Corsearch

JULY 11, 2023

This World Mojito Day 2023, we address a crucial issue in the industry — the prevalence of counterfeit tequila in the market and the dangers associated with it. Counterfeit tequila can pose risks to consumer health, brand reputation, and even manufacturers’ legal standing.

Branding 40

Branding Brands Branding Social Media 40

azrights

OCTOBER 18, 2021

Let’s begin by considering the terminology as it’s all too common when it comes to brands to find people have different meanings in mind. The Meaning of Brand. The best way I’ve found to explain brands is by contrasting them to their unbranded commodity counterparts. But brands have a third dimension or a third purpose.

Branding 52

Branding Brands Branding Trademark 52

azrights

OCTOBER 27, 2021

The brand name and codes play an important role in the management of competition. Inevitably competitors will try to capture some of the market shares of any brand that discovers a lucrative market opportunity. Competitor brands were copying the company using names like Koka-Nola, Ma Coca-Co, Toka-Cola, and even Koke.

Branding 52

Branding Brands Branding Copying 52

LexBlog IP

MARCH 3, 2023

Safeguard Your Brand: How Choosing the Wrong Trademark Lawyer Can Kill Your Brand @media screen and (max-width: 1023px) {.thegem-vc-text.thegem-custom-6402f22ad89cf2570{display: Several of these famous brands lost their trademark rights due to genericide : Aspirin, Trampoline, Thermos, Dry Ice, Laundromat, App Store, Yo-Yo and Zipper.

Branding 52

Branding Brands Branding Trademark 52

Corsearch

APRIL 19, 2023

With Gen Z ambivalent on the cost of counterfeiting to legitimate brands – and often actively seeking fakes out – how can brands educate consumers about their societal harms? Typically defined as people born between 1997 and 2012, Gen Z are seen by many brands as the number one audience to connect with online.

Branding 40

Branding Brands Branding Social Media 40

Selvam & Selvam Blog

MAY 7, 2021

Branding is important because not only does it create a memorable impression among the public, but it allows consumers to know what to expect from your company. It is a way of distinguishing your brand from the competitors. Get that wrong, and it is no exaggeration to say that your brand will sink even before it has a chance.

Due Diligence 52

Due Diligence Branding Brands Branding 52

IP Tech Blog

NOVEMBER 30, 2022

They “chose ‘Punchbowl’ because that is the nickname the Secret Service uses to refer to the U.S. Punchbowl argued, as a threshold matter, that the Rogers analysis had no application because First Amendment protections do “not extend to ‘the brand name of [a] commercial enterprise.’” The logo depicts an overturned U.S.

Branding 57

Branding Brands Branding Fair Use 57

43(B)log

DECEMBER 28, 2022

17, 2022) Along with the headline-worthy nature of the claim (“ITALY’S #1 BRAND OF PASTA” plausibly falsely communicates Italian origin), the decision contains an extended discussion of judicial notice on a motion to dismiss v. incorporation of documents into the complaint by reference, both often significant in false advertising cases.

Branding 59

Branding Brands Branding False Advertising 59

JD Supra Law

AUGUST 8, 2023

The term generally refers to content created or produced by artificial intelligence algorithms, with chat bots like Chat GPT, Google BARD, and Microsoft Bing Chat saturating the market by storm. By: Miller Nash LLP

Branding 52

Branding Brands Branding Marketing 52

The IPKat

APRIL 23, 2022

Here's what Anna Maria and Lorenzo write: Parasitic advertising on UEFA Euro 2020: Italian Competition Authority imposes first sanction for ambush marketing by Anna Maria Stein and Lorenzo Maniaci Ambush Kat By its decision No. Since May 2020, ambush marketing has been regulated in a comprehensive manner in Italy by Law No.

Advertising 98

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IP Tech Blog

FEBRUARY 28, 2024

The posts referred to the CBD product helping individuals with anxiety and insomnia and contained discount codes. The ASA held that under the CAP Code, the posts were marketing communications and as such, should have been obviously identifiable.

Social Media 57

Social Media Advertising Advertising Branding 57

LexBlog IP

MARCH 24, 2023

The KHSAA has owned the trademark for “Sweet Sixteen” since 1951, and it has been used to refer to the high school basketball tournament in Kentucky. From trademarks to copyrights, the NCAA is diligent in protecting its rights and the value of its brand.

