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The Year of the Green – Upcoming FTC Workshop on Recyclable Claims

LexBlog IP

Late last year, the Federal Trade Commission (FTC) announced it was examining the Guides for the Use of Environmental Marketing Claims, better known as the Green Guides. consumer perception of recycling claims and whether the Green Guides need to be refreshed on this topic. And we are fans of this approach.

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Conference report: Intellectual Property & Sustainability

The IPKat

The Faculty of Law at the University of Geneva recently hosted (on February 7, 2023) an international conference on the topic “ Intellectual Property & Sustainability ”. He addressed the focus (on verbal elements) and objective of the study and provided some examples of green trade marks as well.

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Announcing the Sixth Edition of Advertising & Marketing Law: Cases & Materials by Tushnet & Goldman

Technology & Marketing Law Blog

Rebecca Tushnet and I are pleased to announce the sixth edition of our casebook, Advertising & Marketing Law: Cases & Materials. Chapter 7: Special Topics in Competitor Lawsuits. Chapter 19: Case Study: Organic and “Green” Claims. I have more to say on that topic imminently). Price: $12.

Editing 119
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Book Review and Discount: Propriété intellectuelle et développement durable / Intellectual Property & Sustainable Development

The IPKat

In “How the IP System Promotes Sustainability - the WIPO GREEN Initiative”, Peter Oksen and Edward Kwakwa explain the function of the reworked WIPO GREEN database and its connection to the WIPO’s Green Technology Book and other acceleration projects. In “Does Intellectual Property Promote or Hinder Sustainability?

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Trademark protection for colors: T-Mobile Magenta

Erik K Pelton

Non-traditional trademarks are some of the most interesting and fun topics to discuss in the world of brand protection. John Deere has the combination of particular shades of yellow and green that they use on farm and tractor equipment registered, and Home Depot has their shade of orange registered. I want to focus on color trademarks.

Trademark 130
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17th Public Commission Meeting – The FTC is Finally Seeing Green?

LexBlog IP

So the big item on the agenda was the announcement that the FTC will review the “Guides for the Use of Environmental Marketing Claims,” affectionately known as the Green Guides. One of the first questions we get every time we speak is, when are they going to review the Green Guides? This will take time.

Privacy 52
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Friday Fantasies

The IPKat

Christmas markets are already here, the lights are bright and shining, but before November is over, this Kat brings you another bundle of joy in the form of IP events and opportunities. More topics and further details about the award and the process of submission can be found here.