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The Conundrum of Naked Licensing

SpicyIP

We are pleased to bring to you a guest post by Naman Keswani on the concept of naked licensing within trademarks law. This requires the proprietor to exercise quality control measures while granting licenses to use the trademark, as a deviance in the quality would cause confusion. In El Du Pont De Nemours & Co.

Licensing 105
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Court Says “You May NOT Amend Your TOS by Posting New Terms to Your Site”–International Markets v. Thayer

Technology & Marketing Law Blog

The most recent court to scowl in the direction of a company that purported to unilaterally update its terms-of-use agreement with little or no notice to users was Int’l Markets Live, Inc. Int’l Markets at 5. Reading the language of Int’l Markets and Dropbox , I think the answer should be no, but I haven’t seen a court say as much.

Marketing 127
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STEALING HOME: A PROPOSAL FOR RESCUING FANS AND FRANCHISES FROM THE COUNTERFEIT SPORTS APPAREL MARKET

JIPL Online

v] Thus, the market for counterfeit sports apparel in the United States is quite large. ix] The court continued, stating that “easily identified trademarks reduce the costs consumers incur in searching for what they desire, and the lower the costs of search the more competitive the market.” [x].

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Chanel is reminded: trademark territoriality still matters

The IPKat

The international registration of the given trademark is valid as of 1980; the Lithuanian designation was made in early 2014. Interestingly, unlike in Lithuania, protection for this trademark was granted successfully in other jurisdictions, such as Latvia and Poland, in which the request on designation was also submitted in 2014.)

Trademark 138
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Unroll the Scroll Painting: Inside the Chinese Art Market and Its Regulatory Landscape

LexBlog IP

When Christie’s Auction House first entered the secondary art market of mainland China in 2005, it licensed its brand to a local auction house and received a total of RMB 97,000,000 (roughly $12,100,000) for its inaugural sale. [1] A relaxed regulatory environment helps explain the enormous growth of the Chinese art market.

Art 52
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3 Count: 1300 Blocks

Plagiarism Today

VHT licenses real estate photos for marketing purposes and many of its photos appear on Zillow. This prompted ZHT to file the lawsuit and decided that Zillow’s infringement was innocent until July 10, 2014, when ZHT sent a cease and desist letter to the company.

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3 Count: Verisigned

Plagiarism Today

Okolita began making costumes in 2014 for her own children and turned that into a business the following year. She claims that her sales have “dropped to a trickle” and that the defendants were using her marketing material to promote costumes that were cheaper than she could ever sell. Header Image: ?english