43(B)log

AUGUST 22, 2022

The statements were “commercial advertising meant to sell a product, and generally there ‘can be no constitutional objection to the suppression of commercial messages that do not accurately inform the public.’” The First Amendment has long coexisted with no-fault false advertising laws. The California Supreme Court reversed.

False Advertising 59

False Advertising Advertising Advertising Artistic Work 59

The IPKat

SEPTEMBER 12, 2023

Owners of luxury trade marks have a strong interest in building and preserving the luxury and prestigious aura around their brands. It sells the perfumes under these brands through a selective distribution system. In February 2018, ALDI SÜD advertised the perfumes in their weekly promotional brochure for Valentine’s Day.

Advertising 120

Advertising Advertising Branding Brands 120

LexBlog IP

JULY 14, 2022

The new 2022 SAG-AFTRA Commercials Contract (the 2022 Contract), which is retroactively effective to April 1, 2022, appears to offer certain benefits to advertiser and agency signatories of the Commercials Contract, particularly JPC authorizers, as well as Union member performers.

Contracts 52

Contracts Advertising Advertising Social Media 52

LexBlog IP

JANUARY 18, 2022

NFTs (non-fungible tokens, not thoroughbreds) were not a disappointment but instead were all the rage for holiday giving this year, including offerings from brands such as Adidas and Balmain x Barbie. Avoid advertising the NFT purchase as an investment opportunity. And we might see you there!

Non-Fungible Tokens 52

Non-Fungible Tokens Advertising Advertising Branding 52

Dragons' Den

JANUARY 18, 2024

I went from working in a top advertising agency, with a busy social life and exercising regularly to being mostly house bound and unable to walk for more than 5 minutes without having to get back into bed. IP can be ‘licensed-out’ or ‘licensed-in’. You can ‘license-out’ to another company in return for a fee.

Blogging 141

Blogging IP Licensing Business 141

IP Tech Blog

MAY 19, 2023

Influencer marketing offers brands a unique opportunity to target and connect with online communities, using a personalized approach. Whilst influencer marketing can yield great returns for brands, it is essential for influencers and brands to navigate this legal landscape carefully, especially in terms of contractual relationships.

Marketing 57

Marketing Marketing Branding Brands 57

43(B)log

APRIL 29, 2024

23, 2024) Hetronic has US registrations; Abitron sold Hetronic-branded products without permission to customers around the world, including in the United States. It executed licensing and distribution agreements for the remotes with two European companies, collectively Abitron. Hetronic International, Inc. Hetronic Germany GmbH, F.4th

Advertising 59

Advertising Advertising Trademark Branding 59

IP Law 360

SEPTEMBER 11, 2023

The NFL's merchandising and licensing arm and Las Vegas-based lawyer Steve Dimopoulos said they had agreed to end their rival trademark suits surrounding claims that Dimopoulos wrongly invoked the Las Vegas Raiders' branding in advertisements for his law firm.

Advertising 40

Advertising Advertising Branding Brands 40

43(B)log

AUGUST 20, 2021

Shingle Savers counterclaimed, alleging, among other things, false advertising under the Lanham Act and violation of the Ohio Deceptive Trade Practices Act. Lanham Act/ODTPA claims: First, the court declined to hold that Rule 9(b) applied to Lanham Act false advertising claims, which don’t require fraud.

False Advertising 45

False Advertising Advertising Advertising Patent 45

TorrentFreak

AUGUST 16, 2021

Through various links and advertisements, people are lured into signing up for a website that offers ‘free’ movies, sports events, or books. Unsurprisingly, the selection doesn’t include the latest blockbusters that were advertised but relatively unknown licensed films instead. Expensive Fake Sites.

Advertising 143

Advertising Advertising Branding Brands 143

LexBlog IP

MAY 19, 2023

Influencer marketing offers brands a unique opportunity to target and connect with online communities, using a personalized approach. Whilst influencer marketing can yield great returns for brands, it is essential for influencers and brands to navigate this legal landscape carefully, especially in terms of contractual relationships.

Marketing 52

Marketing Marketing Contracts Branding 52

TorrentFreak

JUNE 9, 2023

billion users overall and around 120 million users active daily, YouTube is an entertainment powerhouse and a globally-recognized brand. The most visible cost to the user is advertising, lots and lots of advertising. A Public Invidious Instance The software is licensed under AGPL-3.0 With an estimated 2.5

Privacy 137

Privacy Cease and Desist Advertising Advertising 137

LexBlog IP

JULY 21, 2023

Integrated Marketing Promotions: How Do Brand Tie-Ins Work? The promotional tie-ins are everywhere, and I’ve spotted creative integrated brand promotions and licensed product collaborations in some unexpected spaces. Here, for example, Mattel owns the Barbie brand and Warner Bros. Warner Bros. Warner Bros.

