Erik K Pelton

MAY 24, 2022

A good slogan can be a tremendous asset for a brand. Erik shares examples of memorable slogans, and provides tips on how to create and protect one. The post The Value of a Great Slogan appeared first on Erik M Pelton & Associates, PLLC. A good slogan can be a tremendous asset for a brand.

Branding 140

Branding Brands Branding 140

Erik K Pelton

APRIL 24, 2023

Non-traditional trademarks are some of the most interesting and fun topics to discuss in the world of brand protection. They’re not terribly common for most brands, and that’s part of what makes them interesting. Of course, this does not mean that these brands have exclusive right to use that color in all different ways.

Trademark 130

Trademark Registering Trademarks Branding Brands 130

Erik K Pelton

NOVEMBER 5, 2021

The following is an edited transcript of my video, What Is a Brand Style Guide. A style guide is a wonderful asset for any brand that has grown beyond just one name or one logo to a portfolio of marks and logos and slogans. The guide also shares more about the other elements of our brand that might be used.

Branding 182

Branding Brands Branding Social Media 182

Erik K Pelton

APRIL 12, 2021

The following is an edited transcript of my video, Great Trademarks Are Everywhere, Even in the Trash. The fascinating thing is that not only is it a great slogan, it was for a garbage company. Everybody can have a creative, strong brand name—even a garbage company. My law firm is maybe another good example.

Trademark 130

Trademark Branding Brands Branding 130

Erik K Pelton

NOVEMBER 18, 2022

We love sunflowers at Erik M Pelton & Associates as a symbol of growth and renewal, and tie that into trademark and brand protection. The sunflower is a great example of this golden ratio. When a business starts out and chooses a unique and bold brand name, that’s going to add to more protection over time.

Trademark 147

Trademark Branding Brands Branding 147

Erik K Pelton

JANUARY 16, 2023

These are rights that a business receives from using a trademark, brand name, logo, slogan, or some other indicator or source without registering it. One of the great benefits of registration with the USPTO is that it gives you nationwide protection in all 50 states. What are common law trademark rights?

Trademark 147

Trademark Law Registration Editing 147

Erik K Pelton

AUGUST 23, 2020

The following is an excerpt from my book, Building a Bold Brand. Coming up with a great brand name for a new business, new product, or. There are a few naming concepts that are great sources of bold brands. protections and powerful branding. Here are several examples recently. PROVOCATIVE PHRASES.

Branding 130

Branding Brands Branding Business 130

Erik K Pelton

MAY 9, 2022

Non-traditional trademarks are those things that indicate the source of a brand, but are not brand names, logos, or slogans. And it’s one of my favorite topics to talk about because there’s so many exciting and interesting examples of different non-traditional trademarks. Buildings can be registered as trademarks.

Trademark 189

Trademark Registering Trademarks Registration Designs 189

TorrentFreak

FEBRUARY 14, 2024

In the past, several BitTorrent apps have been rejected from the App Store , for example. The app in question uses popular piracy brands such as “Gomovies” and “123movies” in its name, and lives up to expectations. After all, it’s a great way to frustrate and annoy pirates.

Branding 88

Branding Brands Branding Reporting 88

Erik K Pelton

MAY 24, 2021

Brands often evolve over time, and sometimes brand names or logos change or evolve. Sometimes they’re more dramatic – when a brand shifts its name entirely, or when two companies merge, Exxon becoming ExxonMobil, for example. The following is an edited transcript of my video, Can You Change a Trademark?

Trademark 130

Trademark Music Branding Brands 130

Plagiarism Today

APRIL 11, 2022

Earlier this month, the ecommerce site Etsy announced that they are launching a new intellectual property portal that they hope will make it easier for brands, creators and other rightsholders to report listings that are infringing on their rights. Users login with their Etsy account and then first register their brand.

IP 243

IP Intellectual Property Reporting Branding 243

Erik K Pelton

DECEMBER 6, 2021

One summer tradition that my family and I really enjoy is a great road trip to explore someplace new, especially smaller towns up and down the East Coast, where I’ve lived for my whole life. Last summer, we had a great opportunity to go visit friends on Cape Cod, Massachusetts for a day and we went to Falmouth, Massachusetts.

Trademark 147

Trademark Branding Brands Branding 147

Erik K Pelton

JUNE 21, 2021

The following is a transcript of my video Bold Brands Are Like Bees to Pollinate Marketing. For example, we’ve talked about the roots and petals of a flower, but I wanted to talk today about pollination. So, how does all of this relate to trademarks and brands, you might be asking?

