"A S LIVE FOREVER" Fails-to-Function as a Service Mark for Online Retail Store Services, Says TTAB
The TTABlog
MAY 29, 2024
Simply calling A S LIVE FOREVER a brand cannot transform an otherwise unregistrable designation into a registrable mark." Text Copyright John L. TTABlogger comment: The Board distinguished the "100% THAT B H" case, where "much of the evidence of third-party use specifically [sought] to associate the goods … with Lizzo."
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