Corsearch

APRIL 19, 2023

With Gen Z ambivalent on the cost of counterfeiting to legitimate brands – and often actively seeking fakes out – how can brands educate consumers about their societal harms? Typically defined as people born between 1997 and 2012, Gen Z are seen by many brands as the number one audience to connect with online.

Branding 40

Branding Brands Branding Social Media 40

Corsearch

FEBRUARY 16, 2024

AstraZeneca’s brand protection journey is one of close collaboration, ‘learning by doing’, and adaptation in the face of new threats. Table of contents : • The start of AstraZeneca’s brand protection journey • Illegally diverted medicines, scams, and counterfeits – where does AstraZeneca focus its efforts? •

Branding 52

Branding Brands Branding Marketing 52

Above the Fold

MAY 25, 2022

Social media has taken over, with social media users nearly doubling from 2.3 1] Social media platforms provide direct access to consumers, with the ability to focus on niche consumer groups. Key takeaways include: Endorsements should make obvious the existence of material connection with brand.

Social Media 52

Social Media Branding Brands Branding 52

IP and Legal Filings

MARCH 5, 2024

Introduction In today’s digital economy, trademarks play an important role in developing a brand’s identity, establishing customer trust, and assuring market competition. Corporations must establish online identities, such as logos, slogans, product names, and brands, to build consumer awareness, loyalty, and trust.

Trademark 86

Trademark Social Media Advertising Advertising 86

IPilogue

NOVEMBER 18, 2022

On October 25, 2022, following a string of antisemitic remarks and hate speech from Ye (formerly known as Kanye West) on social media, Adidas announced their decision to terminate their co-branding partnership with Ye and end production of all Yeezy branded products. While Ye’s company, Mascotte Holdings Inc.

Business 131

Business Contracts Branding Brands 131

43(B)log

FEBRUARY 21, 2024

He posted about the app on social media but didn’t encourage others to do so; he didn’t have a written business or marketing plan before launch, and he did not create investor presentations, solicit investors, or raise capital. Peloton’s core brand is Peloton. He wasn’t aware of any in-app sales since the launch.

Marketing 59

Marketing Marketing Trademark Branding 59

IP Tech Blog

MARCH 20, 2023

“[N]o legacy is so rich as honesty” 1 might fairly summarize the Federal Trade Commission (FTC)’s theme to the advertising industry for 2023, as gleaned from the National Advertising Division (NAD) 2022 Annual Report. Nothing less will do. Disclosures, Endorsements, Dark Patterns – Oh, My! Protect Children.

Advertising 62

Advertising Advertising Reporting Privacy 62

LexBlog IP

MAY 25, 2022

Social media has taken over, with social media users nearly doubling from 2.3 1] Social media platforms provide direct access to consumers, with the ability to focus on niche consumer groups. Key takeaways include: Endorsements should make obvious the existence of material connection with brand.

Social Media 52

Social Media Branding Brands Branding 52

Herbert Smith Freehills

DECEMBER 8, 2022

On 1 June 2022 new competition rules for vertical agreements came into force in the EU and UK, the first time the two have diverged in recent years and a move requiring businesses operating in the territories to comply with both regimes. Read more. .

Social Media 52

Social Media Branding Brands Branding 52

IPilogue

JULY 21, 2022

While Hailey Bieber’s new skin care brand Rhode promises “ happy and hydrated skin, ” the brand itself has a blemish: an alleged trademark infringement. Rhode-NYC argues that Hailey Bieber’s use of her middle name “Rhode” as the name of her skin care brand is creating market confusion and potential harm to its goodwill and reputation.

Branding 119

Branding Brands Branding Social Media 119

The IPKat

FEBRUARY 5, 2023

The IPKat has received and is pleased to publish another guest contribution by Danish Katfriends Jakob Plesner Mathiasen , Hanne Kirk and Thit Nymand Nisbeth (all Gorrissen Federspiel) tackling influencer marketing from an IP perspective. This emerging breed is - very tellingly - called influencer marketing.

Marketing 94

Marketing Marketing IP Music 94

Herbert Smith Freehills

DECEMBER 8, 2022

On 1 June 2022 new competition rules for vertical agreements came into force in the EU and UK, the first time the two have diverged in recent years and a move requiring businesses operating in the territories to comply with both regimes. Read more. .

Social Media 52

Social Media Branding Brands Branding 52

The TTABlog

APRIL 22, 2024

Hostess Brands, owner of the registered mark SUZY Q'S for "cake," opposed the application of Holly Sue Williams to register the mark SUZYQ for "Backpacks; Wallets” and “purses," claiming a likelihood of confusion under Section 2(d). Hostess Brands, LLC v. million for the years ended December 31, 2022, 2021 and 2020 respectively.

