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International Trademark Registration: why and when

Erik K Pelton

The following is an edited transcript of our video The Importance of International Trademark Registration. We are often asked, “Why should I apply to register my trademark in other countries?” If you have an international presence or plans for international expansion.

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Big Businesses Need Trademark Protection; Small Businesses Need It Even More

Erik K Pelton

The following is a transcript of my video Big Businesses Need Trademark Protection; Small Businesses Need It Even More. I’ve also been blessed to work with many big companies over the years – international companies and businesses with hundreds of millions of dollars in sales. There’s a couple of reasons why.

Business 173
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Why Are USPTO Trademark Applications Taking Longer Than Ever?

Erik K Pelton

The following is an edited transcript of my video, Why Are US Trademark Applications Taking Longer Than Ever? This year, one of the questions I’ve been fielding more often than ever before is “ When ? When can I expect my application to get completed? When can I expect it to get reviewed?

Trademark 147
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9 reasons why a business should apply to register its trademarks

Erik K Pelton

Trademark registration with the United States Patent and Trademark. as low as $225, and the resulting trademark registration provides a. myriad of benefits to its owner: Using the registration symbol (®) looks nice, and the official. registration certificate looks great framed on an office wall to.

Business 130
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The Threat of Trademark Erosion

Corsearch

Erosion of your trademarks may start slowly, but it can quickly snowball. One of the greatest challenges of trademark practice is that brand owners can sometimes view trademark watching as a ‘nice to have’ rather than the essential practice that it is.

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Precedential No. 26: Listing of Application on ESTTA Cover Sheet Suffices for Claim of Common Law Rights in Opposition to Section 66(a) Application

The TTABlog

When it filed an amended notice of opposition, opposer added common law rights in its STERLING marks. International Business Machines Corporation , Opposition No. Opposer Sterling Computers opposed IBM's Section 66(a) applications to register the marks STERLING and IBM STERLING for various Class 42 services. See CSC Holdings LLC v.

Law 113
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How Lacoste Lost Its Crocodile Trademark

azrights

What can go wrong when trademarks are not used consistently is apparent from a 9 year trademark dispute between Lacoste and Crocodile in New Zealand which concluded in 2017 with Lacoste losing its crocodile trademark. In Lacoste’s case the registration gave it a broad monopoly over the concept of a crocodile design.