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Amazon escapes liability for its Brand Registry advertising

43(B)log

In December 2020, Deetsch notified Amazon of his patents through the Brand Registry portal and asked Amazon to remove the Lei defendants’ products. He sent two letters by mail in March 2022, but was told he needed to use the Brand Registry … which he had already done. Motion to dismiss granted. State law claims would have been better.)

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Copyright Law for Influencers and Brands: How Content Creators and Companies Hiring Them Can Navigate Copyright Law for a Successful Partnership

JD Supra Law

In recent years, the advent of the social media “influencer” has revolutionized advertising. Likewise, influencers create certain content to secure brand deals and attract advertisers. Companies often partner with influencers to market their products, hoping to tap into the influencer’s devoted audience.

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Copyright Counseling and Protection: An Excerpt from the Advertising Law Tool Kit

JD Supra Law

A properly maintained copyright portfolio is essential to any successful brand owner. Copyright can extend to advertisement copy, manuals, visuals, art, photography, storyboards, scripts, film, video, online components, mobile apps, social media posts, websites, music, developed characters appearing in ads, and logos.

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Apple’s App Store is Riddled With Popular Piracy Brands

TorrentFreak

The app in question uses popular piracy brands such as “Gomovies” and “123movies” in its name, and lives up to expectations. Users who manage to crawl through a web of advertisements eventually have access to a wide range of popular movies and TV-shows. It’s clearly not perfect, however.

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The Subvertising Movement: Protecting your Brand from “Brandalism”

IP Tech Blog

Heard of the climate activists defacing advertisements, billboards and bus shelters? Brandalism is a recent anti-advertising movement which uses a brand’s own assets and marketing channels against the brand itself, through replacing legitimate advertisements with spoofs and parodies (known as “subvertising”).

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Stay ADvised: Brand Protection & Advertising Law News - August 2023 - 2

JD Supra Law

Energy Drink Company Claims Competitor Stole Kim's Copyrighted Look - The Instagram posts look nearly identical, in a blink-and-you'll-miss-the-difference kind of way—or so says the complaint filed by Alani Nutrition. By: Davis Wright Tremaine LLP

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From Static Symbols to Fluid Brand Identities

IP and Legal Filings

The Reason Behind This Evolutionary Development Brand and companies have made it a trend to evolve from time to time creating variants over their original/ main or core mark. It strengthens brand awareness, builds a better rapport, and a more intimate Business-to-consumer relation which builds trust and faith in their product.