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Use, Control & Documented Proof Are The Prime Factors For Determining Ownership Of Social Media Accounts

JD Supra Law

Specifically, if the officer’s posts directly or indirectly promoted the company’s products and his public image on those social media channels closely aligned with company marketing strategy, does the business properly claim ownership of the accounts? By: Moritt Hock & Hamroff LLP

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Viral TikTok Music Trends as Low-Cost Marketing – Who gets to choose how and when a song is released?

IPilogue

Big-name celebrities like Halsey and Florence Welch of the indie rock band Florence and the Machine have taken to TikTok to discuss their discontent with the new marketing approach of creating viral TikTok audios as promotion. Michelle Mao is an IPilogue Writer and a 2L JD Candidate at Osgoode Hall Law School.

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512(f) Once Again Ensnared in an Employment Ownership Dispute–Shande v. Zoox

Technology & Marketing Law Blog

This paradigm, however, breaks down when copyright ownership is contested. In that circumstance, the takedown notice becomes a proxy battle for a larger and likely fact-dependent war over ownership, which the service in the middle isn’t in a good position to resolve. Zoox appeared first on Technology & Marketing Law Blog.

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IP Ownership in the M&E Industry

IP and Legal Filings

It supports the numerous stakeholders who are engaged behind and in front of the scenes, it enables producers to get the funding required to launch production or marketing campaigns, and encourages technology advancements that push the bounds of creativity and make them possible.[1]. Intellectual Property Ownership.

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California Business Divorce: Understanding IP Ownership in the Context of Operating a California Business

JD Supra Law

This trademark, a symbol of years of hard work and dedication, represents the essence of the brand's identity and market appeal. Picture a renowned winery in the heart of Napa Valley that has built its reputation on a trademark that connoisseurs associate with exceptional quality. By: Stradling Yocca Carlson & Rauth

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The Rise of Influencer Marketing – Contractual Considerations

IP Tech Blog

Influencer marketing offers brands a unique opportunity to target and connect with online communities, using a personalized approach. Whilst influencer marketing can yield great returns for brands, it is essential for influencers and brands to navigate this legal landscape carefully, especially in terms of contractual relationships.

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TTABlog Test: Is "SOUL FOOD MARKET" Merely Descriptive of Grocery Store Services?

The TTABlog

In this year's ninth appeal from of a mere descriptiveness refusal (with no reversals yet), the Board reviewed a Section 2(e)(1) refusal of SOUL FOOD MARKET for "online retail grocery store services; retail grocery stores." Of course, the word "market" is merely descriptive of a feature and characteristic of grocery store services. "In