Corsearch

NOVEMBER 15, 2022

For brands and rights holders, these technologies mean a change in consumer behavior, a shift towards more immersive digital engagement with their customers, and an array of new business opportunities. This represents a unique opportunity for brands to reach a highly engaged user base. What Are Examples of Metaverse Platforms?

Branding 52

Branding Brands Branding Non-Fungible Tokens 52

LexBlog IP

MARCH 28, 2022

Trade mark ownership is an important consideration for any business. Ensuring that a business holds all rights to enable it to make full use of its trade mark should be front of mind in any branding consideration. At this point, it may be too late! Let’s start with the legislation – a very good place to start.

Ownership 52

Ownership Intellectual Property Content Creation Business 52

Corsearch

SEPTEMBER 28, 2023

Founded in 1999 by Jack Ma, the Alibaba company has grown to become one of the world’s largest and most influential online commerce businesses. One of Alibaba’s most popular platforms is Alibaba.com, a leading global wholesale B2B marketplace that facilitates trade between businesses from around the world.

Brands 59

Brands Branding Branding Intellectual Property 59

LexBlog IP

AUGUST 16, 2023

In the fast-paced world of commerce, where imitation and unauthorized use can compromise a brand’s integrity, safeguarding your unique identity is of paramount importance. Establishing Legal Ownership and Exclusivity Trademark registration establishes your legal ownership over a distinctive mark.

Branding 40

Branding Brands Branding Registration 40

Erik K Pelton

MARCH 25, 2024

I found five takeaways for brand owners. And a trademark application has a lot of elements that go into it: the drawing, the description of goods and services, the dates of use, the evidence of use, the ownership. This is part of what makes Taylor Swift’s brand and music so great. It is a tremendous show and performance.

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Trademark Brands Branding Branding 130

Corsearch

FEBRUARY 15, 2024

X (formerly Twitter) is one of the most popular social media platforms for businesses and individuals, with around 335 million monthly active users worldwide. Allowing brands to connect with their consumers and establish a recognizable online presence, it is a crucial platform to reach audiences on a global scale.

Brands 59

Brands Branding Branding Social Media 59

azrights

OCTOBER 27, 2021

The brand name and codes play an important role in the management of competition. Inevitably competitors will try to capture some of the market shares of any brand that discovers a lucrative market opportunity. Much of the copying that takes place in business is impossible or very difficult to put a stop to.

Branding 52

Branding Brands Branding Copying 52

azrights

OCTOBER 18, 2021

Let’s begin by considering the terminology as it’s all too common when it comes to brands to find people have different meanings in mind. The Meaning of Brand. The best way I’ve found to explain brands is by contrasting them to their unbranded commodity counterparts. But brands have a third dimension or a third purpose.

Branding 52

Branding Brands Branding Trademark 52

IP and Legal Filings

NOVEMBER 6, 2022

The media and entertainment (M&E) industry, comprises of a diversified range of businesses, which are frequently engaged in dissemination of creative expression and information. Intellectual Property Ownership. WIPO, [2]Shreya Negi , In-depth: Brands are winning the war for ownership of ideas, but ad agencies want a change, . [3]

Ownership 52

Ownership Intellectual Property IP Contracts 52

Corsearch

FEBRUARY 29, 2024

Brands are often targeted by bad actors looking to make a quick profit by stealing intellectual property and exploiting consumers. But we also explain the most effective approach: using AI-fueled and expert-led brand protection solutions to save time and ensure a sustained reduction in infringement across marketplaces.

Brands 59

Brands Branding Branding Intellectual Property 59

IPilogue

MARCH 14, 2022

The mega shoe brand alleges that these sales will confuse customers. What makes this marketplace different from the others is its business of selling NFTs linked to physical goods. In addition to destroying these NFTs, Nike is asking for damages for all related sales and for StockX to stop selling any NFTs related to the Nike brand.

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Non-Fungible Tokens Ownership Intellectual Property Intellectual Property Law 122

IP Watchdog

MAY 6, 2023

Brands — legally protected as trademarks — have value. Registering brands as federal trademarks also provides significant legal benefits, such as the presumption of ownership, validity, and nationwide priority in the mark. We all understand that intuitively.

