Trademark protection for colors: T-Mobile Magenta
Erik K Pelton
APRIL 24, 2023
Non-traditional trademarks are some of the most interesting and fun topics to discuss in the world of brand protection. Non-traditional trademarks include sounds, sense, motions, lighting, colors, and more. The brown color used by UPS is a registered trademark. UPS also uses the slogan, “What Can Brown Do For You?”
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