Corsearch

APRIL 19, 2023

With Gen Z ambivalent on the cost of counterfeiting to legitimate brands – and often actively seeking fakes out – how can brands educate consumers about their societal harms? Typically defined as people born between 1997 and 2012, Gen Z are seen by many brands as the number one audience to connect with online.

Branding 40

Branding Brands Branding Social Media 40

azrights

JUNE 7, 2022

If you design IP protection into the business through your agreements, choice of brand name and other identifiers you strengthen your position against the most common and damaging forms of copying in business. Lack of appreciation about what ‘brand’ and ‘IP’ mean and entail is why better education on brand creation is essential.

Marketing 59

Marketing Marketing Business Designs 59

Kluwer Copyright Blog

JUNE 21, 2022

In my project, You Can Play (see also working paper here ), I explore how contract, rather than copyright, is the key enabler of user creativity in this industry. Hostility towards another company’s use of the game product is likewise reflected in game publishers’ protection of their own corporate brand image. merchandise).

Contracts 115

Contracts Copyright All Rights Reserved Branding 115

LexBlog IP

FEBRUARY 8, 2022

The use of consumer reviews as a marketing strategy has grown exponentially in recent years, and brands have become increasingly reliant on consumer reviews as a marketing strategy to drive consumer purchase behavior. The importance and impact of consumer reviews have not gone unnoticed by the Federal Trade Commission (FTC).

Branding 52

Branding Brands Branding Due Diligence 52

IPilogue

JULY 29, 2022

Big-name celebrities like Halsey and Florence Welch of the indie rock band Florence and the Machine have taken to TikTok to discuss their discontent with the new marketing approach of creating viral TikTok audios as promotion. Common contract terms found in recording agreements include rights granted, producer royalties, and promotions.

Music 119

Music Marketing Marketing Ownership 119

LexBlog IP

MARCH 30, 2022

There has been an outpouring of concerned citizens the world over who are hoping to help provide assistance, and a number of brands have launched “cause marketing” campaigns aimed at expressing support for the Ukrainian cause and providing financial assistance to those who are displaced.

Marketing 52

Marketing Marketing Cease and Desist Branding 52

Traverse Legal Blog

APRIL 6, 2022

This is a story of an NFT project which got off to a great start but was built on a weak foundation by the game and NFT company Animoca Brands , which brands itself as “Driving digital property rights via NFTs and gaming to build the open metaverse.” The brand licensing deal apparently had a ‘term’ that expired.

Licensing 98

Licensing Trademark Contracts Branding 98

Intellectual Property Law Blog

MARCH 13, 2024

The Offices found: To the extent that an NFT is associated with a copyrightable work, the creation, storage, marketing, or transfer of that NFT may implicate copyright owners’ exclusive rights. We also recommend that issuers ensure that there is a valid contract by requiring some form of affirmative acceptance by the purchasers.

Reporting 130

Reporting Non-Fungible Tokens IP Intellectual Property 130

Corsearch

NOVEMBER 28, 2023

As more businesses begin to partake in commercial events such as Black Friday and Cyber Monday , the opportunities for bad actors to trick, scam and steal potential revenue and profits away from your brand, increase. Infringers follow social media pages, brand updates, events and global trends to see which products are in demand.

Branding 52

Branding Brands Branding Cease and Desist 52

LexBlog IP

AUGUST 9, 2022

NBA star Zion Williamson has more to celebrate than his recently announced five-year maximum rookie contract extension with the New Orleans Pelicans , worth up to $239 million. Williamson was also victorious in a lawsuit he filed against his former agent Gina Ford, and her agency Prime Sports Marketing LLC (“Prime Sports”).

Contracts 52

Contracts Branding Brands Branding 52

Technology & Marketing Law Blog

AUGUST 10, 2023

The court dismisses the plaintiff’s claims: Breach of Contract. The TOS allows Instagram to disable accounts in many circumstances, so there wasn’t a contract breach. The plaintiff claimed that fake accounts used her brand on Instagram and were not disabled. Tortious Interference. ” Trademark Infringement.

Contracts 76

Contracts Social Media Blogging Business 76

43(B)log

FEBRUARY 3, 2024

end products, or products where the consumers will care which brand they got more or less. Laura Heymann Thinking about how consumers view their interactions with companies both as a matter of branding and as a matter of contracts, specifically on social media. Different brands under helm of same producer can be surprising.

False Advertising 49

False Advertising Contracts Branding Brands 49

LexBlog IP

AUGUST 16, 2023

The deal market reached historic levels in recent years, with record-setting merger and acquisition activity in 2021. Markets have since cooled, with capital becoming harder to find. In most cases, this can be broken down between two central areas – technology and branding.