Branding 130

Branding Brands Branding Marketing 130

Biswajit Sarkar Copyright Blog

NOVEMBER 1, 2023

The commencement of the Spring/Summer Fashion Week 2024 has seen luxury brands display their designs on the ramp again. Apart from designer clothes, this year also saw the debut of new signature colours of two beloved luxury brands-Burberry and Gucci. A colour, if distinctive enough can revolve the image of a brand.

Trademark 79

Trademark Branding Brands Branding 79

Erik K Pelton

JUNE 14, 2021

The following is an edited transcript of my video, Why Suggestive Trademarks and Brand Names Are My Favorite. I get asked all the time about what type of brand names I prefer. The answer for me is easy: for commercial, marketing, and legal purposes, I strongly suggest that clients choose suggestive brand names.

Branding 130

Branding Brands Branding Trademark 130

Intellectual Property Law Blog

MARCH 25, 2021

This boom is creating great opportunities for IP owners who want to license their IP for use in NFTs. The IP owners that may capitalize on this NFT boom can include: brands that have famous trademarks, logos, and other brand identifiers; game companies that have unique characters or game art.

Art 100

Art Licensing IP Branding 100

Erik K Pelton

NOVEMBER 15, 2021

Perhaps you only have one core trademark or perhaps you’re building a portfolio and helping create an entire synthesized brand. This is based on one of my favorite blog posts from many years ago, which is based on one of the great classic rock songs by Paul Simon, 50 Ways to Leave Your Lover. Also common are temporary tattoos.

Trademark 147

Trademark Branding Brands Branding 147

TorrentFreak

MARCH 16, 2022

In a world that’s dominated by viral social media posts and catchy headlines, branding is everything. Controversial statements and recognizable names are a great way to gain visibility. Last week we noticed that one of the most iconic file-sharing brands was making headlines once again. LimeWire Comeback?

Branding 140

Branding Brands Branding Due Diligence 140

Sander Law

DECEMBER 19, 2022

Toblerone , one of my favourite chocolates, is a great example of protecting a brand with trademark registration. There can be additional requirements when attempting to register these non-traditional marks, including for example filing additional evidence showing that the mark is distinctive as of the filing date.

Registration 52

Registration Branding Brands Branding 52

LexBlog IP

FEBRUARY 20, 2024

We had one of those great moments of serendipity last week. The story begins with Diageo, the company that owns Bulleit Frontier Whiskey, a brand of whiskey that might be familiar to our whiskey-drinking readers. Deutsch & Sons, the owner of the Redemption Whiskey brand. In 2017, Diageo sued W.J.

Branding 52

Branding Brands Branding Trademark 52

Dragons' Den

FEBRUARY 29, 2024

It is true that you cannot protect the idea of a dog treat but Richard Marles, founder of Park Life, has developed quite an eye-catching brand which Steven Bartlett highlighted during the pitch. A trade mark also adds value to your business and allows you the opportunity to look at licensing agreements and defend them if you are infringed.

Blogging 52

Blogging IP Branding Brands 52

Erik K Pelton

OCTOBER 8, 2021

And a lot of brand owners don’t realize that it’s not very difficult and not very expensive to register and protect their trademark with US Customs and Border Protection. And this database is much smaller than the US Patent and Trademark Office database because many brand owners do not know to take advantage of it.

Trademark 147

Trademark Registration Branding Brands 147

IP Tech Blog

JANUARY 26, 2022

Also, it is often a significant threat to the health and safety of consumers and to the reputation of brands. As a result, it is harder for brand owners to track counterfeiters down and seize shipments given that fakes travel often in small parcels. Train and educate the customs authorities about your brand.

Branding 106

Branding Brands Branding IP 106

LexBlog IP

SEPTEMBER 13, 2023

Notably, most state laws treat these agreements harshly and with great scrutiny because they can restrict a person’s ability to engage in their chosen livelihood. So, these types of agreements must be carefully drafted to be enforceable.

Intellectual Property 52

Intellectual Property Branding Brands Branding 52

Erik K Pelton

JANUARY 26, 2021

For example, when I said five years, it’s actually not due until the sixth anniversary of the registration, the first renewal filing or maintenance document, and so there’s a lot of nuance and complication to the renewals. The initial renewal is due after five years of registration, then after 10 years, 20 years, et cetera.

