TorrentFreak

NOVEMBER 11, 2021

This is why the advertising industry is seen as an ally in the fight against piracy. In the UK , hundreds of advertising agencies began banning pirate sites, and the European Union chimed in as well. What we do know is that earlier this year, there were 5,800 domain names reported as “copyright infringing” sites.

Advertising 121

Advertising Advertising Intellectual Property Reporting 121

LexBlog IP

MAY 19, 2023

According to the UK’s Department for Digital, Culture, Media and Sport report on influencer culture , the global sector is expected to grow from $6.0 Influencer marketing offers brands a unique opportunity to target and connect with online communities, using a personalized approach. billion in 2020 to $24.1

Marketing 52

Marketing Marketing Contracts Branding 52

TorrentFreak

JANUARY 8, 2022

In the summer of 2018, a report from anti-piracy company Irdeto examined the payment processing abilities of 400 pirate IPTV supplier sites. It found that the majority (76%) openly advertised their payment options with Visa, Mastercard and PayPal leading the way. Pirates Expolit Payment Processor Branding.

Branding 132

Branding Brands Branding Due Diligence 132

LexBlog IP

MARCH 5, 2024

As usual, I prepared the report in partnership with and using Docket Navigator and its powerful database. Finally, please let me know if you have thoughts about the report or changes you would like to see. So, I am very open to your suggestions for improving the report. Plaintiff: Adim8, LLC Pls. DoorDash, Inc. Avnet, Inc.

Reporting 52

Reporting Litigation Patent IP 52

Plagiarism Today

AUGUST 12, 2021

First off today, Robert Moran at The Philadelphia Inquirer reports that a federal judge has recommended that the Philadelphia Phillies be allowed to continue to use their modified version of the famous Phillie Phanatic mascot even though the changes were relatively minor. 3: Advertising Fuels $1.34 billion annually through advertising.

Advertising 246

Advertising Advertising Reporting Licensing 246

LexBlog IP

JULY 10, 2023

Can I Use a Competitor’s Name in Advertising? by Founders Legal Some of the most memorable advertising campaigns in history involve the comparative use of competing trademarks. Consumer Comparison Survey Courts have held that it is legally defensible to conduct actual consumer comparison surveys and truthfully report the results.

Advertising 40

Advertising Advertising Branding Brands 40

The IPKat

DECEMBER 27, 2021

Last week, the UK Intellectual Property Office (UKIPO) released an intriguing report measuring and analyzing (apparently for the first time) the influence that social media influencers exert on consumers also when it comes to purchasing counterfeits. The same appears to be true, at least in certain cases, for the purchase of counterfeits.

Social Media 117

Social Media Reporting Advertising Advertising 117

LexBlog IP

FEBRUARY 28, 2023

The regulators’ enhanced focus in this area is reflective of Australian consumers’ increasing demand for ethical and sustainable business practices, and business’ increasing marketing and advertising of their credentials in these areas in response.

Marketing 52

Marketing Marketing Business Branding 52

IPilogue

NOVEMBER 18, 2022

On October 25, 2022, following a string of antisemitic remarks and hate speech from Ye (formerly known as Kanye West) on social media, Adidas announced their decision to terminate their co-branding partnership with Ye and end production of all Yeezy branded products. While Ye’s company, Mascotte Holdings Inc.

Business 131

Business Contracts Branding Brands 131

LexBlog IP

AUGUST 7, 2023

The Center for Countering Digital Hate is a not for profit organization that publishes reports on among other things, hate speech and disinformation on social media. CCDH urges brands to not advertise on sites that promote disinformation. X Corp suggests that these efforts have resulted in reduced advertising levels on Twitter.

Social Media 52

Social Media Reporting Contracts False Advertising 52

IP and Legal Filings

MARCH 5, 2024

Introduction In today’s digital economy, trademarks play an important role in developing a brand’s identity, establishing customer trust, and assuring market competition. Corporations must establish online identities, such as logos, slogans, product names, and brands, to build consumer awareness, loyalty, and trust.

Trademark 86

Trademark Social Media Advertising Advertising 86

TorrentFreak

MAY 26, 2022

For many image conscious consumer-orientated businesses, a key to commercial success lies in carefully calibrated branding and marketing. Thousands of pirate sites rely on advertising to generate revenue but entertainment companies are keen to highlight the downsides of dealing with them. Other issues are even more tricky.

Advertising 127

Advertising Advertising Branding Brands 127

azrights

MARCH 15, 2021

There are two drivers of brand asset strength: uniqueness and fame. For example, when you see the swoosh logo of the Nike brand you know it represents Nike even though it may be featured on its own with no name accompanying it. If an asset is less famous, it is more likely to be mistakenly attributed to a competitor’s brand.

