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Copyright Law for Influencers and Brands: How Content Creators and Companies Hiring Them Can Navigate Copyright Law for a Successful Partnership

JD Supra Law

In recent years, the advent of the social media “influencer” has revolutionized advertising. Companies often partner with influencers to market their products, hoping to tap into the influencer’s devoted audience. Likewise, influencers create certain content to secure brand deals and attract advertisers.

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Judge Rakoff: Embedding Social Media Content is a “Display” Under the Copyright Act

Technology & Marketing Law Blog

Nicklen “urged his social media followers to consider the ‘haunting’ and ‘soul-crushing scene’ and to take steps to mitigate the harms of climate change.” But it cannot be that the Copyright Act grants authors an exclusive right to display their work publicly only if that public is not online.”

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Social Media Giants and Copyright: Instagram’s Ninth Circuit Win Sets Precedent Against Photographers

The IP Law Blog

By: Weintraub Tobin Summer Associate Josh Concepcion The Ninth Circuit recently revisited the issue of “embedding” content by a website and its implication for copyright infringement claims. the website displaying that copyrighted image cannot be held liable for infringement. The concept of “embedding” content is not a new phenomenon.

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Intellectual Property Rights for Social Media Influencers

IIPRD

‘Influencer marketing,’ albeit a new word, has emerged as one of the most effective strategies to create money across all industries. A Social Media Influencer is someone who creates unique material that keeps people interested on multiple social media platforms, causing them to return for more high-quality information.

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WEBINAR: 13 Social Media Pitfalls to Avoid for the Generalist In-House Counsel

Trademark and Copyright Law Blog

Social media platforms present countless opportunities for companies looking to connect to consumers and clients in real time. Foley Hoag will present a 60-minute webinar offering guidance on social media issue spotting for in-house legal practitioners, with a focus on intellectual property, publicity rights and advertising.

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Elon Musk’s Gifts to Web Scrapers (Guest Blog Post)

Technology & Marketing Law Blog

— Bright Data has long sold the data of all the major social media companies. — For the claims related to illegal selling of scraped data, the court dismissed those because they were preempted by copyright. That’s what copyright law is for. In November 2023, X corp. on all counts. Bright Data Ltd. ,

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Can Tattoos Infringe Copyrights, and If So, What Happens Then?–Sedlik v. Kat Von D

Technology & Marketing Law Blog

Even so, the court’s almost-banal treatment of this super-interesting topic suggests that there may not be much tattoo exceptionalism in copyright law. She tattooed the Sedlik photo onto Farmer and promoted the tattoo on social media. Market Effect. Background. She now does her tattoo artistry pro bono.

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