IP Tech Blog

MAY 19, 2023

Influencer marketing offers brands a unique opportunity to target and connect with online communities, using a personalized approach. Whilst influencer marketing can yield great returns for brands, it is essential for influencers and brands to navigate this legal landscape carefully, especially in terms of contractual relationships.

Marketing 57

Marketing Marketing Branding Brands 57

Velocity of Content

OCTOBER 23, 2023

Information industry veteran Ian Palmer was named CCC’s new Vice President of Marketing via press release today. Palmer, who most recently was Chief Sales and Marketing Officer at cloud-based software company PubHive, brings more than two decades of strategic marketing communications expertise to CCC.

Marketing 52

Marketing Marketing Intellectual Property Branding 52

Corsearch

FEBRUARY 29, 2024

Brands are often targeted by bad actors looking to make a quick profit by stealing intellectual property and exploiting consumers. But we also explain the most effective approach: using AI-fueled and expert-led brand protection solutions to save time and ensure a sustained reduction in infringement across marketplaces.

Branding 59

Branding Brands Branding Intellectual Property 59

LexBlog IP

MAY 19, 2023

Influencer marketing offers brands a unique opportunity to target and connect with online communities, using a personalized approach. Whilst influencer marketing can yield great returns for brands, it is essential for influencers and brands to navigate this legal landscape carefully, especially in terms of contractual relationships.

Marketing 52

Marketing Marketing Contracts Branding 52

IP Tech Blog

MAY 5, 2023

Brandalism is a recent anti-advertising movement which uses a brand’s own assets and marketing channels against the brand itself, through replacing legitimate advertisements with spoofs and parodies (known as “subvertising”). Heard of the climate activists defacing advertisements, billboards and bus shelters?

Branding 62

Branding Brands Branding Advertising 62

The IPKat

OCTOBER 27, 2021

Kat friend Hans Eriksson discusses an interesting decision (only available in Swedish) concerning copyright protection and originality, namely whether the sequence of twenty words in an instruction manual may be regarded as being enough for copyright to arise. Brand] should always be placed on the bottom line on each roof tile.

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Cease and Desist Litigation Copyright Marketing 139

Kluwer Copyright Blog

APRIL 22, 2024

The rise in popularity of non-fungible tokens (NFTs) has attracted a great deal of attention from copyright practitioners and aficionados. Basically, because an NFT is an encoded digital metadata file of a copy of a work that can be copyright protected. And why is that?

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Copyright Artwork Moral Rights Non-Fungible Tokens 120

Corsearch

FEBRUARY 16, 2024

AstraZeneca’s brand protection journey is one of close collaboration, ‘learning by doing’, and adaptation in the face of new threats. Table of contents : • The start of AstraZeneca’s brand protection journey • Illegally diverted medicines, scams, and counterfeits – where does AstraZeneca focus its efforts? •

Branding 52

Branding Brands Branding Marketing 52

Plagiarism Today

OCTOBER 26, 2021

As we’ve discussed in the past , copyright has played an oddly oversized role in our modern Halloween festivities. However, one of the areas that is generally less talked about is copyright’s impact on Halloween costumes. Copyright and Halloween Costumes. Copyright Office. However, copyright is only half the picture.

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Trademark Copyright Cease and Desist Copying 241

TorrentFreak

OCTOBER 26, 2022

Earlier this month, the RIAA shared its recommendations for the USTR’s annual review of overseas notorious markets. The RIAA also carved out a brand new category this year, labeled AI Based Extractors/Mixers. In addition, they argue that the sites don’t deserve the ‘notorious’ brand for several reasons.

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Music Copyright Infringement Copyright Branding 131

Technology & Marketing Law Blog

AUGUST 11, 2022

Rebecca Tushnet and I are pleased to announce the sixth edition of our casebook, Advertising & Marketing Law: Cases & Materials. Chapter 11: Copyrights. Chapter 12: Brand Protection and Usage. It is available for purchase in the following formats: * DRM-free PDF file. Price: $12. Price: $30 + shipping and tax.

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Editing Advertising Advertising Marketing 120

TorrentFreak

MAY 25, 2024

This week Michael Kearns of Penn Engineering wrote about “model disgorgement,” a potential solution that forces models to purge themselves of “content that leads to copyright infringement or biased responses.” ” From our admittedly very narrow perspective, that proposition couldn’t be more ironic.

Copyright 101

Copyright Art Marketing Marketing 101

Corsearch

SEPTEMBER 28, 2023

You should prepare links and screenshots as evidence for your claims of copyright, or trademark, patent, or design right infringement on Alibaba. To address these illicit items, you can send enforcement notices citing copyright, design right, or patent infringement.

