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2023 Quick Links: Social Media

Technology & Marketing Law Blog

” BBC : Facebook’s growth not linked to psychological harm, study finds * Science : How do social media feed algorithms affect attitudes and behavior in an election campaign? Plaintiffs have not submitted the Resort’s pages on third-party travel websites or presented social media posts.

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Rise of Social Media: Potential Risks of Trademark Infringement

IIPRD

The evolution and development of trademark law protect the right of manufacturers or sellers but the advancement of technology and the emergence of social media has bound lawmakers and interpreters to make a continuous intervention and take a comprehensive vigil over the various new issues related to trademark infringement.

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Intellectual Property Rights for Social Media Influencers

IIPRD

‘Influencer marketing,’ albeit a new word, has emerged as one of the most effective strategies to create money across all industries. A Social Media Influencer is someone who creates unique material that keeps people interested on multiple social media platforms, causing them to return for more high-quality information.

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UKIPO unveils report highlighting influence of social media influencers (also) on the purchase of counterfeits

The IPKat

Last week, the UK Intellectual Property Office (UKIPO) released an intriguing report measuring and analyzing (apparently for the first time) the influence that social media influencers exert on consumers also when it comes to purchasing counterfeits.

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Kickstart Engagement on Social Media for Artists With These Tips

Art Law Journal

Here’s a common scenario on social media for artists: You’re starting to grow a steady online following, but your audience isn’t commenting, liking or sharing your first few posts. So is it time to throw in the towel on social media and focus on other marketing strategies? Wear your heart on your sleeve.

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Social Media Is Often a Defamation-Free Zone…But Not Always–Steak N Shake v. White

Technology & Marketing Law Blog

I’ve blogged some recent cases showing how it’s become really, really hard to win defamation cases over social media content (e.g., Further, Steak N Shake presented evidence it lost $755k in sales. The post Social Media Is Often a Defamation-Free Zone…But Not Always–Steak N Shake v.

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WEBINAR: 13 Social Media Pitfalls to Avoid for the Generalist In-House Counsel

Trademark and Copyright Law Blog

Social media platforms present countless opportunities for companies looking to connect to consumers and clients in real time. Foley Hoag will present a 60-minute webinar offering guidance on social media issue spotting for in-house legal practitioners, with a focus on intellectual property, publicity rights and advertising.