Branding 40

Branding Brands Branding Cease and Desist 40

JD Supra Law

FEBRUARY 29, 2024

or you work on the creative side of brand marketing, you probably have some pre-existing assumptions about whether and when you can use other people’s work in your creations. If you’re an artist, creative person, or content creator (and who isn’t these days?),

Intellectual Property 72

Intellectual Property Branding Brands Branding 72

43(B)log

MAY 19, 2023

WowWee’s Vice President of Brand Development & Creative Strategy, Sydney Wiseman, used her WowWee email address to create a Roblox user account and used her Roblox account to promote My Avastars dolls on social media, including videos on her TikTok account. And defendants’ dolls were “virtually identical” in shape to Roblox’s avatars.

Copying 94

Copying False Advertising Social Media Advertising 94

Selvam & Selvam Blog

APRIL 5, 2022

When used strategically, social media becomes one of the most powerful tools of digital marketing. With the evolution of social media, the concept of moment marketing has also become increasingly common. But what exactly is moment marketing? However, the concept of moment marketing is not new.

Marketing 40

Marketing Marketing Social Media Personality Rights 40

Olartemoure Blog

FEBRUARY 10, 2024

The National Football League (NFL) , organizers of the event, have created and grown the brand of the Super Bowl to what it is today. Arguably the most important sports event in the U.S.A., the Super Bowl moves billions of dollars, mainly through advertising. THE SUPER BOWL TRADEMARK in 1969 In 1969, the NFL trademarked “Super Bowl”.

Cease and Desist 105

Cease and Desist Trademark Advertising Advertising 105

IP and Legal Filings

MAY 19, 2022

Facilitators will be in charge of providing general advice on various IPRs, as well as information on how to protect and market IPRs in other jurisdictions. Trademarks provide a magnanimous number of advantages to these companies; it is strongly advised to the proprietors to get their brand registered under the Trademark Act 1999.

Trademark 52

Trademark Government Branding Brands 52

SpicyIP

AUGUST 31, 2023

If you have come across such ads and have wondered whether such use of a mark infringes the mark of the luxury brand, then you are not alone. In this post, we will explore potential claims raised against advertisements by outlets offering cheaper alternatives to luxury perfumes, often associating their products with the original brand.

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Trademark Advertising Advertising Branding 111

Kashishipr

APRIL 13, 2022

The dramatic rise in e-commerce in the last two decades saw many brand and business owners struggling to safeguard their Intellectual Property (IP) assets in cyberspace, starting from domain names and then going onto social media handles. NFTs may refer to the digital goods or specific pieces sold in the Metaverse.

Intellectual Property 116

Intellectual Property IP Non-Fungible Tokens Branding 116

LexBlog IP

FEBRUARY 28, 2024

The posts referred to the CBD product helping individuals with anxiety and insomnia and contained discount codes. The ASA held that under the CAP Code, the posts were marketing communications and as such, should have been obviously identifiable.

Social Media 52

Social Media Advertising Advertising Branding 52

The IPKat

NOVEMBER 18, 2021

Kat friend Jan Jacobi reports on a recent case where only the intrepid dare tread—-trade mark exhaustion and market partitioning. Some trade mark proprietors (contractually) restrict their distributors from selling to certain markets.

Marketing 123

Marketing Marketing Licensing Branding 123

LexBlog IP

FEBRUARY 28, 2023

The regulators’ enhanced focus in this area is reflective of Australian consumers’ increasing demand for ethical and sustainable business practices, and business’ increasing marketing and advertising of their credentials in these areas in response.

Marketing 52

Marketing Marketing Business Branding 52

The IPKat

MARCH 11, 2024

This case revolved around determining the market price at which a parent company would have charged its foreign subsidiaries for the use of intellectual property in market-based arm’s length negotiation. Let's delve deeper into the proceedings. This was termed the willingness to pay techniques (WTP).

Licensing 57

Licensing Intellectual Property IP Branding 57

TorrentFreak

OCTOBER 26, 2022

Earlier this month, the RIAA shared its recommendations for the USTR’s annual review of overseas notorious markets. The RIAA also carved out a brand new category this year, labeled AI Based Extractors/Mixers. In addition, they argue that the sites don’t deserve the ‘notorious’ brand for several reasons.

Music 133

Music Copyright Infringement Copyright Branding 133

Velocity of Content

APRIL 20, 2022

When we marketers think about a branding initiative, our eyes light up at the notion of limitless creative possibilities. But to use these creative assets to power your brand, you must first get the strategy right. How is our company’s broader strategic plan reflected in our brand strategy? What’s in a Name?