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Trademark Registration Brands Branding 124

Corsearch

AUGUST 2, 2023

Your business has likely collectively spent countless hours and resources to build a strong brand presence on Amazon. However, counterfeiters will continuously undermine these efforts by listing counterfeit products and passing them off under your brand name. However, they can be useful to tackle lookalikes on marketplaces.

Branding 52

Branding Branding Brands Reporting 52

Selvam & Selvam Blog

JULY 1, 2024

As brands have begun to increasingly rely on digital platforms to reach and engage with their target audience, the risk of unauthorized use of trademarks and the sale of counterfeit products has also grown. Unauthorized pages and posts on social media can dilute a brand’s goodwill and reputation and confuse consumers.

Social Media 52

Social Media Brands Branding Branding 52

LexBlog IP

NOVEMBER 7, 2021

You put a great deal of effort in choosing the perfect name for your business. You registered the business with the Secretary of State in every state in which you operate. That’s all you need to own your business name, right? There could be businesses in other states with the exact same name, or very similar names.

Business 52

Business Cease and Desist Ownership Patent Law 52

43(B)log

AUGUST 11, 2022

A business code communicating within a community designed to be closed. The Right to Speak a Brand: Rethinking the Interaction Between Trademarks and Speech in the Age of Expressive Branding Alvaro Fernandez-Mora Tweak of original mark to convey parody/comment: adictas three cocaine stripes v. It didn’t develop organically.

Ownership 80

Ownership Moral Rights Copyright Branding 80

Patentably Defined

APRIL 28, 2020

Your brand matters. After all, your brand is WHO you are, WHA T you do, and WHY you do it. Remember – people are loyal to brands, not products. Trademarks protect brands. They are the foundation of every successful brand. Here are seven practical reasons why you need to get a Federal trademark for your brand.

Branding 52

Branding Brands Branding Social Media 52

azrights

MARCH 15, 2021

There are two drivers of brand asset strength: uniqueness and fame. For example, when you see the swoosh logo of the Nike brand you know it represents Nike even though it may be featured on its own with no name accompanying it. If an asset is less famous, it is more likely to be mistakenly attributed to a competitor’s brand.

Branding 52

Branding Brands Branding Trademark 52

Erik K Pelton

MARCH 9, 2021

I recently spoke with a small business owner who bought a restaurant, rebranded it, opened it to the public, and received critical acclaim. Then they received a cease-and-desist letter: another company had already registered the identical brand name for the identical services. Second, there’s the cost of time.

Cease and Desist 130

Cease and Desist Trademark Social Media Brands 130

Erik K Pelton

AUGUST 20, 2024

The following is an edited transcript of Chapter 8 of my book video Building a Bold Brand: The Trademark Registration Process: A Long and Winding Road The trademark application process at the United States Patent and Trademark Office (USPTO) is generally long, complex, and full of deadlines. The ownership must be identified correctly (e.g.

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Registration Trademark Brands Branding 130

Selvam & Selvam Blog

JULY 11, 2024

I think you would agree with me that protecting a brand has become increasingly difficult in this digital era, where originality is becoming a thing of the past. So, how do you approach this issue when your brand is caught in the middle of it?

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Registration Brands Branding Branding 40

Intepat

MAY 24, 2023

In today’s business landscape, the significance of intellectual property (IP) assets is on the rise and is becoming increasingly crucial in various sectors. The value of a business is now closely tied to its IP assets, which can be licensed, transferred, or used as capital in a joint venture.

Intellectual Property 98

Intellectual Property Contracts Ownership Invention 98

IP and Legal Filings

JANUARY 31, 2023

The Covid-19 pandemic and lockdowns had a detrimental influence on fashion companies, which further motivated them to grow their business on the Metaverse. The Italian brand Gucci, created a digital showroom for Gucci Garden to go along with its multimedia, real-world “Gucci Garden Archetypes” display in Florence.

Law 103

Law Branding Brands Branding 103

Kashishipr

APRIL 13, 2022

The dramatic rise in e-commerce in the last two decades saw many brand and business owners struggling to safeguard their Intellectual Property (IP) assets in cyberspace, starting from domain names and then going onto social media handles. NFTs may refer to the digital goods or specific pieces sold in the Metaverse.

Intellectual Property 116

Intellectual Property IP Non-Fungible Tokens Branding 116

IP.com

AUGUST 19, 2024

A comprehensive IP strategy not only protects a company’s intangible assets but also drives business growth and market positioning. This article outlines a holistic approach to developing an IP strategy that aligns with all facets of a business. This ensures that customers can reliably identify and trust the brand.

