this opinion resolving evidentiary issues. They weren’t directly asked about the phrase “Super Creatine,” whether participants had prior experiences with or opinions of Bang, or whether they had seen Vital’s advertising in the market. Monster Energy Co.

False Advertising 59

False Advertising Advertising Advertising Social Media 59

The IPKat

JUNE 23, 2023

During Summer 2019, Mercredie became aware of the fall-winter 2019 advertising campaign, entitled #MajeMyDogandI, by ready-to-wear company Maje. As a result, Mercredie sent a cease-and-desist letter to the French brand on 16 September 2019.

Copyright 95

Copyright Cease and Desist Copyright Infringement Publishing 95