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What Is a Likelihood of Confusion

Erik K Pelton

The following is an edited transcript of my video, What Is a Likelihood of Confusion. A phrase that comes up all the time in several different aspects of trademark work is likelihood of confusion. Often, if you ask a group of people, “Are these two marks, given the circumstances, likely to be confused?

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What Will AI Do to Trademarks?

Erik K Pelton

The following is an edited transcript of my video Will AI Change Trademarks? Let’s discuss artificial intelligence (AI) in general, and whether it’s going to affect and impact the world of trademarks, and filing and registering trademarks. The post What Will AI Do to Trademarks?

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3 Ways to Overcome a Likelihood of Confusion Trademark Refusal from the USPTO

Erik K Pelton

The following is an edited transcript of my video 3 Ways to Overcome a Likelihood of Confusion Trademark Refusal from the USPTO. Over the years, at EMP&A we have become quite experienced at dealing with likelihood of confusion refusals from the USPTO. different spellings or wordings in the marks.

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Will Artificial Intelligence Change Trademarks?

Erik K Pelton

The following is an edited transcript of my video Will AI Change Trademarks ? And yet, they only filed the trademark application for ChatGPT a few weeks ago, and they only filed for OpenAI last year. So big companies sometimes need reminders about the value of trademark protection as well. I have no such fears.

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How to Trademark in Metaverse: Is it possible to register trademarks for virtual goods?

Patent Trademark Blog

Is it possible to register a trademark in the metaverse? What may have been unimaginable years ago has become a genuine concern for trademark owners who care about the virtual world. Yes, you can register trademarks for virtual goods with the USPTO. What are examples of virtual goods that can be trademarked?

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Amazon Project Zero: What can sellers do about counterfeit goods?

Patent Trademark Blog

What is Amazon Project Zero? The goal of the program is to drive counterfeits to zero by giving trademark owners the ability to self-monitor and report infringing listings. Need help with protecting trademarks and brands in selling products on Amazon? Is Project 0 About Trademarks or Patents?

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How To Avoid Trademark Confusion

Patent Trademark Blog

What are similar trademarks? Maybe it’s just me, but it sure seems like the USPTO has become more aggressive in refusing registration of trademarks. Known as likelihood of confusion or a Section 2(d) refusal, this is one of the most common reasons why trademark applications get rejected.