Branding 52

Branding Brands Branding Trademark 52

LexBlog IP

JANUARY 18, 2022

NFTs (non-fungible tokens, not thoroughbreds) were not a disappointment but instead were all the rage for holiday giving this year, including offerings from brands such as Adidas and Balmain x Barbie. Avoid advertising the NFT purchase as an investment opportunity.

Non-Fungible Tokens 52

Non-Fungible Tokens Advertising Advertising Branding 52

LexBlog IP

SEPTEMBER 20, 2022

For some time now, dark patterns have been quite the trending topic for both marketers and privacy professionals. But back here, other than high-level, broad definitions that could theoretically deem advertising itself a dark pattern, there has been a lack of clarity on the issue. Scope and magnitude matter.

Reporting 52

Reporting Privacy Advertising Advertising 52

Corsearch

APRIL 19, 2023

With Gen Z ambivalent on the cost of counterfeiting to legitimate brands – and often actively seeking fakes out – how can brands educate consumers about their societal harms? Typically defined as people born between 1997 and 2012, Gen Z are seen by many brands as the number one audience to connect with online.

Branding 40

Branding Brands Branding Social Media 40

43(B)log

SEPTEMBER 9, 2021

I won’t say much about that, though I do have a big question, but there are also false advertising aspects of the case. The parties compete in the market for adjustable air mattresses and related products. Examples included the use of terms such as “Sleep 55% Off Number Beds” and “Comfort Air Beds on Sale” in online advertisements.

False Advertising 59

False Advertising Advertising Advertising Trademark 59

43(B)log

MARCH 29, 2024

As for the implied FDA endorsement: (1) A coupon affixed to certain GSG containers described it as “the first and only formula brand made from 100% whey protein partially hydrolyzed, and that meets the criteria for a FDA Qualified Health Claim for atopic dermatitis.” He could be impeached with his relationship with Gerber.

False Advertising 104

False Advertising Advertising Advertising Reporting 104

TorrentFreak

MARCH 29, 2023

A new report from anti-piracy group CODA indicates that with persistence and smart tactics, solutions can be found in difficult overseas regions. Pirate Manga Site B9Good.com Manga piracy site B9Good initially appeared in 2008 and established itself under B9DM branding. The man was held until March 19 before being released on bail.

Reporting 101

Reporting Branding Brands Branding 101

TorrentFreak

OCTOBER 26, 2022

Earlier this month, the RIAA shared its recommendations for the USTR’s annual review of overseas notorious markets. The music group reported well-known targets such as The Pirate Bay, Newalbumreleases, MP3Juices, RARBG, and RapidGator, plus other piracy-related sites and services. Operator Responds.

Music 133

Music Copyright Infringement Copyright Branding 133

azrights

JUNE 19, 2023

The brand name is a prime way to protect innovations. Tesco reportedly spent a million pounds on marketing the concept of loyalty cards and made the Clubcard name famous as a result. The case illustrates how even at the highest levels basic IP mistakes are being made in the branding industry.

Branding 52

Branding Brands Branding IP 52

IP Tech Blog

NOVEMBER 30, 2022

All three reporters are well known for covering the Capitol Hill beat. Punchbowl argued, as a threshold matter, that the Rogers analysis had no application because First Amendment protections do “not extend to ‘the brand name of [a] commercial enterprise.’” Neither of these prongs is easy [for a plaintiff] to meet.”.

Branding 57

Branding Brands Branding Fair Use 57

TorrentFreak

AUGUST 16, 2021

Through various links and advertisements, people are lured into signing up for a website that offers ‘free’ movies, sports events, or books. Unsurprisingly, the selection doesn’t include the latest blockbusters that were advertised but relatively unknown licensed films instead. Perhaps a new brand will surface soon?

Advertising 143

Advertising Advertising Branding Brands 143

43(B)log

JUNE 19, 2023

14, 2023) Unlimited, an “online non-authorized reseller of consumer products,” sued Red Points for defamation, tortious interference, and false advertising under state and federal law. As you might expect from these preliminaries, Red Points reported two of Unlimited’s listings on eBay as infringing and counterfeit.

False Advertising 69

False Advertising Advertising Advertising Reporting 69

IP Tech Blog

FEBRUARY 8, 2022

Following the Competition and Markets Authority’s (“ CMA “) publication of the Green Claims Code (as discussed in our earlier blog ), the UK regulator is now moving forward with its greenwashing investigation , currently focusing on the fashion industry, with additional industries expected to be reviewed in future. Further Thoughts.

