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How to Avoid the Biggest Brand management Mistakes

azrights

Apple and MacDonalds are household brands that have lost their EU trademarks in recent years, meaning that third parties may now freely use ‘Think Different’ and Big Mac in the EU. When that happens, the other party who wants to use the marks will be able to apply to have the trademark registrations cancelled.

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Refusal Rescuers: The Vital Role of Local Trademark Counsel

Intepat

This Madrid system has significantly impacted global trademark registration, with over a million registrations worldwide. A key feature of the Madrid System is the provisional refusal, an initial objection from a national trademark office to an international trademark application.

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TTABlog Test: Are these Two Design Marks Confusable (for Rice)?

The TTABlog

Global Commodities petitioned for cancellation of a registration for the mark shown below left, claiming likely confusion with its registered mark shown below right, both for "rice." Cancellation No. The Board found petitioner's "fawn" design mark to be inherently distinctive. The entire mark is the fawn in motion.

Designs 70
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How Lacoste Lost Its Crocodile Trademark

azrights

Last week’s newsletter How to avoid the biggest brand management mistakes , highlighted that the role of our business name and signs like logos, taglines, characters, or sounds is to enable buyers to recognise that it’s us. In Lacoste’s case the registration gave it a broad monopoly over the concept of a crocodile design.

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Brand Identifiers are Key to Managing Competition

azrights

The brand name and codes play an important role in the management of competition. Inevitably competitors will try to capture some of the market shares of any brand that discovers a lucrative market opportunity. Protecting brand identifiers is the way to avoid the possibility of consumer confusion as to the source or origin of a brand.

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Branding – Uniqueness and Fame

azrights

There are two drivers of brand asset strength: uniqueness and fame. For example, when you see the swoosh logo of the Nike brand you know it represents Nike even though it may be featured on its own with no name accompanying it. If an asset is less famous, it is more likely to be mistakenly attributed to a competitor’s brand.

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Can You Copyright or Trademark a Logo Designed by AI?

LexBlog IP

The legal world is buzzing about AI and its use for all kinds of things, including generating logos, text, and other things people would normally want to register for copyright or trademark protection. I made a logo for Bob’s Burgers for selling burgers on Tailor Brands’ logo maker website.

Designs 52