Is Your Brand Seaworthy?
Erik K Pelton
SEPTEMBER 30, 2021
You’ll see what I’m talking about with my comparison of trademark and brand protection to a strong ship navigating the ocean waters. For the boat, much of the action is actually not visible above the sea line and the keel not only helps keep it up in choppy waters, it helps it right itself when there is an issue.
Let's personalize your content