Advertising 70

Advertising Advertising Marketing Marketing 70

Technology & Marketing Law Blog

JULY 25, 2021

lululemon’s brand also displays prominently in its keyword ads. For more on this, see my expert report in the Larsen v. If they really wanted to build their business, they could have invested that money into marketing instead of legal fees. More Posts About Keyword Advertising. Labeled search results. Larson case.

Advertising 106

Advertising Advertising Settlement Trademark 106

The IPKat

SEPTEMBER 12, 2022

Well, NO… but… According to the Collins English Dictionary , a slogan is “ a short phrase that is easy to remember ”, and is “ used in advertisements… who want people to remember what they are saying or selling ”. The public is familiar with receiving such form of advertising messages. Such invitations to take or buy are commonplace.

Registration 113

Registration Advertising Advertising Reporting 113

The IPKat

JUNE 13, 2022

The non-fungible part means that it is something that has unique value based on the buyer’s sentiment and/or market dynamics. In practice, what this means is that a whole new market has been opened-up as NFTs have provided a system that has enabled the sale of digital items by transforming them into collectables, such as a tweet.

Non-Fungible Tokens 140

Non-Fungible Tokens Advertising Advertising Ownership 140

TorrentFreak

FEBRUARY 23, 2023

Local reports suggest that at least 200 films owned by Disney, Sony, and other Hollywood studios, will disappear from licensed streaming platforms, including market leader Kinopoisk. Less Legal Content, More Pirates, Even More Pirate Sites Asked to comment on the reported surge, Cybersecurity firm R-Vision was more specific.

Cinema 132

Cinema Registration Reporting Licensing 132

43(B)log

NOVEMBER 28, 2022

2, 2022) Before the jury verdict in favor of Monster’s false advertising claim was this opinion resolving evidentiary issues. They weren’t directly asked about the phrase “Super Creatine,” whether participants had prior experiences with or opinions of Bang, or whether they had seen Vital’s advertising in the market.

False Advertising 59

False Advertising Advertising Advertising Social Media 59

azrights

MAY 10, 2022

Not understanding the role of Brand Names in Business led to China Tang having to rebrand even though they had been using the name for 12 years. Read, listen to podcasts and audio books, take courses such as Brand Tuned to discover better ways to design your business, get clients, and serve your existing ones. Business is hard.

Business 98

Business Branding Brands Branding 98

The IPKat

JULY 18, 2021

Subsequently, the Committee Report on the Economics of Music Streaming has been published, calling for "a complete reset" of music streaming and the need for significant change within the music industry. The report nominates the remuneration to be paid by the rightsholders, (i.e. Explained here ].

Music 139

Music Contracts Reporting Government 139

TorrentFreak

NOVEMBER 30, 2022

By recording the latest movies directly from the silver screen using concealed devices, ‘cammers’ fuel the illicit piracy market that thrives during the first few days of a film’s initial release. TGx is an open platform with an active and lively community, a relative rarity in today’s streaming-dominated market.

Cinema 126

Cinema Intellectual Property Copying Government 126

IP Tech Blog

MARCH 18, 2022

In addition to alleging trademark infringement due to Rothschild’s use of BIRKIN in METABIRKINS as the name for his NFT collection, Hermès complained that Rothschild infringed by using METABIRKINS as a domain name, as a handle on Twitter and other social media platforms, as a brand name on NFT sales platforms, and as a hashtag.

Trademark 62

Trademark Non-Fungible Tokens Branding Brands 62

The IPKat

FEBRUARY 13, 2023

This was reported in 京法网事 , which is the official Weibo account of the Beijing Courts. This is an interesting decision among brand owners because China has been considered for a long time a jurisdiction where the fight against various types of IP infringements, such as trade mark squatters and imitators, has proved challenging.

Branding 86

Branding Brands Branding Intellectual Property 86

TorrentFreak

NOVEMBER 1, 2021

Among other things, he allegedly advertised and trafficked circumvention devices, while maintaining regular contact with resellers throughout the world. The conspiracy, which also includes co-defendants Max Louarn and Yuanning Chen, used various brands including “Team Xecuter,” “Axiogame.com,” “Maxconsole.com,” and “China Distribution.”

Government 139

Government Advertising Advertising Copying 139

SpicyIP

OCTOBER 27, 2023

False urgency is a marketing tactic that creates a false sense of scarcity to pressure consumers into making a purchase, often resulting in dark patterns, limited stock, and unexpected delivery. False advertising and misleading representations: Dark patterns often involve misleading representations about products, services, or offers.

Intellectual Property 52

Intellectual Property False Advertising Designs Design 52