azrights

OCTOBER 27, 2021

The brand name and codes play an important role in the management of competition. Inevitably competitors will try to capture some of the market shares of any brand that discovers a lucrative market opportunity. Competitor brands were copying the company using names like Koka-Nola, Ma Coca-Co, Toka-Cola, and even Koke.

Branding 52

Branding Brands Branding Copying 52

LexBlog IP

MARCH 3, 2023

Safeguard Your Brand: How Choosing the Wrong Trademark Lawyer Can Kill Your Brand @media screen and (max-width: 1023px) {.thegem-vc-text.thegem-custom-6402f22ad89cf2570{display: Several of these famous brands lost their trademark rights due to genericide : Aspirin, Trampoline, Thermos, Dry Ice, Laundromat, App Store, Yo-Yo and Zipper.

Branding 52

Branding Brands Branding Trademark 52

azrights

OCTOBER 18, 2021

Let’s begin by considering the terminology as it’s all too common when it comes to brands to find people have different meanings in mind. The Meaning of Brand. The best way I’ve found to explain brands is by contrasting them to their unbranded commodity counterparts. But brands have a third dimension or a third purpose.

Branding 52

Branding Brands Branding Trademark 52

Selvam & Selvam Blog

MAY 7, 2021

Branding is important because not only does it create a memorable impression among the public, but it allows consumers to know what to expect from your company. It is a way of distinguishing your brand from the competitors. Get that wrong, and it is no exaggeration to say that your brand will sink even before it has a chance.

Due Diligence 52

Due Diligence Branding Brands Branding 52

The IPKat

SEPTEMBER 12, 2022

From time to time, this Kat receives queries from clients in relation to the registrability of slogans as trade marks. The invitation conveyed could also refer to a variety of five different types or flavours sold in one pack. Let’s take a closer look at the “TAKE FIVE” hard seltzer marketed by Studio Beverage Group in the image below.

Registration 112

Registration Advertising Advertising Reporting 112

43(B)log

DECEMBER 28, 2022

17, 2022) Along with the headline-worthy nature of the claim (“ITALY’S #1 BRAND OF PASTA” plausibly falsely communicates Italian origin), the decision contains an extended discussion of judicial notice on a motion to dismiss v. incorporation of documents into the complaint by reference, both often significant in false advertising cases.

Branding 59

Branding Brands Branding False Advertising 59

The IPKat

JULY 20, 2023

By decision dated June 15, 2023 ( original Romanian version and English machine translation ) the EUIPO rejected the application for registration of a European Union sound trade mark featuring the nursery rhyme “ Johnny Johnny Yes Papa ” on the grounds of lack of distinctiveness.

Registration 40

Registration Music Branding Brands 40

IP and Legal Filings

SEPTEMBER 14, 2023

This has led to consumers opting for brands that pledge their duty to contributing towards environmental protection by means of minimalism and sustainability. In today’s era of eco-branding, wherein trademarks are used to distinguish sustainable brands from the mainstream commercial ones, the latter engage in the practise of “greenwashing”.

Branding 75

Branding Brands Branding Trademark 75

IP and Legal Filings

JANUARY 11, 2024

Trademarks are traditionally considered to be connected with visual elements that include logos, brand names, as well as packaging however, the field of trademarks has widened and it includes non-traditional marks, such as smells, sounds, colors etc. Iconic scents like Chanel No. Iconic scents like Chanel No.

Trademark 86

Trademark Intellectual Property Branding Brands 86

The IPKat

DECEMBER 9, 2021

Katfriend Federica Combariati (TM IP Counsel at Assa Abloy) discusses a recent decision relating to AC Milan’s attempt to extend its international trade mark registration for its club logo to the territory of the European Union. InterES… (Yet nothing to do with Inter Milan FC … at least this time!)

Branding 94

Branding Brands Branding Registration 94

Kashishipr

APRIL 13, 2022

The dramatic rise in e-commerce in the last two decades saw many brand and business owners struggling to safeguard their Intellectual Property (IP) assets in cyberspace, starting from domain names and then going onto social media handles. NFTs may refer to the digital goods or specific pieces sold in the Metaverse.

Intellectual Property 116

Intellectual Property IP Non-Fungible Tokens Branding 116

43(B)log

JANUARY 18, 2022

This seems wrong to me—like holding a skateboard nonfunctional because you can also use roller skates if you want personal wheels, or the Dippin’ Dots ice cream configuration nonfunctional because one can eat regular ice cream instead—but does provide a nice illustration of the importance of market definition to functionality determinations.

