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Unearthing the Truth: How Ambiguity Excavated a Win in False Advertising Claim

JD Supra Law

Court of Appeals for the Tenth Circuit was tasked with excavating the truth behind claims of false advertising and copyright infringement.

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no disgorgement under state law when false advertising wasn't shown to result in sales

43(B)log

Republic alleged that HBI, its competitor in the tobacco rolling paper industry, engaged in false advertising under the Lanham Act, unfair competition, and violations of the IUDTPA. HBI counterclaimed that Republic infringed its copyrights and trade dress. There was no special verdict form.

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Using dominant competitor's part names/numbers for comparison isn't false advertising, TM infringement, or (c) infringement

43(B)log

15, 2023) Simpson sued its competitor MiTek for using Simpson part numbers for structural connectors/fasteners for use in the construction industry in its catalogs/other promotional material; the court here, after a nonjury trial before the magistrate judge, rather comprehensively rejects its false advertising, trademark, and copyright claims. (It

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California Supreme Court reaffirms strict liability for false advertising in Serova

43(B)log

The First Amendment has long coexisted with no-fault false advertising laws. There was also no copyright preemption. And, while Dastar took out the statutory foundation for some Lanham Act claims, “numerous courts have entertained false advertising claims premised on statements about creative contribution.”

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copying competitor's website & reviews creates (c), TM, false advertising problems

43(B)log

It also allegedly resumed promoting and advertising the domain name “logan-car-service.com” and re-routing visitors to its own website. The court refused to dismiss copyright claims (plaintiff amended its complaint when it had registered its copyright, which was timely and ok).

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seller's online arbitrage exposes it to (c) and false advertising claims

43(B)log

This is easier when there’s a potential copyright claim (which is not subject to §113(c), which very few people remember). She publishes photos of her products on eBay, and has registered some copyrights in the photos. This alleged chutzpah triggered the false advertising element of the case. “[T]he

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Calif. Addiction Clinic Can't Shake Off Copyright Suit

IP Law 360

An intellectual property and false advertising feud between two rival addiction outpatient clinics in Sacramento will go on, a federal judge in California has ruled.