Remove 2020 Remove Brands Remove Marketing Remove Social Media
article thumbnail

Intellectual Property Rights for Social Media Influencers

IIPRD

‘Influencer marketing,’ albeit a new word, has emerged as one of the most effective strategies to create money across all industries. A Social Media Influencer is someone who creates unique material that keeps people interested on multiple social media platforms, causing them to return for more high-quality information.

article thumbnail

UK Regulators Step up the Pressure on Influencer Marketing: Principles for Platforms, Brands and Content Creators

IP Tech Blog

Over the past few years the UK’s Competition and Markets Authority (CMA) has been actively taking steps to address consumer protection concerns with sponsorships and endorsements within social media posts that have not been clearly disclosed. Social media platforms.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

UK Regulators Step up the Pressure on Influencer Marketing: Principles for Platforms, Brands and Content Creators

LexBlog IP

Over the past few years the UK’s Competition and Markets Authority (CMA) has been actively taking steps to address consumer protection concerns with sponsorships and endorsements within social media posts that have not been clearly disclosed. Social media platforms.

article thumbnail

The Rise of Influencer Marketing – Contractual Considerations

IP Tech Blog

According to the UK’s Department for Digital, Culture, Media and Sport report on influencer culture , the global sector is expected to grow from $6.0 billion in 2020 to $24.1 Influencer marketing offers brands a unique opportunity to target and connect with online communities, using a personalized approach.

article thumbnail

Removing Roadblocks: How Corsearch Is Breaking Barriers for New Brand & Product Names

Corsearch

Discover the place where creativity meets compliance and harness the power of ChatGPT and TrademarkNow in generating unique, legally cleared brand and product names and taglines with ease. Nowhere is this more applicable than in the case of creating a new name or tagline for a new brand or product. Sign up for your trial!

article thumbnail

Moment Marketing and its legal implications

Selvam & Selvam Blog

The power of the internet, in particular that of social media is humungous. When used strategically, social media becomes one of the most powerful tools of digital marketing. With the evolution of social media, the concept of moment marketing has also become increasingly common.

article thumbnail

Long “Rhode” Ahead, Hailey Bieber

IPilogue

While Hailey Bieber’s new skin care brand Rhode promises “ happy and hydrated skin, ” the brand itself has a blemish: an alleged trademark infringement. Rhode-NYC argues that Hailey Bieber’s use of her middle name “Rhode” as the name of her skin care brand is creating market confusion and potential harm to its goodwill and reputation.

Branding 119