Technology & Marketing Law Blog

AUGUST 2, 2021

I’m pleased to announce the 2021 edition of my Internet Law casebook, Internet Law: Cases & Materials. If I counted editions, this would be the 12th edition. I did not add coverage of the Florida social media censorship law or NetChoice v. Trademarks and Domain Names. Trademark FAQs. 8131 [[link].

Editing 145

Editing Law Privacy Contracts 145

Erik K Pelton

AUGUST 19, 2022

The following is an edited transcript of my video An Ounce of Trademark Protection is Worth a Pound of Curing a Trademark Dispute. This statement is really true when it comes to trademarks. Yes, it takes some time and money to protect a trademark upfront. Why is it so valuable to do that?

Trademark 147

Trademark Social Media Branding Brands 147

Erik K Pelton

MAY 2, 2022

The following is an edited transcript of my video Does My Non-Profit Need Trademark Protection? And believe it or not, nonprofits definitely need trademark protection. To the world on the internet and social media and via newsletters that they might share updates with about their progress.

Trademark 147

Trademark Branding Brands Branding 147

Erik K Pelton

DECEMBER 10, 2021

10The following is an edited transcript of my video, Preventing Trademark Problems is Like Preventing Cavities. Preventing trademark problems is like preventing cavities. How does that apply to trademarks? The genetic part of the equation is akin to choosing a creative, bold, unique trademark from the start.

Trademark 147

Trademark Social Media Branding Brands 147

Erik K Pelton

FEBRUARY 28, 2022

The following is an edited transcript of my video Trademark Registration: The Whole is Greater Than the Sum of Its Parts. And one very important application for our purposes is that when it comes to trademark registration and the protections created by it–the benefits created by it–the sum really is greater than the parts.

Registration 147

Registration Trademark Registering Trademarks Branding 147

Erik K Pelton

MARCH 9, 2021

The following is an edited transcript of my video, What Are the Potential Costs of an Unprotected Trademark. So they not only had an unprotected trademark, they had skipped some critical steps in the brand protection process. I urge you to look at your brand and make sure that your business trademark is protected.

Cease and Desist 130

Cease and Desist Trademark Social Media Branding 130

Erik K Pelton

JULY 1, 2023

The following is an edited transcript of my video 5 Free Ways to Strengthen Your Brand. Use the proper symbol for your trademark. Register your brand as usernames on social media platforms , even if you never intend to use your brand at all on any platform. If you don’t, you can use TM or SM.

Branding 147

Branding Brands Branding Social Media 147

Erik K Pelton

MAY 6, 2021

The following is an edited transcript of my video, How to Monitor for Infringements. In the past, you’ve heard me talk about some of the ways to keep a trademark strong over time and some of the things that brand owners must do with their trademarks even after they’re registered.

Trademark 130

Trademark Social Media Branding Brands 130

Erik K Pelton

SEPTEMBER 2, 2022

The following is an edited transcript of my video Brand Protection Cheat Sheet. I like to have visual aids when explaining topics, so I came up with the cheat sheet below for new brands to go through the basic steps for trademark protection and for building a bold brand. Acquire relevant domain names and social media handles.

Branding 147

Branding Brands Branding Social Media 147

Erik K Pelton

FEBRUARY 2, 2021

The following is an edited transcript of my video, When Is the Right Time to Register a Trademark? I was recently asked, “When is the best time to apply for trademark registration?” You do not have to be making commercial use of the trademark at the time you file; you can file based on intent to use.

Trademark 130

Trademark Registration Social Media Branding 130

Erik K Pelton

JANUARY 4, 2021

The following is an edited transcript of my video Do Restaurants Need Trademark Protection ? But restaurants come to me all the time and say, “Do I really need a trademark registration? Why does a restaurant need a trademark registration?”

Trademark 130

Trademark Registration Social Media Business 130

Erik K Pelton

FEBRUARY 9, 2021

The following is an edited transcript of my video, The Types of Acceptable Evidence for Trademark Applications. An important piece of the trademark application puzzle is submitting proper evidence to the USPTO to demonstrate use of the mark in connection with all of the goods and services that are in the application.

Trademark 130

Trademark Social Media Editing Advertising 130

Erik K Pelton

SEPTEMBER 12, 2023

The following is an edited transcript of my video 5 Free Ways to Strengthen Your Brand. Use the proper symbol for your trademark. For more about that, check out this video on style guides , which can help with consistency and other tips about using your trademarks. Register your brand as usernames on social media platforms.

