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Influence At Your Own Risk: Navigating Influencer Contracts

JD Supra Law

In response to the rapidly growing ubiquity of influencer-driven marketing, the Federal Trade Commission (FTC) has published numerous guidelines for influencers and advertisers alike. Influencing has grown to a $21 billion industry.

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BREAKING: First CJEU referral on press publishers’ related right (Italian-style)

The IPKat

After the first DSM Directive-related referral from Belgium on the provisions concerning contracts of authors and performers [IPKat here ] , it is now the turn of Article 15 (the related right for press publishers) as implemented into Italian law. All this would serve to ‘foster the availability of reliable information’.

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Getting paid to play? Copyright, contract, and the rewards for UGC

Kluwer Copyright Blog

In my project, You Can Play (see also working paper here ), I explore how contract, rather than copyright, is the key enabler of user creativity in this industry. Commercial’ use is instead more narrowly construed by game publishers to mean use for the benefit of a company (e.g.,

Contracts 115
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X Corp. v. Bright Data is the Decision We’ve Been Waiting For (Guest Blog Post)

Technology & Marketing Law Blog

If the issue lies in loopholes within the ToS, the solution seems straightforward: draft tighter contracts and perhaps incorporate a browsewrap on your platforms to catch those who don’t hold accounts. X’s breach of contract cases against CCDH for violating its ToS by scraping also didn’t fare well. In 2022, in ML Genius v.

Blogging 127
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Statements in Insider article were plausibly commercial advertising or promotion

43(B)log

4, 2022) Frequent IP claimant Lisa Frank is in court this time over a failed deal with a vegan cosmetics company, whose contract aspects I will ignore. published an article about LFI’s collaboration with Morphe; LFI’s statements therein are the subject of Lanham Act claims. CV-21-00228-TUC-SHR, 2022 WL 3098042 (D. Insider Inc.

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DSA: Commission issues guidance on the requirement to publish user numbers in the EU

LexBlog IP

Yesterday, 01 February 2023, the Commission published guidance on how online platforms and search engines within the scope of the Digital Services Act ( DSA ) should comply with their obligation to report user numbers in the EU. Providers of hybrid online platforms allowing consumers to conclude distance contracts with traders (i.e.

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Section 230 Helps Facebook Defeat Lawsuit Over Scam Ads–Calise v. Meta

Technology & Marketing Law Blog

The plaintiffs sued Facebook for (1) negligence; (2) breach of contract; (3) breach of the covenant of good faith and fair dealing; (4) violations of California’s Unfair Competition Law, Cal. Publisher/Speaker Claims. Twitter for this intersection of Section 230 and contract breach claims. & Prof. Third-Party Content.

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