It’s Not Going to Be (Y)easy: What Happens when Business Collaborations Dissolve?
IPilogue
NOVEMBER 18, 2022
The termination of this seven-year partnership, most famously known for its development of the Yeezy sneakers, raises important questions about IP ownership when business collaborations collapse. A licensing agreement between Mascotte and Adidas exists for the “Yeezy” trademarks. While Ye’s company, Mascotte Holdings Inc.
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