Remove Advertising Remove Intellectual Property Remove Intellectual Property Law Remove Marketing
article thumbnail

The Implications of Intellectual Property Laws in the Tourism Industry

IP and Legal Filings

Intellectual property rights are statutory rights given to creators, inventors, and artists. The purpose of Intellectual Property Rights is to ensure that sufficient recognition is given to the creator’s work and skills, subsequently stimulating innovation and creativity in the country. billion USD to the GDP.

article thumbnail

A Seller’s Guide to Navigating Intellectual Property Law on Amazon

LexBlog IP

A basic understanding of Intellectual Property (IP) law is essential to managing an Amazon storefront, as IP issues can be a minefield for the uninformed. Sellers need to be aware of competitor patents before introducing a product to the market. This can lead to expensive “false marketing” litigation.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

Trending Sources

article thumbnail

Intellectual Property Rights Involved in Advertising Campaigns

Kashishipr

In the ongoing highly competitive working business environment, the elements of a good advertisement are likely to be copied or imitated by others in the industry. Brands and businesses are now exploring more innovative ways to advertise their offerings, i.e., products or services. In this case, the plaintiff was Bright Lifecare Pvt.

article thumbnail

Intellectual Property (IP) Issues in Augmented Reality (AR)

Kashishipr

Undoubtedly, both technologies bring a complete set of novel Intellectual Property (IP) issues for business companies, brands, individuals, courts, and IP practitioners. The same may, in turn, create confusion in the minds of the consumers concerning whether the physical business sponsors or promotes the virtual advertisement.

article thumbnail

Commercializing the Personalities of the Dead: The Dangers of the Posthumous Market

IPilogue

In fact, there exist several legal implications within Intellectual Property law (“IP”), such as the common law principle of personality rights. UneeQ, a New Zealand-based software company, markets “digital humans” for enhanced online customer service. . Such technology is not novel.

Marketing 105
article thumbnail

Trademarks from a Marketing Perspective

Kashishipr

In today’s era, where the drawing-up of physical borders has diluted in terms of fair-trade practices, the relevance and importance of Intellectual Property Rights (IPRs) have fairly risen. How Does a Trademark Help in the Marketing of a Brand? Noting the Difference between a Brand and a Trademark.

Marketing 105
article thumbnail

Intellectual Property Protection for Content Creators & Social Media Influencers

Kashishipr

When it comes to promoting, marketing, and advertising, social media is one of the most effective and powerful ways. As per a report, influencer marketing investment is expected to reach $15 billion in 2022. It currently accounts for about 15% of the entire revenue spent on global advertising. For more visit: [link].