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Are You Sure That’s Free? Content from Others in Your Social Media

McBayer IP Blog

Posted In copyright , Intellectual Property , Name, Image, and Likeness , Social Media Big business owners, small business owners, entrepreneurs, and influencers are all looking for boosts to their reputations that drive traffic and revenue their way.

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Courts Still Have No Clue How to Determine Who Owns Social Media Accounts–JLM v. Gutman

Technology & Marketing Law Blog

The last time we blogged this case , the district court had sided with JLM, initially restricting Gutman’s use of the social media accounts and then awarding control over the accounts to JLM. What does a 200+ year old fox have to say about who owns social media accounts?). ” (Cite to Pierson v.

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Intellectual Property Protection for Content Creators & Social Media Influencers

Kashishipr

When it comes to promoting, marketing, and advertising, social media is one of the most effective and powerful ways. Content creators and social media influencers work sincerely to build their reputation for expertise in specific industries, products, and topics. How to Ensure Compliance with IP?

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Navigating Brand Protection and Trademarks for Social Media Influencers

LexBlog IP

Navigating Brand Protection and Trademarks for Social Media Influencers. Building a brand or business as an influencer on social media is not easy. In this article, we share best practices for social media influencers to protect their brand, reputation, and business through trademark registration and prudent use.

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Another Confused Entry in the Social Media Account Ownership Jurisprudence–JLM v. Gutman

Technology & Marketing Law Blog

For background, check out my post on the district court’s ruling here: “ Social Media Ownership Disputes Part II: Bridal Wear Company Takes Back Control of Instagram Account from Ex-Employee ”. It did not specifically address ownership of social media accounts. Gutman signed an employment agreement with JLM.

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Top 25 Benefits of a Registered Trademark

Erik K Pelton

The following is an edited transcript of my video 25 Benefits of Trademark Registration. Registration creates a tangible asset that can be bought or sold, licensed and assigned value. In going to court, having a federally registered trademark gives you jurisdiction in a federal district court, which is significant and important.

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A brand’s R.O.T.I. – Return on Trademark Investment – far outweighs the costs of trademark protection

Erik K Pelton

Trademark protection isn’t free. And most important, the Return on Trademark Investment – R.O.T.I. The returns from investing in trademark registration include. Increased protection online with social media, domain names, and Amazon. A tangible asset that can be licensed or sold. Use of the ®.

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