Registration 45

Registration Ownership Social Media Marketing 45

Kashishipr

MARCH 2, 2022

Your Trademark Application gets approved, and you receive your registration certificate. Don’t let that Trademark Registration certificate fool you. No trademark office across the globe will ever keep a watch on the market for unauthorized use of your Registered Trademark. Non-Use of a Registered Trademark.

Registering Trademarks 105

Registering Trademarks Trademark Registration Trademark Law 105

Traverse Legal Blog

JANUARY 26, 2021

With the legalization of various forms of marijuana in some states, products involving Cannabidiol (CBD) and hemp have been rapidly entering the market, and businesses are seeking to protect their brands in this growing market. Do I Still Have Rights if Someone is Using a Name, Mark, or Brand Similar to Mine?

Trademark 97

Trademark Registration Branding Brands 97

LexBlog IP

DECEMBER 20, 2023

The decision allows cannabis companies to continue selling delta-8 THC goods in Texas and establish a reputation for their brands. This case, and its counterpart in Virginia, could have a significant impact on brand owners’ ability to establish rights in their cannabis-related trademarks. compounds) in the cannabis plant.

Trademark 52

Trademark Registration Branding Brands 52

Kashishipr

OCTOBER 12, 2022

When a business or brand owner mishandles or infringes the Trademark Law during a trademark assignment, it could discredit the enforceability of the trademark entirely, thereby zeroing out its worth. In straightforward terms, it refers to assigning a trademark in writing by its holder or any other authorized person to another individual.

Trademark 52

Trademark Branding Brands Branding 52

Kashishipr

DECEMBER 21, 2021

Today, we as consumers can easily identify the products of popular brands due to the positioning of some specific elements on the products, for instance, the three stripes of Adidas, Louboutin’s red sole shoes, or the red label on the back pocket of Levi’s jeans. Requirements for Registration of a Position Trademark.

Intellectual Property 105

Intellectual Property Registration Trademark Branding 105

IP and Legal Filings

OCTOBER 30, 2023

Barbie, a name synonymous with an unattainable standard of femininity and the concept of commercial feminism, was designed to captivate the toy market with all its glittery pink magnificence. A straightforward pink sans-serif typeface was used for the 1959 original trademark registration.

Trademark 81

Trademark Branding Brands Branding 81

IP and Legal Filings

SEPTEMBER 19, 2023

Once the application is filed, it will be examined by the IPI to ensure that it meets the requirements for registration. If the trademark is found to be eligible, it will be published in the Trademarks Journal, and any interested party will have a chance to oppose the registration. Maccoffee first appeared on IPLF.

Trademark 83

Trademark Intellectual Property Registration Registering Trademarks 83

The IPKat

APRIL 30, 2024

Through a comparative lens he showcased the registration trends over the recent years in the examples of US, China and Hungary. The clash between artistic value and substantive value refers specifically to trademark and copyright cumulation and, according to the Italian Supreme Court, would make the shape mark unregistrable.

Reporting 61

Reporting Copyright Public Domain Law 61

IP and Legal Filings

MARCH 5, 2024

Introduction In today’s digital economy, trademarks play an important role in developing a brand’s identity, establishing customer trust, and assuring market competition. Corporations must establish online identities, such as logos, slogans, product names, and brands, to build consumer awareness, loyalty, and trust.

Trademark 83

Trademark Social Media Advertising Advertising 83

IP and Legal Filings

SEPTEMBER 8, 2023

As, the scent of a product alone makes it barred from registration process it relies upon the owner to prove it distinct apart from other features. Smell in itself is such feature that is functional in nature tends to fail being a part of trademark registration. the famous case of Ralf Seikmannv.

Trademark 52

Trademark Registration Marketing Marketing 52

Kashishipr

OCTOBER 19, 2022

A trademark exists in the form of an expression, slogan, or any other sign identifying the services or products of one business and distinguishing them from those of others in the market. As people associate a trademark with a brand or business, it serves as an intangible asset to your company or organization.

Trademark 52

Trademark Branding Brands Branding 52

TorrentFreak

APRIL 5, 2024

Pressure Increases on Players in the Illicit Market In common with its counterparts in Europe, Sweden had already been paying more attention to those involved in the supply and sale of pirate IPTV subscriptions. A resident of southern Sweden, the man was the alleged registrant of the service’s domain name.