Branding 44

Branding Brands Branding Social Media 44

The TTABlog

JANUARY 6, 2022

87627828 (January 3, 2022) [not precedential] (Opinion by Judge Christopher Larkin). 88933368 (January 4, 2022) [not precedential] (Opinion by Judge Jonathan Hudis). 90114652 (January 4, 2022) (Opinion by Judge Linda A. Here are the first three TTAB decisions of the new year in appeals from Section 2(d) refusals. No hints today.

Social Media 62

Social Media Advertising Advertising Music 62

IPilogue

DECEMBER 1, 2021

Bonnie Hassanzadeh is a 3L JD Candidate at Osgoode Hall Law School, enrolled in Professor David Vaver’s 2021-2022 Intellectual Property Law & Technology Intensive Program. In 2012, Reebok, following public criticism of its marketing campaign in Germany, abandoned its slogan : “Cheat on your girlfriend, not on your workout.”.

Business 111

Business Trademark Social Media Registration 111

TorrentFreak

JANUARY 24, 2023

When BBB fans aren’t glued to their TVs waiting for the drama to unfold, many can be found on social media, usually speculating about what comes next, based on what they’ve just seen. For example, there is an impact on the attractiveness of audiovisual products for the advertising market,” it reads.

Reporting 130

Reporting Social Media Advertising Advertising 130

TorrentFreak

MAY 17, 2023

Hovering a cursor over the blacked-out area revealed what should’ve been hidden and click led directly to the site considered most damaging to the home market in Japan. That’s highly relevant information but when the Agency of Cultural Affairs was alerted to the buzz on social media, the information was immediately taken down.

Reporting 115

Reporting Social Media Marketing Marketing 115

IPilogue

OCTOBER 12, 2022

Barlow and Bear went on to become viral sensations on social media and Grammy-winning artists (2022 Best Musical Theatre Album) for their production. On July 29 th 2022, Netflix sued the TikTok stars Barlow and Bear in the U.S. District Court in D.C. 501 and 15 U.S.C. District Court in D.C. 501 and 15 U.S.C.

Intellectual Property 105

Intellectual Property Social Media Music Fair Use 105

Intellectual Property Law Blog

DECEMBER 7, 2023

As part of its marketing, Tyga posted a video on social media of a Wavy Baby shoe being pulled out of a microwave following the expiration of the microwave timer’s countdown, as if to show that heating a Vans Old Skool sneaker would melt it into the Wavy Baby. See Vans, Inc. MSCHF Prod. Studio, Inc. , 3d 358 (E.D.N.Y.

Art 147

Art Social Media Branding Brands 147

Corsearch

NOVEMBER 28, 2023

As more businesses begin to partake in commercial events such as Black Friday and Cyber Monday , the opportunities for bad actors to trick, scam and steal potential revenue and profits away from your brand, increase. Infringers follow social media pages, brand updates, events and global trends to see which products are in demand.

Branding 52

Branding Brands Branding Cease and Desist 52

Technology & Marketing Law Blog

JANUARY 26, 2024

Restrictions on advertising vegan products as meat survives First Amendment challenge because the court accepts the state’s interpretation that it only applies to “misleading” marketing, which the court says is outside the First Amendment. The final version of the INFORM Consumers Act. * In re Arthur J. 3d 573 (N.D.

Social Media 73

Social Media Privacy Advertising Advertising 73

LexBlog IP

MARCH 20, 2023

“[N]o legacy is so rich as honesty” 1 might fairly summarize the Federal Trade Commission (FTC)’s theme to the advertising industry for 2023, as gleaned from the National Advertising Division (NAD) 2022 Annual Report. Nothing less will do. Disclosures, Endorsements, Dark Patterns – Oh, My! Protect Children.

Advertising 52

Advertising Advertising Reporting Privacy 52

SpicyIP

JANUARY 30, 2024

What if we tell you that there is a drug that is used for treating diabetes, but has a similar/ almost identical brand name as another drug used for treating a type of cancer. Eerily the issue of similar brand names for different drugs treating different ailments is pretty common in India. Surprising, isn’t it?

Branding 116

Branding Brands Branding Social Media 116

IPilogue

NOVEMBER 22, 2022

You may recall Usain Bolt’s subtle but impactful tweet on August 23, 2022, adding a trademark emoji to his iconic quote, “To the World”. For some time now, celebrities’ brand images have increasingly used their iconic poses or features to market their brand to promote endorsed goods and services.

Trademark 59

Trademark Social Media Branding Brands 59

The IPKat

OCTOBER 4, 2022

On September 22, 2022 , the European Union Intellectual Office (EUIPO), through its European Observatory on Infringements of Intellectual Property Rights, published a discussion paper entitled " Automated Content Recognition: IP Enforcement and management use cases ".