Branding 130

Branding Brands Branding Social Media 130

Erik K Pelton

AUGUST 18, 2020

The following is an edited transcript of my video, Protecting Words vs. Logos. One of the most popular questions I get asked among new or prospective clients is about filing at the US Patent and Trademark Office (USPTO) for a word versus a logo.

Trademark 130

Trademark Social Media Branding Brands 130

Erik K Pelton

JUNE 7, 2021

The following is an edited transcript of my video, Building a Strong Office Action Response for a Trademark Application. If you have questions about office action responses, you can reach out to me on email, on social media, in the comments here, or on my website at erikpelton.com.

Trademark 130

Trademark Social Media Editing Law 130

Erik K Pelton

AUGUST 10, 2020

This is an edited transcript of the video posted below. Over the years I’ve worked on thousands of trademark applications. First, I’ve reviewed thousands of trademark applications as an examine,r and now in private practice since 1999, I have filed many thousands of trademark applications for clients.

Trademark 130

Trademark Ownership Social Media Editing 130

JD Supra Law

FEBRUARY 10, 2023

Exotic Birkins such as the Himalaya Birkin and the special edition Faubourg Birkins fetch well over a $100,000, and as such, Birkin bags have been considered the epitome of luxury handbags. Currently, By: Pillsbury - Internet & Social Media Law Blog Even the entry-level Birkin bags sell for tens of thousands of dollars.

Social Media 52

Social Media Editing Trademark Blogging 52

IP Watchdog

MAY 2, 2022

This week in Washington IP news, Senate committees are planning to host hearings on the applications that artificial intelligence can have in cyberspace, both for good and bad actors, as well as legislative proposals that could force social media platforms to increase transparency regarding algorithms for targeted advertising and news feeds.

Technology 104

Technology Social Media IP Editing 104

Erik K Pelton

NOVEMBER 5, 2021

The following is an edited transcript of my video, What Is a Brand Style Guide. The slogans, the other product names and trademarks that we own. And we can talk about which trademark symbols should be used with each of the key brand assets. The guide also shares more about the other elements of our brand that might be used.

Branding 182

Branding Brands Branding Social Media 182

Erik K Pelton

MARCH 21, 2022

The following is an edited transcript of my video How to Water Your Brand for Growth. I talk about my lack of green thumb, because it relates to so much of my branding, where I use sunflowers and plantings as metaphors, and I use the tagline, Making Trademarks Bloom Since 1999. Those five things are: Solid trademark protection.

Branding 147

Branding Brands Branding Social Media 147

IPilogue

MARCH 1, 2022

On the one hand, social media has enabled global sharing of news and creative media. However, it also brings new dimensions to copyright and trademark issues. This interview has been edited for brevity and clarity; all emphases are mine. Emily (E): What prompted you to protect TAF and trademark your brand?

Social Media 106

Social Media IP Business Branding 106

Technology & Marketing Law Blog

AUGUST 29, 2022

6th Edition of Advertising & Marketing Law: Cases and Materials (with Rebecca Tushnet). We posted three chapters from the book: Featuring People in Ads (2022 Edition). Regulation of Political Advertising (2022 Edition). Regulation of Housing Advertising (2022 Edition). Books and Academic Articles. Blog Posts.

Editing 91

Editing Social Media Blogging Advertising 91

LexBlog IP

APRIL 18, 2023

by Founders Legal Interesting Patents | Snap | Tuesday, April 18, 2023 The United States Patent and Trademark Office (USPTO) grants hundreds of new patents every week, showcasing developments in technology and innovation. 11630877 INVENTION OVERVIEW: Sometimes finding your friends across the extensive social media landscape can be difficult.

Editing 52

Editing Social Media Patent Patent Application 52

IPilogue

JANUARY 17, 2023

Besides TVO offices, the building at 2180 Yonge also houses TVO’s studios, editing and content production facilities. I tagged along on a site tour with a group of new hires and was able to see some archival sets and props, the costume department, editing studios, as well as the sets of The Agenda and other TVO in-house productions.

Intellectual Property 106

Intellectual Property Editing Social Media Intellectual Property Law 106

Technology & Marketing Law Blog

JANUARY 18, 2024

The term “link taxes” refer to the government compulsion of large Internet services, such as social media or search engines, to pay news media for indexing and publishing their headlines and links. 4) Social media “defective design” lawsuits go forward. #StopTheSADScheme. Does anyone care?

