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What to do if a patent owner sends you a cease-and-desist letter

JD Supra Law

A cease-and-desist (C&D) letter typically demands that the recipient stop (cease) doing something now and avoid (desist from) doing it in the future, or risk being sued. By: Smart & Biggar

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Even Trademark Lawyers Make Branding Mistakes

Erik K Pelton

The following is an edited transcript of my video Even Trademark Lawyers Make Branding Mistakes. Believe it or not, even trademark lawyers can make branding–or maybe even trademark mistakes–from time to time. I didn’t want to go down that road because the brand name wasn’t resonating with me.

Branding 147
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Infographic | Trademarks 101: super bowl exclusivity

Olartemoure Blog

The National Football League (NFL) , organizers of the event, have created and grown the brand of the Super Bowl to what it is today. Even small businesses that have used “Super Bowl” to advertise watch-parties, have received cease and desist letters from NFL lawyers. In 1969, the NFL trademarked “Super Bowl”.

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9 reasons why a business should apply to register its trademarks

Erik K Pelton

The following is an excerpt from my book, Building a Bold Brand. show both employees and customers the brand’s value and. show both employees and customers the brand’s value and. the brand is taken seriously and has USPTO legal protections. In the sale of a business, a. your brand. significance.

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Practice Tips for Combating Counterfeiters: An Action Plan for Brands, Manufacturers and Retailers

Intellectual Property Law Blog

The harm caused to brands by counterfeiting goes far beyond loss of sales or profits. Fake goods jeopardize public health and safety when a brand’s trademark is applied to a sub-standard and potentially harmful product. This is especially hazardous for counterfeit medical items, mechanical parts, and food products, to name a few.

Branding 147
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Concept Of Trademark Bullying: Forceful Enforcement Of Trademark Rights In The Name Of Protection

IP and Legal Filings

Off late these instances of trademark bullying has been a concern and persistent problem in many countries with large entities targeting the small enterprises just for the sake of business gains. This is generally done by giant corporations and brand names to survive the competition and swallow the small businesses for gains.

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Trademark Enforcement: How to Stop Infringement of Your Brand

Patent Trademark Blog

Startups and small businesses can use cost-effective ways to stop or discourage trademark infringement. Step 2: Enroll in Amazon Brand Registry Consider enrolling in Amazon Brand Registry if your trademark covers goods that can be sold on the e-commerce platform. Should you send a trademark cease-and-desist letter?