Branding 52

Branding Brands Branding Due Diligence 52

43(B)log

JANUARY 27, 2023

26, 2022) [much other stuff skipped] The parties had a false advertising dispute that went to a jury, which found that FIGS wasn’t liable for falsely advertising the antimicrobial properties of its scrubs. FIGS’ alleged copying of SPI’s products was not relevant to false advertising. 2022 WL 18399950, No.

False Advertising 59

False Advertising Advertising Advertising Trademark 59

TorrentFreak

JANUARY 15, 2023

After becoming the official sponsor of the Afghan cricket team during Asia Cup 2022, PikaShow was able to advertise its pirate streaming app via legal TV broadcasts watched by millions of people. Through its team sponsorship deal, PikaShow was able to advertise its pirate services on Star India’s official TV broadcasts of Asia Cup 2022.

Advertising 118

Advertising Advertising Copyright Reporting 118

The TTABlog

DECEMBER 14, 2023

Applicant had a licensing agreement with Disney and its animated series was shown on the Disney channel (for three seasons). It spent $500,000 advertising the GIGANTOSAURUS brand and enjoyed unsolicited press coverage for the GIGANTOSAURUS television show prior to its premiere date.

Television 62

Television Registration Branding Brands 62

Intellectual Property Office Blog

JULY 29, 2021

As ITV2’s most successful show of all time, it’s no surprise that it attracts such huge sponsors and advertisers to invest. To account for this, Instagram rolled out its branded content features, which allows Instagram influencers to create branded partnerships with businesses on the platform and tag the brand in the content they sponsor.

IP 85

IP Branding Brands Branding 85

The TTABlog

JULY 15, 2022

Di-Namic next submitted copies of five different synchronization license agreements, but those agreements merely referred to the proposed mark as the title of a song. It pointed to to the phrase" THIS IS FOR MY GIRLS SYNCHRONIZATION LICENSE as creating a direct association between the mark and the services. [L]icensees

Music 52

Music Licensing Branding Brands 52

LexBlog IP

JULY 26, 2022

I recently joined BakerHostetler’s Chicago office in the Digital Assets and Data Management Practice Group after spending almost eight years at Publicis Groupe, where I led a team of attorneys supporting business units focused on media, data and advertising technology (“ad tech”). Ad tech helps advertisers do exactly that.

Advertising 52

Advertising Advertising Branding Brands 52

TorrentFreak

FEBRUARY 16, 2024

The complaint alleged that Kokoa TV provided access to Korean-based TV shows and movies, including those exclusively licensed to wA for distribution in the United States. Kocowa holds an exclusive license to distribute around 1,100 shows in the United States, content created by the three major Korean networks. filed its complaint.

Copyright 113

Copyright Trademark Copyright Infringement Registration 113

IPilogue

JULY 20, 2021

Whether or not you’re a biker, you’re likely familiar with the Harley-Davidson brand. Considered the most well-known American motorcycle brand in the world , Harley-Davidson claims to sell more than just bikes—they sell a lifestyle. In 2018, the brand collected $19.2

Trademark 106

Trademark Branding Brands Branding 106

Intepat

MAY 24, 2023

The value of a business is now closely tied to its IP assets, which can be licensed, transferred, or used as capital in a joint venture. In a licensing agreement, the licensor grants the licensee the right to use their intellectual property in a specified manner, while also retaining a stake in it.

Intellectual Property 98

Intellectual Property Contracts Ownership Invention 98

IP and Legal Filings

JANUARY 31, 2023

[Image Sources : Istock] Metaverse- a Magnet to Fashion Brands Virtual worlds provide fashion brands with the opportunity to significantly cut down on the excessive resource consumption of lifestyle and create sustainability. Fashion brands are no strangers to the continuous fight against fake and counterfeit items in the real world.

Law 82

Law Branding Brands Branding 82

TorrentFreak

FEBRUARY 23, 2023

Older content covered by existing licensing agreements remained in place, but in a matter of days, many of those deals will run out. Local reports suggest that at least 200 films owned by Disney, Sony, and other Hollywood studios, will disappear from licensed streaming platforms, including market leader Kinopoisk.

Cinema 132

Cinema Registration Reporting Licensing 132

LexBlog IP

MARCH 5, 2024

.* Frequent filers included Ameranth, AML, Cedar Lane Technologies, Consolidated Transaction Processing, Linfo IP, Locket IP, Nimitz Technologies, R2 Solutions, Recog IP, and Sunflower Licensing. RBC Capital Markets, LLC Plaintiff: Sunflower Licensing LLC Pls. Albertsons LLC Applebee’s Restaurants LLC Dine Brands Global, Inc.