Branding 59

Branding Brands Branding Intellectual Property 59

IP and Legal Filings

AUGUST 28, 2023

The Reason Behind This Evolutionary Development Brand and companies have made it a trend to evolve from time to time creating variants over their original/ main or core mark. It strengthens brand awareness, builds a better rapport, and a more intimate Business-to-consumer relation which builds trust and faith in their product.

Branding 84

Branding Brands Branding Trademark 84

TorrentFreak

MARCH 16, 2022

In a world that’s dominated by viral social media posts and catchy headlines, branding is everything. Last week we noticed that one of the most iconic file-sharing brands was making headlines once again. The original trademarks have expired and the NFT website uses a new logo, so they can use the brand. LimeWire Comeback?

Branding 142

Branding Brands Branding Due Diligence 142

Biswajit Sarkar Copyright Blog

MAY 29, 2023

In the fast-paced world of business, where new brands emerge every day, protecting one’s intellectual property has become paramount. Trademarks play a crucial role in establishing brand identity and distinguishing products or services from competitors. This article explores the criticality of trademark searches for new brands.

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Intellectual Property Branding Brands Branding 52

TorrentFreak

APRIL 12, 2022

Carrasquillo’s ‘Reloaded’ IPTV Branding. Carrasquillo operated several IPTV services, variously branded Reboot, Gears TV, Reloaded and Gears Reloaded but with those no longer in operation, he needed to make money in other ways. Company Claims Ownership of ‘Reloaded’ Trademark.

Branding 121

Branding Brands Branding Trademark 121

JD Supra Law

MARCH 30, 2022

Thank you for reading the March 2022 issue of Sterne Kessler's MarkIt to Market® newsletter. This month, we discuss copyright registration eligibility in relation to non-human authorship and new legislation surrounding medical marijuana research. We are excited to celebrate over 100 issues of MarkIt to Market®!

Marketing 52

Marketing Marketing Branding Brands 52

LexBlog IP

MAY 5, 2023

Brandalism is a recent anti-advertising movement which uses a brand’s own assets and marketing channels against the brand itself, through replacing legitimate advertisements with spoofs and parodies (known as “subvertising”). Heard of the climate activists defacing advertisements, billboards and bus shelters?

Branding 52

Branding Brands Branding Advertising 52

Corsearch

NOVEMBER 15, 2022

With brands continuing to explore the opportunities offered by the digital world, do NFTs present a new type of commercial opportunity or a threat? Luxury fashion brand Gucci also invested into The Sandbox, enhancing the purchasing experience by mirroring its ‘Vault’ online store in-game. Or is the answer somewhere in between? ‘The

Branding 52

Branding Brands Branding Non-Fungible Tokens 52

The IPKat

FEBRUARY 5, 2023

The IPKat has received and is pleased to publish another guest contribution by Danish Katfriends Jakob Plesner Mathiasen , Hanne Kirk and Thit Nymand Nisbeth (all Gorrissen Federspiel) tackling influencer marketing from an IP perspective. This emerging breed is - very tellingly - called influencer marketing.

Marketing 94

Marketing Marketing IP Music 94

Corsearch

AUGUST 2, 2023

Your business has likely collectively spent countless hours and resources to build a strong brand presence on Amazon. However, counterfeiters will continuously undermine these efforts by listing counterfeit products and passing them off under your brand name. Copyright infringement as the unauthorized use of a protected work.

Branding 52

Branding Brands Branding Reporting 52

TorrentFreak

NOVEMBER 10, 2022

Later in 2012, the RIAA submitted its regular report to the United States Trade Representative, requesting various sites to be branded notorious pirate markets. Servicing the local market in the Czech Republic, the platforms also rewarded uploaders based on the popularity of their files. No Shortage of Copyright Complaints.

Branding 128

Branding Brands Branding Television 128

TorrentFreak

JANUARY 8, 2022

Pirates Expolit Payment Processor Branding. According to AAPA, among other things the inclusion of payment processor logos on payment portals gives them an air of legitimacy while damaging the processors’ brands. PayPal is committed to finding a workable solution to combat piracy’s impact on the industry and on their brand.

Branding 130

Branding Brands Branding Due Diligence 130

Technology & Marketing Law Blog

NOVEMBER 28, 2021

A year ago, at the nadir of the Trump era, Congress attached the CASE Act to an unrelated must-pass bill and authorized a new “small claims court” for copyright owners (called the Copyright Claims Board, or CCB) housed in the legislative branch (the Copyright Office). For reasons I explain here , I am not a fan.

