Erik K Pelton

MARCH 27, 2023

The following is an edited transcript of my video What is a Presentation Copy of a Trademark Registration? One of the recent changes at the USPTO in 2022 was the transition to electronic registration certificates. Check the USPTO website on how to order a certified copy of your registration.

Copying 147

Copying Registration Trademark Editing 147

Erik K Pelton

OCTOBER 14, 2022

The following is an edited transcript of my video State vs. Federal Trademark Registration. However, if you can’t get nationwide registration at the USPTO, then it’s worth considering filing for state registration. That’s where there’s a real benefit to getting state registration.

Registration 147

Registration Trademark Editing Business 147

Erik K Pelton

SEPTEMBER 2, 2022

The following is an edited transcript of my video Brand Protection Cheat Sheet. I like to have visual aids when explaining topics, so I came up with the cheat sheet below for new brands to go through the basic steps for trademark protection and for building a bold brand. Apply for registration with the USPTO.

Branding 147

Branding Brands Branding Social Media 147

Erik K Pelton

APRIL 10, 2023

The following is an edited transcript of my video “The 5 Ws of Copyright Registration” The five Ws: Who, What, When, Where, and Why. I want to apply that to copyright registration Who can register a copyright? What is a copyright registration? A copyright registration is a certificate.

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Registration Copyright Intellectual Property Editing 162

Erik K Pelton

SEPTEMBER 9, 2022

The following is an edited transcript of my video Trademarks in the Cloud. The USPTO recently phased out issuing trademark registration certificates on paper to all registrants automatically, and are instead issuing them electronically. I love my registration certifi9cates. I think that’s a great idea.

Registration 147

Registration Trademark Copying Editing 147

Erik K Pelton

APRIL 22, 2024

The following is an edited transcript of my video 25 Benefits of Trademark Registration. It allows the owner to use the ® symbol, which conveys a brand’s status and helps ward off Infringers. You appear in the USPTO database, so when other brands are searching and clearing new names, it helps avoid conflicts.

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Registering Trademarks Trademark Registration Branding 130

Erik K Pelton

JANUARY 2, 2023

The following is an edited transcript of my video 3 Steps to Protect Your Brand in the New Year. Protecting your brand has tremendous benefits for your business, and there are three things in particular to focus on at the beginning of the year and ensure that you are protected. Look at how you’re using your brands.

Branding 147

Branding Brands Branding Copyright Notice 147

Erik K Pelton

FEBRUARY 28, 2022

The following is an edited transcript of my video Trademark Registration: The Whole is Greater Than the Sum of Its Parts. And one very important application for our purposes is that when it comes to trademark registration and the protections created by it–the benefits created by it–the sum really is greater than the parts.

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Registration Trademark Registering Trademarks Branding 147

Erik K Pelton

DECEMBER 31, 2021

An expungement proceeding allows for cancellation, in whole or in part, of a trademark registration between three and ten years old if the mark has never been used in commerce with some or all of the registered goods and/or services. The biggest individual brand story of the year was Facebook’s announcement of its new META brand.

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Editing Non-Fungible Tokens Trademark All Rights Reserved 147

Erik K Pelton

AUGUST 5, 2022

The following is an edited transcript of my video When Should I Apply for Trademark Registration? At that time, if the business hasn’t protected the name already, now is the time to do it generally and to file for the registration at that point. What if you started using the brand name on social media?

Registration 147

Registration Trademark Social Media Branding 147

Erik K Pelton

SEPTEMBER 30, 2021

The following is an edited transcript of my video, Is Your Brand Seaworthy? Is your brand seaworthy? You’ll see what I’m talking about with my comparison of trademark and brand protection to a strong ship navigating the ocean waters. A boat also needs a sturdy, solid hull.

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Branding Brands Branding Registration 147

Erik K Pelton

MARCH 21, 2022

The following is an edited transcript of my video How to Water Your Brand for Growth. I talk about my lack of green thumb, because it relates to so much of my branding, where I use sunflowers and plantings as metaphors, and I use the tagline, Making Trademarks Bloom Since 1999. Prolific marketing: getting your brand out there.