Reporting 97

Reporting Marketing Marketing Copying 97

LexBlog IP

APRIL 19, 2023

Exclusive rights over a trademark in Colombia arise from registration. Also, when holding a trademark registration in Colombia, the obligation arises for its owner to use the trademark in commerce, beginning three (3) years from the date when registration was granted.

Trademark 52

Trademark Registration Marketing Marketing 52

The IPKat

JANUARY 7, 2024

Game of triangles: A Prada Triangle bag, with the Triangle pattern, and Prada's triangular logo When you think of Prada (at least from a trade mark perspective), what Prada itself refers to as its “iconic Triangle” cannot but come to mind. Class 20: Shells; yellow amber. An appeal appeared unavoidable.

Branding 88

Branding Brands Branding Registration 88

IP and Legal Filings

NOVEMBER 11, 2021

A trademark refers to a name, mark, or sign through which the products belonging to a company or a person can be distinguished from other products in the market. Firstly, trademarks help distinguish one product from another in the market. Moreover, trademarks also add to the brand value of a particular product or service.

Trademark 79

Trademark Cease and Desist Branding Brands 79

Kashishipr

AUGUST 17, 2022

When it comes to promoting, marketing, and advertising, social media is one of the most effective and powerful ways. As per a report, influencer marketing investment is expected to reach $15 billion in 2022. It currently accounts for about 15% of the entire revenue spent on global advertising.

Social Media 52

Social Media Intellectual Property Registration Branding 52

SpicyIP

JULY 14, 2021

Olfactory marketing is not only employed by restaurants for their food, but is also often utilized in supplementing branding because just like a logo, it helps the consumer identify the experience associated with a service or product. Issues and Barriers to the Registrability of Smell-marks.

Trademark 126

Trademark Registration Marketing Marketing 126

LexBlog IP

JANUARY 17, 2024

In Australia, the burger debate was first brought to our attention in 2020 following a marketing campaign by Hungry Jack’s Pty Ltd ( Hungry Jack’s ) for its limited-edition Big Jack burger. From the Big Mac v Big Jack to the KFC v HFC – 2023 was the year of the burger.

Marketing 52

Marketing Marketing Branding Brands 52

IP and Legal Filings

JANUARY 27, 2023

Trademark protection also prevents unscrupulous rivals, such as counterfeiters, from using similar unique marks to market inferior or unrelated goods or services. This is a defensive registration, and the Supreme Court has repeatedly ruled that such registrations should not be promoted.

Trademark 74

Trademark Registering Trademarks Registration Intellectual Property 74

Kashishipr

SEPTEMBER 22, 2021

A trademark is an important business asset that offers protection to a brand. Licensing your trademark can be a beneficial business strategy that can not only strengthen the brand but also allow for expansion into new markets. Today, the majority of successful, well-known brands rely on the licensing model for their success.

Licensing 105

Licensing Trademark Branding Brands 105

IP and Legal Filings

MAY 18, 2023

However, the Defendant disputed the Plaintiff’s claim of a monopoly over the hipster tag and design features, arguing that “hipster” referred to a person who carried a hip flask during prohibition – a prior art. Registration or pre-established goodwill and reputation through use is necessary for trademark protection.

Designs 72

Designs Design Art Trademark Law 72

The IPKat

FEBRUARY 10, 2024

In July 2022, following an appeal, the EUIPO's Board of Appeal eventually revoked the Registration in respect of all the goods at issue, with the exception of ‘polo shirts’ and ‘sweaters’, finding that the evidence produced by Mr Noah showed genuine use of the Mark in the European Union during the relevant period.

Registration 61

Registration Intellectual Property Marketing Marketing 61

The IPKat

NOVEMBER 27, 2023

The claimant had goodwill dating back to 1992 and registrations from October 2015. The defendant had been using since 2013 with registrations from June 2015. The claimant successfully claimed infringement and the invalidity of the defendant’s registrations before HHJ Melissa Clarke sitting in the IPEC.

Editing 69

Editing Registration Branding Brands 69

IP and Legal Filings

JULY 5, 2023

A trademark is a valuable intellectual property that businesses use to differentiate their brand from their competitors’ in the market. It is not in your best interests to broaden the specification to include items or services that the firm does not aim to market. Avoid well-known brands.

Trademark 59

Trademark Registration Branding Brands 59

Kashishipr

JUNE 4, 2021

The relatively new advent allows the marketers to put the barcodes on several different items and allow smartphone users to scan them and discover more information. Like any other trademark, you have to be using the logo that includes the QR code with the branding for your products or services. Judicial Viewpoint.

Trademark 97

Trademark Intellectual Property Registration Trademark Law 97