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[Guest post] Parasitic advertising on UEFA Euro 2020: Italian Competition Authority imposes first sanction for ambush marketing

The IPKat

Here's what Anna Maria and Lorenzo write: Parasitic advertising on UEFA Euro 2020: Italian Competition Authority imposes first sanction for ambush marketing by Anna Maria Stein and Lorenzo Maniaci Ambush Kat By its decision No. 16 of 11 March 2020 ('Law-Decree No. 16/2020'), converted with amendments, by Law No. 31 of 8 May 2020 ('Law No.

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Sounds, Colors, Scents, and Other Nontraditional Trademarks

Erik K Pelton

Non-traditional trademarks are those things that indicate the source of a brand, but are not brand names, logos, or slogans. Examples of those interiors are the Apple Store has a registration for the layout of the store, and Chipotle has a registration for the common design themes that you’ll find in nearly every Chipotle.

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Trademark Protection for eSports and Gamers

Erik K Pelton

But I’ve been following the world of gaming and eSports competitions for many years, and in fact, have been lucky enough to work with eSports teams and several gamers to protect their brands. That’s why it is shocking that many of them are not registered with the USPTO and protecting their trademarks. They are vulnerable assets.

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“TAKE FIVE” – the EUIPO Board of Appeal maintains that the slogan is not sufficiently distinctive for registration

The IPKat

From time to time, this Kat receives queries from clients in relation to the registrability of slogans as trade marks. Well, NO… but… According to the Collins English Dictionary , a slogan is “ a short phrase that is easy to remember ”, and is “ used in advertisements… who want people to remember what they are saying or selling ”.

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50 Different Ways to Use A Trademark

Erik K Pelton

Perhaps you only have one core trademark or perhaps you’re building a portfolio and helping create an entire synthesized brand. Finally, in internet keywords; on your website; in the coding to help attract traffic related to your brand. On media kits; on folders; in brochures; on travel bag tags.

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Sunday Surprises

The IPKat

The IPKat is back with the latest overview of opportunities, events and IP news! Events From May 30 to June 7, the University of Alicante is offering a 20-hours advanced course on creation and exploitation of intangibles in the digital society. The course is delivered both offline and online, and the registration is available here.

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From Fruit to Fortune: Apple’s Trademark Journey and Their Fierce Protection Strategy

Intepat

Apple could argue transborder reputation, asserting that its brand’s recognition and reputation extend beyond national borders. Inherent Distinctiveness: The Apple logo and brand name are inherently distinctive due to their unique design and association with the company’s products, such as iPhones, iPads, MacBooks, etc.