Branding 98

Branding Brands Branding Marketing 98

IP and Legal Filings

SEPTEMBER 14, 2023

This has led to consumers opting for brands that pledge their duty to contributing towards environmental protection by means of minimalism and sustainability. In today’s era of eco-branding, wherein trademarks are used to distinguish sustainable brands from the mainstream commercial ones, the latter engage in the practise of “greenwashing”.

Branding 75

Branding Brands Branding Trademark 75

The IPKat

DECEMBER 9, 2021

The General Court rejected an appeal brought by AC Milan (nicknamed also Rossoneri) and considered that the brand characterizing Rossoneri’s emblem could not be registered as an EU trade mark (EUTM) since it would give rise to a likelihood of confusion with the earlier German trade mark ‘Milan’ held by the company InterES.

Branding 94

Branding Brands Branding Registration 94

IP and Legal Filings

MARCH 5, 2024

Introduction In today’s digital economy, trademarks play an important role in developing a brand’s identity, establishing customer trust, and assuring market competition. Corporations must establish online identities, such as logos, slogans, product names, and brands, to build consumer awareness, loyalty, and trust.

Trademark 83

Trademark Social Media Advertising Advertising 83

Trademark and Copyright Law Blog

FEBRUARY 9, 2024

Upcycling refers to the process where garments or other materials are reused and transformed into a new or unique item. This season, celebrities Taylor Swift, Simone Biles, and others have worn unique designs based on NFL jerseys and related team-branded gear. Other brand owners should take note.

Social Media 64

Social Media Licensing Branding Brands 64

IP and Legal Filings

MAY 24, 2024

The dispute revolved around an antediluvian luxury handbag brand ‘Hermès’ and artist Mason Rothschild for his avant-garde creation called MetaBirkin NFTs. However, it is unlikely that people with deep pockets who often find themselves in the waitlist for Hermès bags be fooled by virtual unaffiliated products in the NFT market.

Non-Fungible Tokens 76

Non-Fungible Tokens Art Trademark Branding 76

The IPKat

SEPTEMBER 12, 2023

Owners of luxury trade marks have a strong interest in building and preserving the luxury and prestigious aura around their brands. It sells the perfumes under these brands through a selective distribution system. The owner of a very exclusive luxury brand might even object to the sale of the goods in discount stores altogether.

Advertising 119

Advertising Advertising Branding Brands 119

43(B)log

JUNE 10, 2024

5, 2024) Abbott Laboratories’s Glucerna line of powders and shakes are marketed as scientifically designed for people with diabetes to help manage blood sugar. The challenged language includes “to help manage blood sugar,” “#1 doctor recommended brand,” and “scientifically designed for people with diabetes.” Prescott v.

Designs 59

Designs Design Branding Brands 59

IP and Legal Filings

JANUARY 11, 2024

Trademarks are traditionally considered to be connected with visual elements that include logos, brand names, as well as packaging however, the field of trademarks has widened and it includes non-traditional marks, such as smells, sounds, colors etc. Iconic scents like Chanel No. Iconic scents like Chanel No.

Trademark 86

Trademark Intellectual Property Branding Brands 86

IPilogue

FEBRUARY 1, 2022

The Bureau and HPFB have also committed to working together on Bureau-led enforcement actions, such as when generic pharmaceutical companies report having difficulty obtaining reference samples from branded drug manufacturers.

Branding 105

Branding Brands Branding Reporting 105

IPilogue

NOVEMBER 10, 2021

DBrand , a Canadian accessories company notorious for its tongue-in-cheek marketing, taunted Sony earlier this year after launching an unofficial Sony PlayStation 5 (“PS5”) product. DBrand is apparently aware of Sony’s efforts to suppress these custom products, as they marketed their Darkplates with the tagline “Go ahead, sue us.” .

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Cease and Desist Marketing Marketing Intellectual Property 112

43(B)log

MARCH 14, 2024

The parties compete in the shoe market. We are fiercely protective of the Crocs brand and our iconic DNA. This judgment not only reinforces the validity of our patent rights, it also reinforces our unrelenting determination to take forceful steps to protect our brand equity.” Trial was scheduled for 2022 (!),

False Advertising 59

False Advertising Advertising Advertising Branding 59

Likelihood of Confusion

OCTOBER 11, 2022

refers to as a “highly ironic move,” notorious brand naming counterfeit hotspot Silk Street Market in Beijing has applied for a trademark to its. Name Wire: In what Agenda Inc. The post If you can’t beat ’em appeared first on LIKELIHOOD OF CONFUSION™.

Branding 52

Branding Brands Branding Marketing 52