Jingles can be powerful tools for brands
Erik K Pelton
JULY 3, 2023
The following is an edited transcript of my video The Power of Brand Jingles. A jingles is a form of slogan, but with a tune or sometimes music that accompanies it. Some memorable jingles include: McDonald’s: I’m lovin’ it Rice Krispies: Snap, Crackle, Pop Toys R Us: I’d rather be a Toys R Us kid What would you do for a Klondike bar?
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