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Best of 2012: When brands let us down

Likelihood of Confusion

Originally posted on February 21, 2012. This was–I thought–my kind of blog post: a guest post on Duets Blog by graphic designer Ellie Drotning: When I hear a well-known brand has. The post Best of 2012: When brands let us down appeared first on LIKELIHOOD OF CONFUSION™.

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Best of 2012: The way of all flash

Likelihood of Confusion

First posted March 27, 2012. The post Best of 2012: The way of all flash appeared first on LIKELIHOOD OF CONFUSION™. So, what happens when a trademark registration lapses? The post at the link, by Corsearch, is, yeah, kind of an advertisement for Corsearch.

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How not to build a brand

Likelihood of Confusion

Reuters: Animated footage promoting the logo for the 2012 London Olympic Gameswas removed from the organizers’ Web site on Tuesday amid concern it could trigger epileptic fits. The post How not to build a brand appeared first on LIKELIHOOD OF CONFUSION™.

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Once Branded Notorious Pirates, Sites Agree to Filter Out Pirated TV Shows

TorrentFreak

In early January 2012, many operators of successful, public file-hosting sites were looking forward to another productive year. Later in 2012, the RIAA submitted its regular report to the United States Trade Representative, requesting various sites to be branded notorious pirate markets. RIAA Reports Hellshare and Hellspy.

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10 years of new gTLDs: why brands have never got the memo

Managing IP

The wave of new gTLDs in 2012 brought much fanfare, especially for IP owners, but have they lived up to the hype? Managing IP finds out

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How Brands Can Connect With Gen Z & Change Attitudes to Counterfeiting

Corsearch

With Gen Z ambivalent on the cost of counterfeiting to legitimate brands – and often actively seeking fakes out – how can brands educate consumers about their societal harms? Typically defined as people born between 1997 and 2012, Gen Z are seen by many brands as the number one audience to connect with online.

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10 years of new gTLDs: why brands have never got the memo

Managing IP

The wave of new gTLDs in 2012 brought much fanfare, especially for IP owners, but have they lived up to the hype? Managing IP finds out.