It’s Not Going to Be (Y)easy: What Happens when Business Collaborations Dissolve?
IPilogue
NOVEMBER 18, 2022
The termination of this seven-year partnership, most famously known for its development of the Yeezy sneakers, raises important questions about IP ownership when business collaborations collapse. How can businesses protect their public perception in co-branding partnerships? While Ye’s company, Mascotte Holdings Inc.
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