Trademark 130

Trademark Registering Trademarks Branding Brands 130

Intellectual Property Office Blog

JULY 29, 2021

Take Molly Mae Hague as an example. This is a great example of Molly Mae understanding her IP rights and using them for commercial gain. Each year, fashion brands such as Pretty Little Thing and Missguided compete for their clothing to be worn by the islanders on the show.

IP 85

IP Branding Brands Branding 85

Erik K Pelton

SEPTEMBER 15, 2020

The following is an excerpt from my book, Building a Bold Brand. Examples of great suggestive names: Web. To learn more about the book, visit www.buildingaboldbrand.com. . There are FIVE basic types of marks. In descending order, from those with. oil and gas and Kodak® for film and cameras. Travelocity. Restaurants. •

Trademark 130

Trademark Registering Trademarks Branding Brands 130

Dragons' Den

FEBRUARY 1, 2024

Deborah Meaden expressed regret over passing on a comparable product in the past: You’re great and the product is great. Your logo is an important aspect of your brand. For consistency, many companies ensure their logo looks the same across their product range to build brand recognition.

Blogging 64

Blogging IP Intellectual Property Designs 64

Dragons' Den

FEBRUARY 22, 2024

Watching this episode on a very wet and grey February day, it was unsurprisingly the gummy sweets with a purpose and the sustainable beachwear brand that really shone out to me from the Den this week. For all the energy and enthusiasm that the Dragons had for Joe they couldn’t quite find the same enthusiasm for the brand itself.

Blogging 52

Blogging IP Designs Design 52

IPilogue

JULY 16, 2021

As a result, Elle married her passion to redefine the story of women with her passion for well-crafted products, especially shoes, to create the Zvelle brand. What goes into a brand name? This brand was bigger than me and so, I did not want to just use my name”. This challenge ultimately led to the creation of the Zvelle brand.

Branding 106

Branding Brands Branding Intellectual Property 106

TorrentFreak

JULY 5, 2022

Notable for their rise and public demise, piracy-related brands such as Napster, LimeWire, and Megaupload are still widely recognized today, despite their shutdowns long ago. For example, the Pirate Bay co-founders were never shown in an armed shoot-out with police in Stockholm.

Branding 130

Branding Brands Branding Copyright 130

TorrentFreak

MAY 3, 2023

Having to reduce network security to read what the NCSC had to say about staying safe online wasn’t a great start. That may mean they’re clean but there are no guarantees, especially for apps with CyberFlix branding. Worringly, things only went downhill from there.

Government 132

Government Branding Brands Branding 132

The IPKat

JULY 13, 2022

There are brands that, after a successful run, fall into oblivion. From an IP perspective, it might be the case that – together with the oblivion these brands fall into – the related trade mark registrations lapse too. NEHERA’ was in fact a well-known fashion brand that Jan Nehera found in Czechoslovakia in the 1930s.

Branding 62

Branding Brands Branding Registration 62

43(B)log

FEBRUARY 3, 2024

Thus, court said consumers wouldn’t be confused by “Trader Joe’s Manuka Honey 10+, 100% New Zealand Manuka Honey” because they would understand that it was unlikely that the honey would be purely from bees visiting Manuka flowers; they should know that Manuka honey is graded from 0-26 and 10+ is not great. This is inconsistent! Ingredients v.

False Advertising 49

False Advertising Contracts Branding Brands 49

Biswajit Sarkar Copyright Blog

JANUARY 22, 2024

Additionally, a name is a crucial element of personal branding, influencing perceptions, forming first impressions, and conveying character. For renowned figures, the importance of their name extends to public perception, brand identity, and professional success. It distinguishes us and shapes our sense of self.

Intellectual Property 76

Intellectual Property Registration Trademark Personality Rights 76

Corsearch

FEBRUARY 16, 2024

AstraZeneca’s brand protection journey is one of close collaboration, ‘learning by doing’, and adaptation in the face of new threats. Table of contents : • The start of AstraZeneca’s brand protection journey • Illegally diverted medicines, scams, and counterfeits – where does AstraZeneca focus its efforts? •

Branding 52

Branding Brands Branding Marketing 52

LexBlog IP

MARCH 30, 2022

There has been an outpouring of concerned citizens the world over who are hoping to help provide assistance, and a number of brands have launched “cause marketing” campaigns aimed at expressing support for the Ukrainian cause and providing financial assistance to those who are displaced.

Marketing 52

Marketing Marketing Cease and Desist Branding 52