Law 105

Law Social Media Advertising Advertising 105

Erik K Pelton

OCTOBER 16, 2021

The following is an edited transcript of my video, 7 Keys to Branding Success. I get asked all the time, “What are the key things I need to know to make my brand successful, to make my trademark successful and protected?” EARLY filing for trademark registration. SHIELD against infringers when needed.

Branding 147

Branding Brands Branding Social Media 147

IP and Legal Filings

MAY 17, 2024

The development of Artificial Intelligence, from being able to create edited photos to now generating deepfake videos that cannot be distinguished from real videos, has created an imminent threat to intellectual property rights and personality rights specifically. It is a common tort law aspect and can be used for unregistered trademarks.

Personality Rights 74

Personality Rights Intellectual Property Social Media Intellectual Property Law 74

43(B)log

FEBRUARY 2, 2024

Don’t use infringing data; use databases to which you have legitimate access; edit AI generated work for accuracy and to make sure not too much of the original is used. Virtual influencer names can be trademarks; actual images/AV works are copyright-protected as long as human-created. George Carlin brouhaha).

Social Media 59

Social Media Government Editing Litigation 59

LexBlog IP

FEBRUARY 16, 2024

Similar to celebrity-filled ads, collaborative relationships between influencers and companies on social media continue to be prevalent. Like Patrick + Brittany and Travis + Taylor: Partnerships Are Key Nowadays, celebrities and social media influencers are more business savvy. Edited by Coby Turner and Cathy Feldman

Social Media 52

Social Media Intellectual Property Contracts Branding 52

LexBlog IP

APRIL 27, 2023

Smartphone Case Creates Illusion of Embedded Gems and Crystals by Founders Legal Interesting Patents | Thursday, April 27, 2023 The United States Patent and Trademark Office (USPTO) grants hundreds of new patents every week, showcasing developments in technology and innovation.

Editing 52

Editing Patent Application Social Media Designs 52

LexBlog IP

MAY 9, 2023

Interesting Patents | Spotify: Unleashing the Power of Bluetooth Low Energy in Your Car by Founders Legal Interesting Patents | Tuesday, May 9, 2023 The United States Patent and Trademark Office (USPTO) grants hundreds of new patents every week, showcasing developments in technology and innovation. Looking for more information on patents ?

Editing 52

Editing Patent Patent Application Social Media 52

LexBlog IP

MAY 11, 2023

Interesting Patents | Rolex: A New Era in Wristwatch Design: Minimizing Frictional Wear with Innovative Fixing Device by Founders Legal Interesting Patents | Thursday, May 11, 2023 The United States Patent and Trademark Office (USPTO) grants hundreds of new patents every week, showcasing developments in technology and innovation.

Designs 52

Designs Design Editing Patent Application 52

LexBlog IP

MAY 4, 2023

In this edition of #InterestingPatents, we look at Browning’s recent patent application for a Innovative Firearm Trigger Mechanism Patent and Bullfrog International’s Innovative Spa User Support System Patent: Revolutionizing Relaxation. Interesting Patents | Snap: Customizable Visual Codes Replacing Links for Web Navigation?

Editing 52

Editing Patent Patent Application Social Media 52

The IPKat

JANUARY 2, 2022

TRADE MARKS Lise Charles (WTR) provides an overview of the most-read posts on Word Trademark Review (WTR) on European trade mark case law over the past year, including analyses of cases dealing with issues such as unconventional signs (i.e., disputes between domain names and trademarks). Ireland, Italy and Estonia).

Blogging 125

Blogging IP Non-Fungible Tokens Cease and Desist 125

LexBlog IP

APRIL 25, 2023

In this edition of #InterestingPatents, we look at CisLunar Industries USA’s patent developed with support from NASA for a revolutionary space foundry. Navigating the vast world of social media has just become easier and more visually engaging, thanks to a recent patent granted to Snap Inc.

Patent 52

Patent Editing Patent Application Social Media 52

LexBlog IP

MAY 18, 2023

Interesting Patents | A Leap Into the Future: Understanding Neuralink’s Pioneering Implantable Device by Founders Legal Interesting Patents | Thursday, May 18, 2023 The United States Patent and Trademark Office (USPTO) grants hundreds of new patents every week, showcasing developments in technology and innovation.

Editing 52

Editing Patent Patent Application Social Media 52

LexBlog IP

APRIL 6, 2023

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Publishing 52

Publishing Editing Patent Patent Application 52