Reporting 52

Reporting Litigation Patent IP 52

The IPKat

JUNE 13, 2022

Digital assets can be protected by IP and have always been capable of being licensed or assigned via a contract, or protected as a trade mark. For example, the owners of the famous “ Grumpy Cat ” meme licensed the use of the name, image and likeness of the cat – and successfully enforced these rights.

Non-Fungible Tokens 140

Non-Fungible Tokens Advertising Advertising Ownership 140

IPilogue

JANUARY 21, 2022

Game publishers can decide what teams/players may compete, who may host tournaments, and how tournaments are advertised and broadcasted. However, much of this power is effectuated contractually through end-user license agreements or applicable terms of service with individuals and tournament organizers.

Publishing 110

Publishing Intellectual Property IP Licensing 110

Technology & Marketing Law Blog

OCTOBER 6, 2022

2K Games rejected similar infringement claims on the basis of de minimis use, implied license, and fair use. Equally importantly, the court failed to provide the jury with instructions on two other defenses—waiver and implied license. The implied license argument is particularly important here. Warner Bros.

Blogging 133

Blogging Fair Use Copyright Infringement Copyright 133

IP and Legal Filings

AUGUST 4, 2022

The brands need to identify the Class under which they can register their trademark, and this is done through the NICE Classification adopted by India. This trademark was obtained with the objective of protecting and highlighting the distinctiveness of the brand. IP Branding: Certification marks and GI. are a few examples.

Intellectual Property Law 74

Intellectual Property Law Intellectual Property Law Social Media 74

Intepat

APRIL 7, 2022

Not only is a trademark essential for the consumer, but for businesses without a trademark, a company may lose out on customers or profits, as trademarks are quintessential for successful business advertising. How to Franchise your brand name. However, they do discuss similar concepts of licensing and assignment.

Trademark 52

Trademark Licensing Branding Brands 52

IP and Legal Filings

NOVEMBER 23, 2023

Merely put, it is an individual’s right to handle the commercial use of their name, image, individuality and personal brand. Publicity, such as character, reputation and personal brand, will be protected under various statutes, such as the Copyright Act 1957 and the Trade Marks Act 1999.

Intellectual Property 95

Intellectual Property Privacy Branding Brands 95

LexBlog IP

FEBRUARY 16, 2024

Seyfarth Synopsis : Collaborations with athletes, actors, and singers have always been a great way for companies to grow their brand recognition and create profitable products. With the Super Bowl (and, of course, its famed commercials) last weekend, we saw new collaborations between celebrities and brands.

Social Media 52

Social Media Intellectual Property Contracts Branding 52

Biswajit Sarkar Copyright Blog

JANUARY 22, 2024

Additionally, a name is a crucial element of personal branding, influencing perceptions, forming first impressions, and conveying character. For renowned figures, the importance of their name extends to public perception, brand identity, and professional success. It distinguishes us and shapes our sense of self.

Intellectual Property 76

Intellectual Property Registration Trademark Personality Rights 76

Plagiarism Today

OCTOBER 26, 2021

If the costume isn’t licensed, why is it not infringing regardless of the name change? In short, Juice Demon is Juice Demon because he can’t be Beetlejuice, not without a license. They are part fashion, part artwork, part branding and part character. Why did the company do this? Even if it is, perhaps, the easiest.

Trademark 239

Trademark Copyright Cease and Desist Copying 239

43(B)log

AUGUST 18, 2022

The Pumas alleged that defendants violated the New Mexico Unfair Practices Act based on their purchase of a Black & Decker-branded coffeemaker. Based on Black & Decker’s reputation, the Pumas thought the coffeemaker would be better than the lower-priced store brand and paid more for it as a result. if they are of another.”

Trademark 64

Trademark Licensing Branding Brands 64

LexBlog IP

AUGUST 4, 2022

Or maybe you’re a publisher looking to monetize your available ad space by selling it to advertisers. The Interactive Advertising Bureau (IAB) and the American Association of Advertising Agencies (4A’s) have collaborated on a set of standard terms and conditions for Internet advertising.

Advertising 52

Advertising Advertising Publishing Television 52

43(B)log

MARCH 18, 2022

Fresh Bourbon allegedly falsely advertises that Fresh Bourbon is the “first black-owned bourbon distillery in Kentucky,” and makes other related false claims, which is allegedly false because it’s not a distillery, which requires both federal (TTB) and Kentucky (KABC) licenses.

False Advertising 69

False Advertising Advertising Advertising Marketing 69