Technology 117

Technology Publishing Social Media Intellectual Property 117

Technology & Marketing Law Blog

MARCH 10, 2022

Defendants also managed the social media presence of the “La Baguette” business, which primarily consisted of a Facebook page. Moore, Find Out Who Your Friends Are: A Framework for Determining Whether Employees’ Social Media Followers Follow Them to A New Job, 39 CAMPBELL L. See generally, Christopher A.

Social Media 80

Social Media Contracts Ownership Business 80

TorrentFreak

DECEMBER 24, 2023

In 2022, after fighting unfavorable amendments to copyright law, then introducing site-blocking to Kenya to protect MultiChoice and indirectly the Premier League , some elements of Kenyan media were calling PAP a “lobby group” instead. Kamunya about his Able Wireless business plan is available on YouTube.

Social Media 98

Social Media Copyright Marketing Marketing 98

The IPKat

NOVEMBER 9, 2021

The event was, as ever, chaired by PermaKat Prof Dr Eleonora Rosati together with Giulia Gasparin, and the calibre and range of the speakers was bound to result in lively discussion; with panellists from marketplaces such as Amazon, Zalando and Etsy engaging in discussion with brand and consumer voices as well as private practice lawyers.

Reporting 128

Reporting Law Due Diligence Branding 128

IP Tech Blog

MARCH 18, 2022

On January 14, 2022, Hermès filed a Complaint in the Southern District of New York alleging trademark and trade dress infringement, trademark dilution, false designation of origin, cybersquatting, injury to business reputation, and misappropriation, under the federal Lanham Act and New York state law.

Trademark 62

Trademark Non-Fungible Tokens Branding Brands 62

The IPKat

APRIL 17, 2024

From oil paintings to bucket hats, the artworks emerged initially for the Roskilde Festival in June 2022, depicting the Irma Girl in an uncharacteristically rebellious light – with a beer in hand, a soundbox on her back, and a cigarette in her mouth.

Trademark 73

Trademark Artwork Social Media Trademark Law 73

IP and Legal Filings

MAY 17, 2024

In this technologically advanced age, success or failure of a business depends heavily on the marketing strategies that have been adopted. A very common way of marketing a product is to have it advertised and endorsed by celebrities that the public holds in good opinion. 2] CS (COMM) 819 of 2022. [3] 893 of 2002 (Del) (India).

Personality Rights 74

Personality Rights Intellectual Property Social Media Intellectual Property Law 74

IP and Legal Filings

APRIL 27, 2023

The Bakery’s name and therefore the signage strongly resemble Facebooks’ official colours: blue-on-white color scheme and patterns which are usually related to the social media giant facebook. Even the brand of the shop resembles Facebook’s logo. References -(2022). Mahendra and Mahendra Paper Mills Ltd.

Trademark 59

Trademark Social Media Intellectual Property Branding 59

LexBlog IP

MARCH 18, 2022

On January 14, 2022, Hermès filed a Complaint in the Southern District of New York alleging trademark and trade dress infringement, trademark dilution, false designation of origin, cybersquatting, injury to business reputation, and misappropriation, under the federal Lanham Act and New York state law.

Trademark 52

Trademark Non-Fungible Tokens Intellectual Property Branding 52

IP and Legal Filings

FEBRUARY 7, 2023

Their rights will be protected thanks to the metaverse brands’ trademarks. In 2022, “Gucci” and “Roblox” opened a permanent “Gucci Town” as part of their ongoing partnership. It might be more difficult than ever in the metaverse to police brands. What is the Metaverse?

Trademark 83

Trademark Non-Fungible Tokens Branding Brands 83

43(B)log

FEBRUARY 19, 2022

Gripers and Political Critics Cases involving criticism of ordinary commercial actors provide a fascinating contrast to both noncommercial speech sold in the market and to political and religious conflicts. And sometimes brands do unauthorized customizations—McDonald’s customized a PS4 with painted McD fries. Confusion as to source?

Trademark Law 72

Trademark Law Trademark Art Branding 72

43(B)log

MAY 2, 2022

WGACA, LLC, 2022 WL 902931, No. 28, 2022) Chanel sued What Goes Around Comes Around (WGACA), alleging trademark infringement, false advertising, false association/endorsement, and related NY GBL claims for deceptive/unfair trade practices and false advertising. Chanel, Inc. 2253 (LLS) (S.D.N.Y. The rest had to await a factfinder.

False Advertising 59

False Advertising Advertising Advertising Social Media 59

Technology & Marketing Law Blog

DECEMBER 19, 2022

NetChoice has appealed the MAGAlicious 5th Circuit ruling upholding the Texas social media censorship law. My analysis of the Florida social media censorship law’s transparency provisions generally apply to the Texas law as well (except Texas’ law is worse because it requires more onerous disclosures).

Social Media 80

Social Media Law Blogging Branding 80