Sounds, Colors, Scents, and Other Nontraditional Trademarks
Erik K Pelton
MAY 9, 2022
And it’s one of my favorite topics to talk about because there’s so many exciting and interesting examples of different non-traditional trademarks. Holiday Inn has a unique color and the way that the lights are shined, and what they’re pointed at in front of their hotels, that layout is a registered trademark.
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