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Branding Brands Branding Social Media 147

Erik K Pelton

OCTOBER 16, 2021

The following is an edited transcript of my video, 7 Keys to Branding Success. I get asked all the time, “What are the key things I need to know to make my brand successful, to make my trademark successful and protected?” Today, I’ve distilled it down to seven keys for branding success. USE it properly.

Branding 147

Branding Brands Branding Social Media 147

Kashishipr

AUGUST 25, 2021

Several times, we see that luxury brands come up with limited edition products, whether it is cars, watches, cosmetics, chocolates, electronics, etc., Protection for Limited Edition Products under Trademark Law. This issue was very recently seen in the case of the limited-edition Ferrari 250 GTO.

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Editing Law IP Designs 105

Erik K Pelton

MARCH 25, 2024

The following is an edited transcript of my video Trademark Lessons from Taylor Swift The Eras Tour. I found five takeaways for brand owners. This is part of what makes Taylor Swift’s brand and music so great. To have a strong brand, you must build it on a creative name and a creative foundation in common.

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Trademark Branding Brands Branding 130

Erik K Pelton

SEPTEMBER 14, 2023

The following is an edited transcript of my video Practicing What We Preach. As a small business law firm, we have taken our own advice and we have more than a dozen trademark registrations in our name (17 registrations as of fall 2022). Here at Erik M. Pelton & Associates, we really believe in practicing what we preach.

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Branding Brands Branding Registration 130

Erik K Pelton

OCTOBER 16, 2023

The following is an edited transcript of our video Trademark Refusal: Genericness. Once you apply for a trademark at the USPTO, there are numerous grounds on which your mark can be refused registration, one of which is a claim that your mark is generic.

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Trademark Editing Branding Brands 130

Erik K Pelton

AUGUST 26, 2022

The following is an edited transcript of my video The Recipe for Strong Trademark Protection. What you need for strong trademark protection is a creative and unique name, register it with the USPTO, use that brand name properly, and enforce and renew it as needed. First is starting with a bold brand name.

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Trademark Branding Brands Branding 147

Erik K Pelton

OCTOBER 28, 2022

The following is an edited transcript of my video Trademark Protection for Bands and Musicians. Just like any other brand, the music industry brands can strongly benefit from trademark protection. Just like any other brand, the music industry brands can strongly benefit from trademark protection.

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Trademark Music Social Media Branding 147

Erik K Pelton

JANUARY 16, 2023

The following is an edited transcript of my video What Are Common Law Trademark Rights? These are rights that a business receives from using a trademark, brand name, logo, slogan, or some other indicator or source without registering it. What are common law trademark rights? There are limitations.

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Trademark Law Registration Editing 147

Erik K Pelton

FEBRUARY 26, 2024

The following is an edited transcript of my video Trademark Lessons from The Bear. Getting that registration certificate, launching a new product or logo, using the ® symbol. In a trademark registration process, you have to expect the unexpected. It’s a long and winding road to trademark registration.

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Trademark Registration Television Editing 130

Erik K Pelton

JUNE 20, 2023

The following is an edited transcript of my video 3 Things to Do When Rebranding We frequently work with businesses that are in the process of rebranding. Conduct a clearance search to make sure that the new name is clear, unlikely to cause any problems, and likely to be protected by trademark registration. The post Rebranding?

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Editing Branding Brands Branding 130

Erik K Pelton

MAY 2, 2022

The following is an edited transcript of my video Does My Non-Profit Need Trademark Protection? You see, nonprofits have brands just like any other organization or business. So their brands are very, very important and they are eligible for trademark protection just like any other brand.

Trademark 147

Trademark Branding Brands Branding 147

Erik K Pelton

AUGUST 17, 2023

The following is an edited transcript of my video Filing Your Trademark Application Early: A Cautionary Tale. They were a regional business here in the Washington DC area, and they went about building their business and brand, and did not file with USPTO. A local coffee shop opened up many years ago with a creative, unique name.

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Trademark Branding Brands Branding 130

Erik K Pelton

NOVEMBER 8, 2021

The following is an edited transcript of my video, The Trademark Instrument Panel. The panel also displays your registration status. Hopefully you’re in the green with the ® because you have a registration. Is your registration due for renewal? That can really weaken or diminish your brand.

