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Viral TikTok Music Trends as Low-Cost Marketing – Who gets to choose how and when a song is released?

IPilogue

Big-name celebrities like Halsey and Florence Welch of the indie rock band Florence and the Machine have taken to TikTok to discuss their discontent with the new marketing approach of creating viral TikTok audios as promotion. Its user base and viral power exploded during the COVID-19 pandemic.

Music 119
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‘AI-Powered’ Music Mixer Responds to RIAA Copyright Infringement Claims

TorrentFreak

Earlier this month, the RIAA shared its recommendations for the USTR’s annual review of overseas notorious markets. The music group reported well-known targets such as The Pirate Bay, Newalbumreleases, MP3Juices, RARBG, and RapidGator, plus other piracy-related sites and services. Operator Responds.

Music 131
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Elucidating the Economics of Music Streaming Recommendations

The IPKat

Following the #BrokenRecord and #FixStreaming campaigns, the UK Digital, Culture, Media and Sport Committee launched into an inquiry into the impact of music streaming o n artists, record labels and the sustainability of the wider music industry. Katposts here.] Some of the key regulatory recommendations are discussed in this post.

Music 139
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Trademarks from a Marketing Perspective

Kashishipr

The form of intangible property comprising of skillsets, know-how, business ideas, and strategies have helped in the development and generation of the transborder reputation of several brands. Noting the Difference between a Brand and a Trademark. A trademark can be inclusive of the brand name or something completely different as well.

Marketing 105
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Suggestive trademark and brand names are better than the rest. Here’s why:

Erik K Pelton

The following is an edited transcript of my video, Why Suggestive Trademarks and Brand Names Are My Favorite. I get asked all the time about what type of brand names I prefer. The answer for me is easy: for commercial, marketing, and legal purposes, I strongly suggest that clients choose suggestive brand names.

Branding 130
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LimeWire Founder “Not Thrilled” That ‘Strangers’ Exploit the Brand for NFT Marketplace

TorrentFreak

In a world that’s dominated by viral social media posts and catchy headlines, branding is everything. Last week we noticed that one of the most iconic file-sharing brands was making headlines once again. The original trademarks have expired and the NFT website uses a new logo, so they can use the brand. LimeWire Comeback?

Branding 142
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NFTs: Friend or Foe for Brand Owners?

Corsearch

With brands continuing to explore the opportunities offered by the digital world, do NFTs present a new type of commercial opportunity or a threat? Luxury fashion brand Gucci also invested into The Sandbox, enhancing the purchasing experience by mirroring its ‘Vault’ online store in-game. Or is the answer somewhere in between? ‘The