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Copyright Settlement Copyright Law Law 127

Velocity of Content

MARCH 14, 2023

Your employees and copyright awareness – sharing your policy may not be enough. shows that companies are discussing their copyright policies more frequently, leading to 74% of employees reporting awareness of those policies. Do Your Employees Understand Your Company’s Copyright Policies?

Copyright 98

Copyright Reporting Publishing Journalism 98

IP and Legal Filings

MAY 30, 2022

Copyright is a crucial right endowed to the formers of any artistic work, it needs to be protected by a process named ‘copyright violation’ which encroaches upon the exclusive rights given to the copyright holder. Copyright violation refers to when an unauthorized user infringes the original work of another individual.

Copyright 60

Copyright Branding Brands Branding 60

Technology & Marketing Law Blog

JULY 4, 2022

This case involves copyright protection for fireworks systems–a relevant topic for July 4th! Pyrotechnics (under the “FireOne” brand) claims to be the “world leader in digital pyrotechnic firing systems.” Pyrotechnics registered a copyright in its protocol and sued FireTek for copyright infringement.

Copyright 130

Copyright Copying Registration Marketing 130

TorrentFreak

DECEMBER 24, 2022

If the brand sounds familiar, there’s a reason for that. The MPA branded BestBuyIPTV a ‘notorious market’ back in 2018, noting that it was “likely” to be located in Italy. From: TF , for the latest news on copyright battles, piracy and more. Logically these may trace back to Algeria.

Marketing 79

Marketing Marketing Reporting Branding 79

Kashishipr

SEPTEMBER 29, 2022

It is not unusual to encounter counterfeit versions of widely recognized brands like Adidas, Gucci, Nike, etc. Such products are fake and portrayed as popular brands to charge less than the market price and make enormous profits. They usually have a devastating effect on the brand’s reputation and customer loyalty.

Branding 52

Branding Brands Branding Intellectual Property 52

TorrentFreak

AUGUST 30, 2022

In June, the US Copyright Claims Board was launched. Through this venue , hosted at the US Copyright Office, rightsholders can try to recoup alleged damages outside the federal court system. McDowell’s Copyright Troubles. McDowell’s Copyright Troubles. That announcement was a step too far for Paramount.

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Copyright Copying Intellectual Property Branding 140

azrights

JULY 27, 2021

Introducing Brand Tuned. To give businesses the best start in life when it comes to developing a new brand, it is essential that intellectual advice is taken during branding projects so the brand can stand, be distinctive, and use protected IP to remain unique. It’s the very heart and soul of your brand.

Intellectual Property 52

Intellectual Property Branding Brands Branding 52

The TTABlog

SEPTEMBER 13, 2022

In re HIFI Brands, LLC , Serial Nos. Text Copyright John L. The Board found the services to be overlapping, but what about the marks? How do you think this appeal came out? 88905094 and 88905116 (September 9, 2022) [not precedential] (Opinion by Judge Melanye K. And so, the Board affirmed the refusal to register. Welch 2022.

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Marketing Marketing Graphic Design Branding 70

SpicyIP

NOVEMBER 26, 2022

We’re pleased to bring you a guest post by Kartik Sharma and Aditya Singh, analysing copyrightability of datasets in light of the recent controversy surrounding NSE’s issuance of C&D notices to many stock gaming apps. Copyrighting The Uncopyrightable – The NSE Saga. Kartik Sharma and Aditya Singh. MODICUM OF CREATIVITY.

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Copyright Cease and Desist Copyright Law Copying 105

LexBlog IP

DECEMBER 3, 2021

Branding has become more important than ever, particularly in developing an online presence through search engines, various online platforms, and social media. Further, the rise of the “influencer” has opened additional opportunities to deliver brands and products to targeted demographics. Online Marketplace Protection.

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Branding Brands Branding Intellectual Property 52

Copyright Lately

JULY 8, 2023

But number 1 when it comes to number 2 is a new copyright infringement lawsuit filed this week over a jigsaw puzzle called “101 Pooping Puppies.” The plaintiff is UT Brands, which does business under the name Funwares. As a refresher, copyright protects the expression of an idea, but not the idea itself.

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Copyright Infringement Copyright Social Media Branding 90

TorrentFreak

JUNE 1, 2022

A year after Megaupload was shut down, Kim Dotcom launched a brand new file-hosting service called Mega. Twice a year Mega publishes a transparency report that reveals the volume of copyright complaints. The latest release shows that in the first quarter of 2022, copyright holders sent 1,187,646 takedown requests.

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Reporting Copyright Copyright Infringement Privacy 119