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Trademark Branding Brands Branding 147

Erik K Pelton

AUGUST 19, 2022

The following is an edited transcript of my video An Ounce of Trademark Protection is Worth a Pound of Curing a Trademark Dispute. Having that registration also allows your brand to use the ®. It’s much easier to get a takedown when you have a registered trademark standing behind your brand.

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Trademark Social Media Branding Brands 147

Erik K Pelton

JULY 25, 2023

The following is an edited transcript of my video Will AI Change Trademarks? I’ve always said the process of applying for a trademark registration is both an art and a science , and I don’t think that will ever be replaced by computers. I have no such fears.

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Trademark Registering Trademarks Editing Art 130

Erik K Pelton

MAY 24, 2021

The following is an edited transcript of my video, Can You Change a Trademark? Brands often evolve over time, and sometimes brand names or logos change or evolve. Sometimes they’re more dramatic – when a brand shifts its name entirely, or when two companies merge, Exxon becoming ExxonMobil, for example.

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Trademark Music Branding Brands 130

Erik K Pelton

JUNE 6, 2023

The following is an edited transcript of my video How to Protect a Book Title. The title of a book is basically exempt from trademark protection because it’s part of creative expression, and books in general are protected by copyright and copyright registration. The quick and short answer to “How can I protect a book title?”

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Editing Intellectual Property Trademark Copyright 130

Erik K Pelton

FEBRUARY 6, 2023

The following is an edited transcript of my video Our Unique Patent Pending Tool at EMP&A. We own more than a dozen trademark registrations for our brand, slogans and other creative trademarks, and we recently became the owners of a patent application. At our firm, we aim to practice what we preach.

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Patent Editing Trademark Patent Application 147

Erik K Pelton

FEBRUARY 2, 2021

The following is an edited transcript of my video, When Is the Right Time to Register a Trademark? I was recently asked, “When is the best time to apply for trademark registration?” So it’s too late to wait for a situation to arise to then seek the registration.

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Trademark Registration Social Media Branding 130

Erik K Pelton

OCTOBER 8, 2021

The following is an edited transcript of my video, Customs and Border Patrol Registration for Your Trademark. And a lot of brand owners don’t realize that it’s not very difficult and not very expensive to register and protect their trademark with US Customs and Border Protection.

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Trademark Registration Branding Brands 147

Erik K Pelton

MAY 23, 2022

The following is an edited transcript of my video Trademark Protection for eSports and Gamers. But I’ve been following the world of gaming and eSports competitions for many years, and in fact, have been lucky enough to work with eSports teams and several gamers to protect their brands. I could go on, but you get the point.

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Trademark Social Media Branding Brands 162

Selvam & Selvam Blog

JULY 20, 2023

The company boasted over 700 global registrations for the mark ‘Supreme’, and they had also filed applications for their ‘Supreme’ red-box device mark in India. This scarcity combined with high demand and low supply created enormous notoriety for their brand, they argued.

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Branding Brands Branding Trademark 40

The IPKat

SEPTEMBER 24, 2023

The event, which has been kindly organized by the Institute of Brand and Innovation Law (IBIL) to mark the release of the second edition of Copyright and Court of Justice of the European Union (Oxford University Press), will be chaired by The Rt Hon Professor Sir Robin Jacob and involve a panel discussion featuring: The Rt.

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Copyright Law Editing Registration 83

Erik K Pelton

MAY 30, 2023

The following is an edited transcript of my video “ 5 Things Yoga Taught Me About Trademarks “ Lately, I’ve been trying to get back into a routine of practicing yoga, at least once a week. Every client is different and unique, and we have to adapt all of the time to any particular brand, trademark or client.

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Trademark Branding Brands Branding 130

Erik K Pelton

MARCH 9, 2021

The following is an edited transcript of my video, What Are the Potential Costs of an Unprotected Trademark. Then they received a cease-and-desist letter: another company had already registered the identical brand name for the identical services. But there’s also the damage to the brand that comes with the change.

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