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Protecting Your Brand: How to Remove Counterfeits from Online Marketplaces

Corsearch

Brands are often targeted by bad actors looking to make a quick profit by stealing intellectual property and exploiting consumers. But we also explain the most effective approach: using AI-fueled and expert-led brand protection solutions to save time and ensure a sustained reduction in infringement across marketplaces.

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Avoiding a Busted Brand: Preventing the Pain of Forced Rebranding through Trademark Registration

LexBlog IP

Financial Costs : Rebranding can be a significant financial burden. Costs include designing new logos, creating new marketing materials, updating signage, changing packaging, reprinting materials, updating websites, and potentially launching marketing campaigns to reintroduce the brand to the market.

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A Seller’s Guide to Navigating Intellectual Property Law on Amazon

LexBlog IP

A basic understanding of Intellectual Property (IP) law is essential to managing an Amazon storefront, as IP issues can be a minefield for the uninformed. Patents A patent permits the owner to exclude others from making, using, offering to sell, selling, or importing the invention of the patent.

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Best Practices for Intellectual Property Management in Small to Medium Enterprises (SMEs)

Intepat

It includes creations of mind, such as inventions, literary and artistic works, designs, symbols, and names used in commerce. Evaluation: Intellectual property valuation is a crucial process that determines the financial expression of an intangible asset. As an SME one can opt for different levels of the IP Management process.

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Brand Identifiers are Key to Managing Competition

azrights

The brand name and codes play an important role in the management of competition. Inevitably competitors will try to capture some of the market shares of any brand that discovers a lucrative market opportunity. People’s sense of what is unethical and unfair copying is often out of line with the law’s approach to regulating competition.

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Navigating Brand Protection and Trademarks for Social Media Influencers

LexBlog IP

Navigating Brand Protection and Trademarks for Social Media Influencers. Building a brand or business as an influencer on social media is not easy. Not only are you tasked with building a successful, recognizable brand, you’re building yourself as the brand. Making a brand out of a social media business.

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How To Brand Using Trademarks Strategically

azrights

Let’s begin by considering the terminology as it’s all too common when it comes to brands to find people have different meanings in mind. The Meaning of Brand. The best way I’ve found to explain brands is by contrasting them to their unbranded commodity counterparts. But brands have a third dimension or a third purpose.