IP 52

IP Marketing Marketing Branding 52

LexBlog IP

DECEMBER 3, 2021

Branding has become more important than ever, particularly in developing an online presence through search engines, various online platforms, and social media. Further, the rise of the “influencer” has opened additional opportunities to deliver brands and products to targeted demographics. Online Marketplace Protection.

Branding 52

Branding Brands Branding Intellectual Property 52

IP and Legal Filings

SEPTEMBER 10, 2024

Introduction A trademark is a symbol that differentiates one’s brand from another. A company/any person who can secure ownership over products and services, benefits not only the domestic income but also increases the recognition in the international market. Worlddevcorp Technology and Business Solutions Pvt.

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Trademark Cease and Desist Branding Brands 90

LexBlog IP

AUGUST 16, 2023

IP Ownership Nearly all purchase agreements require the seller to warrant that it owns or licenses the intellectual property necessary for operation of the business. In most cases, this can be broken down between two central areas – technology and branding. Technology is often protected through patents or trade secrets.

Due Diligence 52

Due Diligence IP Intellectual Property Ownership 52

LexBlog IP

NOVEMBER 13, 2023

We have previously written about key steps for brand owners to consider for their trade mark strategy in the metaverse and since then, earlier this year, the 12 th edition of the Nice Classification came into force. The case also brings to light the potential for third parties to capitalise on the goodwill of reputable brands using NFTs.

Non-Fungible Tokens 52

Non-Fungible Tokens Technology Business Brands 52

Intepat

JUNE 13, 2024

For example, the fashion industry faces significant issues with fast fashion brands quickly replicating runway designs and selling them online before the original creators can commercialize their work. At the same time, trademark counterfeiting entails the unauthorized use of a brand’s logo, name, or distinctive symbols.

Design 52

Design Designs Brands Branding 52

Technology & Marketing Law Blog

AUGUST 5, 2022

This is a case focusing on ownership of social media accounts. See “ Social Media Ownership Disputes Part II: Bridal Wear Company Takes Back Control of Instagram Account from Ex-Employee ” and “ Another Confused Entry in the Social Media Account Ownership Jurisprudence–JLM v. (See We blogged this case twice before.

Social Media 97

Social Media Ownership Branding Brands 97

Patentably Defined

APRIL 28, 2020

Your brand is valuable. After all, your brand is WHO you are, WHAT you do, and WHY you do it. Remember – people are loyal to brands, not products. They are the foundation of every successful brand. The single best way to protect your brand is with a Federal trademark. They Make Protecting Your Brand Easier.

Branding 40

Branding Brands Branding Trademark 40

CopyrightsWorld

MARCH 1, 2021

Since you are reading this article you’re most likely either a designer working on brand identity and logos, or a business owner. A logo copyright protects a creative design or an expression of an idea, while a logo trademark protects things that identify a business on the marketplace. Trademark ®. To conclude.

Trademark 98

Trademark Copyright Ownership Intellectual Property 98

43(B)log

APRIL 12, 2021

In other places/times, both Indians and colonists were required to use their own brands to identify animals, but who got away with violating the rules was unsurprisingly racialized. A few seventeenth-century planters branded cattle on the horn, but most colonists preferred to clip animals’ ears.

Branding 40

Branding Brands Branding Ownership 40

IPilogue

JULY 29, 2022

This sentiment plays into inherent feelings of property ownership and control over your property —in this case, your intellectual property (“IP”. But what are the legal underpinnings that tie Halsey’s (and other artists’) ownership and control of their music? The short answer, as usual in law, is that it depends.

Music 118

Music Marketing Marketing Ownership 118

Erik K Pelton

AUGUST 10, 2020

Another important aspect of the trademark application is asserting the proper ownership of the application. Generally if the business is operating as a corporation or LLC, even if it’s a very small business, generally the corporation or the LLC will be the owner and not the individual.

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Trademark Ownership Social Media Editing 130

IP.com

OCTOBER 2, 2024

In the modern business landscape, intellectual property (IP) is one of the most valuable assets a company can possess. LEARN MORE ABOUT IP SUITE Identifying Your Existing (Potential) Intellectual Property The first step in creating an IP strategy is identifying the different types of intellectual property your business holds.

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IP Intellectual Property Cease and Desist Confidentiality 52