Viral TikTok Music Trends as Low-Cost Marketing – Who gets to choose how and when a song is released?
IPilogue
JULY 29, 2022
Big-name celebrities like Halsey and Florence Welch of the indie rock band Florence and the Machine have taken to TikTok to discuss their discontent with the new marketing approach of creating viral TikTok audios as promotion. Michelle Mao is an IPilogue Writer and a 2L JD Candidate at Osgoode Hall Law School.
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