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Building a Bold Brand: What Makes This Book Different

Erik K Pelton

There are three things that I believe set Building a Bold Brand: The foundations of trademark protection apart from any other book that’s been written on the topic of trademarks and branding. The first is it’s a blend of perspectives. It’s a perspective from a lawyer, for businesses, and about marketing.

Branding 130
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Reminder on Call for Papers: Trademark and Unfair Competition Scholarship Roundtable 2024

43(B)log

The Roundtable is designed to be a forum for the discussion of current trademark, false advertising, and right of publicity scholarship, covering a range of methodologies, topics, and perspectives. The Roundtable will cover the travel and lodging expenses for invited authors.

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CFP: Trademark and Unfair Competition Scholarship Roundtable 2024

43(B)log

The Roundtable is designed to be a forum for the discussion of current trademark, false advertising, and right of publicity scholarship, covering a range of methodologies, topics, and perspectives. The Roundtable will cover the travel and lodging expenses for invited authors.

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Book Review and Discount: Propriété intellectuelle et développement durable / Intellectual Property & Sustainable Development

The IPKat

The collection comprises a diverse array of perspectives, each focusing specifically on a different subject of the intersection of sustainability with IP. centred perspective, it — unsurprisingly —managed to grasp the essence of the topic globally. Despite having a solely U.S.-centred

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A Place Where Science Business Meet: My Internship Experience at AstraZeneca Canada

IPilogue

I also had the pleasure of working with Cristina Aguirre, Privacy Officer at AstraZeneca, and learned about the day-to-day operations of a major pharmaceutical company from her perspective. One of the most enjoyable aspects of my internship was attending townhalls and meetings with different teams at the company.

Business 106
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EUIPO BoA IP Case Law Conference Report #5 : “Copyright in flux: What does the future have in store?”

The IPKat

The session started with the highly disputed topic of copyright unification with Prof. For readers of IPKat, this topic shouldn't come as a surprise, given the prior buzz surrounding EUIPO’s Executive Director João Negrão's expressed intention for EUIPO to potentially oversee an EU copyright title if it were to be established.

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My Summer at Bereskin & Parr LLP- Mitacs Business Strategy Internship x IP Osgoode

IPilogue

I was tasked with creating business and marketing materials for the Engineering and Technology practice group, focusing mainly on topics pertaining to patent prosecution. This past summer, I completed an internship with Bereskin & Parr LLP as part of the Mitacs Business Strategy program ’s collaboration with IP Osgoode.

Business 115