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UKIPO unveils report highlighting influence of social media influencers (also) on the purchase of counterfeits

The IPKat

Last week, the UK Intellectual Property Office (UKIPO) released an intriguing report measuring and analyzing (apparently for the first time) the influence that social media influencers exert on consumers also when it comes to purchasing counterfeits.

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UKIPO’s second report on social medial influencers and counterfeiting

The IPKat

On 22 February 2024, the UK Intellectual Property Office (UKIPO) released its report on “ The impact of complicit social media influencers on male’s consumption of counterfeit goods in the UK ”. A pilot report, mostly focused on female consumers, was delivered back in 2021 and commented by Eleonora Rosati on The IPKat here.

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Intellectual Property Protection for Content Creators & Social Media Influencers

Kashishipr

When it comes to promoting, marketing, and advertising, social media is one of the most effective and powerful ways. Content creators and social media influencers work sincerely to build their reputation for expertise in specific industries, products, and topics.

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How Grey Is Your Market? Identifying Grey Market Issues and Strategies to Combat Them 

Corsearch

However, whilst international trade fosters economic growth and exchange, it also creates opportunities for grey market goods to emerge. Authentic products are being diverted from authorized channels and sold outside of the manufacturer’s control, posing significant challenges for brands, retailers, and consumers alike.

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UK Regulators Step up the Pressure on Influencer Marketing: Principles for Platforms, Brands and Content Creators

IP Tech Blog

Over the past few years the UK’s Competition and Markets Authority (CMA) has been actively taking steps to address consumer protection concerns with sponsorships and endorsements within social media posts that have not been clearly disclosed. Social media platforms.

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World’s Most Notorious Pirate Sites Listed in New USTR Report

TorrentFreak

Each year around the end of January, the Office of the United States Trade Representative ( USTR ) publishes its annual review of so-called ‘notorious markets’ known for their connections to intellectual property crime. reappeared in the report last year. After an unexplained absence in 2021, YTS.mx

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UK Regulators Step up the Pressure on Influencer Marketing: Principles for Platforms, Brands and Content Creators

LexBlog IP

Over the past few years the UK’s Competition and Markets Authority (CMA) has been actively taking steps to address consumer protection concerns with sponsorships and endorsements within social media posts that have not been clearly disclosed. Social media platforms.