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From Fruit to Fortune: Apple’s Trademark Journey and Their Fierce Protection Strategy

Intepat

Trademark dilution is like death by a thousand cuts, and it is crucial to prevent the first cut. Apple’s smart business strategies have successfully upheld the validity of its trademark, preventing it from being diluted. Notably, Apple trademarked its store design in the United States in 2011.

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Protecting Product and Packaging Designs in China Part I – Trademarks

LexBlog IP

Like the United States, China offers protection for 2D and 3D designs of products and packaging, which is often known by U.S. Before diving into details, the chart below illustrates how 2D and 3D designs are protected as different IP rights in China. Protection of 2D Designs. Protection of 3D Designs. Trademark.

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Design Patent Obviousness Inquiry Is Up for Review at the CAFC

LexBlog IP

GM Global Technology to rule on the issue of whether the current test for determining obviousness of design patents, i.e., the Rosen/Durling Standard, is proper in view of the Supreme Court’s 2007 decision in KSR v. Under the current Standard, the range of applicable prior art combinations in design cases is limited.

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Uncertainty Ahead if Design Patent Obviousness Test is Abrogated by en banc CAFC

LexBlog IP

In a surprising move, the Court of Appeals for the Federal Circuit (“CAFC”) has granted a petition for rehearing en banc on the issue of whether the test for determining obviousness of design patents has been overruled by the Supreme Court’s 2007 decision in KSR v. 398 (2007). Teleflex , 550 U.S. 2d at 391 ).

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Stripes vs Stripes: Adidas Loses Trademark Case Against Thom Browne

IPilogue

At the heart of the case was Adidas’ iconic three-stripe design, which the company claimed was being infringed upon by Thom Browne’s four-striped signature. This prompted Adidas to reach out to the designer in 2007, citing the similarity between the two brands’ designs.

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TTABlog Test: Are These Two Bird Design Marks Confusingly Similar for Clothing?

The TTABlog

In this battle of the birds, frequent TTAB plaintiff Abercrombie & Fitch opposed an application to register the mark shown below left, for various clothing items, claiming a likelihood of confusion with its registered design mark shown below right, for overlapping clothing items. 82 USPQ2d 1629, 1640 (TTAB 2007). Hard to swallow?

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WIPIP, Concurrent Session #1, Design

43(B)log

Christine Farley, Authenticity and Design: Why sell a chair for 10x a visually identical chair? Sometimes the replication is exact; design claimants say they’re made with cheaper materials and practices, but midcentury modern design aimed for cheapness and access: the idea that more people can have it now would be a good not a bad.

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