article thumbnail

Trademark Registration Gives a Brand Double Protection

Erik K Pelton

The following is an edited transcript of my video Trademark Registration Provides Double Protection. Trademark registration is such a valuable tool to protect a brand that it actually offers double protection, both before and after an incident occurs, should one happen.

article thumbnail

Having Trademark Registration is Like Double Insurance for Your Brand

Erik K Pelton

The following is an edited transcript of my video, Having Trademark Registration is Like Double Insurance for Your Brand. What does this have to do with trademarks?!? Trademark registration, believe it or not, is just like that insurance and that smoke detector and fire extinguisher for your brand.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

Trending Sources

article thumbnail

Trademark Lessons from a Swiftie

Erik K Pelton

The following is an edited transcript of my video Trademark Lessons from Taylor Swift The Eras Tour. And a trademark application has a lot of elements that go into it: the drawing, the description of goods and services, the dates of use, the evidence of use, the ownership. In trademarks, creativity is also an essential key.

Trademark 130
article thumbnail

Trademark Registration = a Vaccine to Protect Your Brand From Danger

Erik K Pelton

Trademark registration acts much like a vaccine: a proactive step to help a brand fight off potential infringers 24/7 by appearing in the USPTO database, and by strengthening the brand’s immunity system in the event of an infringement or dispute. for more of my Trademark Visuals, see [link].

Branding 130
article thumbnail

Trademark Registration for Charities & Non-Profits

Sander Law

Trademark Registration for Charities and Non-Profit Organizations Are you a charity or non-profit organization? Then you have trademarks that are worth protecting through trademark registration! Information resources: website, publications, audio and video recordings Interested in registering your trademarks?

article thumbnail

Sounds, Colors, Scents, and Other Nontraditional Trademarks

Erik K Pelton

The following is an edited transcript of my video Sounds, Colors, Scents, and Other Nontraditional Trademarks. Non-traditional trademarks are those things that indicate the source of a brand, but are not brand names, logos, or slogans. Buildings can be registered as trademarks. That’s a registered trademark.

Trademark 189
article thumbnail

What is a trademark reexamination?

Patent Trademark Blog

Trademark reexamination: A new way of attacking registrations Back in the old days, you had to file a TTAB cancellation in order to cancel a trademark registration for lack of use. What if you simply wanted to cancel a trademark registration based on nonuse without going through all the expense and effort of litigation?