Remove Advertising Remove Branding Remove Brands Remove Event
article thumbnail

From Static Symbols to Fluid Brand Identities

IP and Legal Filings

The Reason Behind This Evolutionary Development Brand and companies have made it a trend to evolve from time to time creating variants over their original/ main or core mark. It strengthens brand awareness, builds a better rapport, and a more intimate Business-to-consumer relation which builds trust and faith in their product.

article thumbnail

Brought to You by the FTC: Event on Digital Marketing and Blurred Advertising to Kids

LexBlog IP

Yesterday, the Federal Trade Commission (FTC) hosted an event to look at kids’ digital marketing. Here is a rough transcript ; and if you have a spare five hours, you can watch the videos, which will soon be posted on the event page. The event came out of the proposed changes to the Testimonial & Endorsement Guides.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Infographic | Trademarks 101: super bowl exclusivity

Olartemoure Blog

Arguably the most important sports event in the U.S.A., the Super Bowl moves billions of dollars, mainly through advertising. The National Football League (NFL) , organizers of the event, have created and grown the brand of the Super Bowl to what it is today. In 1969, the NFL trademarked “Super Bowl”. Our Experts María A.

article thumbnail

[Guest post] Parasitic advertising on UEFA Euro 2020: Italian Competition Authority imposes first sanction for ambush marketing

The IPKat

Here's what Anna Maria and Lorenzo write: Parasitic advertising on UEFA Euro 2020: Italian Competition Authority imposes first sanction for ambush marketing by Anna Maria Stein and Lorenzo Maniaci Ambush Kat By its decision No. 16 of 11 March 2020 ('Law-Decree No. 16/2020'), converted with amendments, by Law No. 31 of 8 May 2020 ('Law No.

article thumbnail

Ninth Circuit: Commercial Brand Names Can Be Expressive Speech

IP Tech Blog

is an events company, boasting clientele that includes The Walt Disney Company, Chuck E. It owns the trademark PUNCHBOWL for its event services as well as for related services (such as sending electronic invitations). Background. Punchbowl, Inc. Cheese, and Dave & Busters. insider’s perspective.” The case is Punchbowl Inc.

article thumbnail

March Madness: Basketball, Brackets, and Branding

LexBlog IP

As March presses on, sports fans across the country are turning their attention to one of the most exciting events in college sports: the NCAA Men’s Basketball Tournament, also known as March Madness. From trademarks to copyrights, the NCAA is diligent in protecting its rights and the value of its brand.

article thumbnail

How Brands Can Connect With Gen Z & Change Attitudes to Counterfeiting

Corsearch

With Gen Z ambivalent on the cost of counterfeiting to legitimate brands – and often actively seeking fakes out – how can brands educate consumers about their societal harms? Typically defined as people born between 1997 and 2012, Gen Z are seen by many brands as the number one audience to connect with online.