Remove Advertising Remove Intellectual Property Remove Privacy Remove Technology
article thumbnail

The Post-Cookie Digital Advertising Landscape: Planning for Privacy Compliance in Unsettled Terrain

LexBlog IP

Digital advertising exists in a complex ecosystem that the average person engages with daily. It encompasses a broad set of technologies for managing advertisements across channels including search, display, video, mobile, and social, with functions for targeting, design, bid management, analytics, optimization, and automation.

article thumbnail

Guidelines on targeted digital advertising

Olartemoure Blog

In recent days, the “Coalition of Privacy Self-Regulatory Organizations”, an NGO led by different international associations in the advertising industry, launched a series of guidelines and technical specifications aimed at simplifying and improving users’ experience regarding the management of privacy on websites and platforms.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Announcing the Sixth Edition of Advertising & Marketing Law: Cases & Materials by Tushnet & Goldman

Technology & Marketing Law Blog

Rebecca Tushnet and I are pleased to announce the sixth edition of our casebook, Advertising & Marketing Law: Cases & Materials. We also have two online-only chapters on housing discrimination (Chapter 20) and political advertising (Chapter 21), both also freely downloadable. Chapter 2: What is an Advertisement?

Editing 119
article thumbnail

Media Laws, Rights & Privacy Of Celebrities

IP and Legal Filings

Celebrities have objected to this because it interferes with their personal lives and their right to privacy. Furthermore, the Information Technology Act of 2000 makes it a crime to copy or transfer data from another person’s device without their permission. The Indian Copyright Act of 1957 forbids and punishes acts of piracy.

Privacy 77
article thumbnail

National Advertising Division’s 2022 Annual Report: An Advertising Compliance Roadmap for the Year Ahead

LexBlog IP

“[N]o legacy is so rich as honesty” 1 might fairly summarize the Federal Trade Commission (FTC)’s theme to the advertising industry for 2023, as gleaned from the National Advertising Division (NAD) 2022 Annual Report. What Privacy-Related Claims Does Your Company Make? Nothing less will do.

article thumbnail

Oracle Accused of Invading Privacy with Tracking Technologies

LexBlog IP

alleging that it has been invading consumers’ privacy by using tracking technologies to build “digital dossiers” on individual internet users for marketing purposes. The outcome of this case may set a strong precedent for data collection and digital advertising across the board. We will follow its progress.

Privacy 40
article thumbnail

Pixel Litigation Drives Transparency in Privacy Policies

LexBlog IP

Pixels, a piece of tracking software businesses use to assess the success of their advertising campaigns, are creating headaches for in-house counsel as decades-old laws are being revived by litigants. Unlike cookies, pixels cannot be easily blocked with privacy software.

Privacy 40