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Branding – Uniqueness and Fame

azrights

There are two drivers of brand asset strength: uniqueness and fame. For example, when you see the swoosh logo of the Nike brand you know it represents Nike even though it may be featured on its own with no name accompanying it. If an asset is less famous, it is more likely to be mistakenly attributed to a competitor’s brand.

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Police Piracy Blacklist: No Celebrations For IWL’s 10-Year Anniversary?

TorrentFreak

Launched to considerable fanfare late March 2014 , the ‘Infringing Website List’ (IWL) is operated by the Police Intellectual Property Crime Unit (PIPCU). As publicly advertised, pirate site domains are nominated for placement on the IWL by rightsholder groups such as the MPA, BPI, IFPI, and the Publishers Association.

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Police Piracy Blacklist: UK Govt. Wants to Know Who’s Still Funding Pirate Sites

TorrentFreak

Launched in 2014 and controlled by the Police Intellectual Property Crime Unit (PIPCU), the ‘Infringing Website List’ (IWL) carries details of pirate sites nominated by rightsholders and provides the basis for future enforcement via escalating actions. Total number of brands and total number of advert intermediaries.

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#AD: FTC Guidance on Companies’ Use of Influencers

Above the Fold

Beyond traditional advertisements, companies leverage “influencers” – from the micro-influencer to the Kardashians to showcase their products. Key takeaways include: Endorsements should make obvious the existence of material connection with brand. Social media has taken over, with social media users nearly doubling from 2.3

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Operators of Movie & TV Piracy Giant 8maple Sentenced to Prison in Taiwan

TorrentFreak

Founded in 2014 by two Taiwanese software engineers, movie and TV show piracy site 8maple is a prime example. Initially, the site was promoted as a commercial advertising platform but soon transformed into a full-blown piracy portal pulling in millions of visitors each month and generating large sums in advertising revenue.

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patent misrepresentations to prospective dealer could be false advertising under Dastar/Lexmark

43(B)log

Shingle Savers counterclaimed, alleging, among other things, false advertising under the Lanham Act and violation of the Ohio Deceptive Trade Practices Act. Lanham Act/ODTPA claims: First, the court declined to hold that Rule 9(b) applied to Lanham Act false advertising claims, which don’t require fraud.

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Former distributor's continuing use of "authorized distributor" leads to TM and false advertising claims

43(B)log

but also narrows the issues somewhat; the larger infringement, cybersquatting, and false advertising claims can’t be resolved on summary judgment. The court rejected Axon’s argument that LHB could have identified its products by calling them CEWs; they were Taser brand products. The context of the use also mattered.