Due Diligence 52

Due Diligence IP Intellectual Property Ownership 52

Plagiarism Today

FEBRUARY 7, 2022

A week before that, French luxury brand Hermes began legal proceedings against an NFT artist who used their names and bags. While that may be scary for the marketplace, it may be precisely what is needed for the market to enjoy any mainstream success. One thing is becoming apparent, a legal reckoning is coming for NFTs.

Cease and Desist 264

Cease and Desist Copyright Trademark Copyright Law 264

Intepat

APRIL 10, 2022

It provides assistance on market development, quality, and technology up-gradation. Overall, the MSME scheme fosters the growth and development of these enterprises and assists them to flourish among existing top brands. Trademarks will build trust and increase the reputation of the brand in the minds of customers.

Registration 98

Registration Trademark Branding Brands 98

SpicyIP

APRIL 6, 2023

[ This two-part post has been co-authored by Kartik Sharma and Aditya Singh, analysing the Delhi High Court decision in Intercontinental Great Brands v. In Intercontinental Great Brands versus Parle Product Private Limited, the DHC passed an interim order restricting Parle from using ‘Fab!o’ Parle Product Pvt.

Branding 105

Branding Brands Branding Trademark 105

Corsearch

FEBRUARY 28, 2024

In the vast world of intellectual property protections and expanding consumerism, which increases competition for market share, companies are constantly seeking ways to distinguish themselves and their products, and industrial designs provide an important option to do so. There were contractions in 2013 and 2014 of -6.5% respectively.

Registration 59

Registration Designs Design Intellectual Property 59

Intepat

SEPTEMBER 22, 2023

When trademark owners have international registration, they can apply for the mark outside India and ensure that third parties do not apply for the same trademark in the global market. The exact cost of the basic application fee can fluctuate based on currency and the contracting party through which the application is filed.

Registration 105

Registration Intellectual Property Contracts Trademark 105

IP Tech Blog

MARCH 18, 2022

In addition to alleging trademark infringement due to Rothschild’s use of BIRKIN in METABIRKINS as the name for his NFT collection, Hermès complained that Rothschild infringed by using METABIRKINS as a domain name, as a handle on Twitter and other social media platforms, as a brand name on NFT sales platforms, and as a hashtag.

Trademark 62

Trademark Non-Fungible Tokens Branding Brands 62

TorrentFreak

OCTOBER 25, 2022

The IWL is shared among brands, advertising companies, agencies and affiliates, who are informed that responsible companies boycott pirate sites because it a) protects their image and b) starves pirate sites of much-needed cash. Total number of brands and total number of advert intermediaries. Being able to focus on a particular brand.

Intellectual Property 113

Intellectual Property Advertising Advertising Contracts 113

Technology & Marketing Law Blog

DECEMBER 18, 2021

The court couldn’t sufficiently discern the relevant market from the complaint, so the court can’t figure out any cross-elasticities. The court rejects the plaintiffs’ attempts to create single-brand markets. Breach of Contract. Apple appeared first on Technology & Marketing Law Blog.

Reporting 103

Reporting Law Contracts Advertising 103

azrights

APRIL 22, 2021

I stressed the importance of early IP advice in my first book, Legally Branded published in 2012, and created this animation video to highlight the significance of IP. The new currency in the digital world is information, ideas, know-how, brands, systems, and data. To develop a distinctive brand, you must protect and enforce your IP.

IP 52

IP Intellectual Property Branding Brands 52

IP Tech Blog

FEBRUARY 2, 2022

Brands and agencies are responsible for ensuring that influencer behaviour on social media complies with ad disclosure rule. The ASA’s CAP Code is clear that marketing communications must be obviously identifiable as such. Named influencers remain on the webpage for three months and are subject to enhanced monitoring spot-checks.

Social Media 57

Social Media Advertising Advertising Branding 57

IP and Legal Filings

FEBRUARY 7, 2023

Their rights will be protected thanks to the metaverse brands’ trademarks. Several large corporations have already begun developing new marketing efforts for this new digital environment after realising the enormous potential that exists here. It might be more difficult than ever in the metaverse to police brands.

Trademark 83

Trademark Non-Fungible Tokens Branding Brands 83

Intepat

MAY 12, 2023

The Madrid Protocol allows a brand to protect itself on an international level and gives a user-friendly, cost- effective and expeditious set of procedures in a single application. Not all states are contracting parties under the Madrid Protocol, such as Hong Kong, Afghanistan, Bangladesh, Nepal, Pakistan, etc.

Registration 52

Registration Branding Brands Branding 52

The TTABlog

AUGUST 21, 2023

In re Brand3, Inc. 90483463 (August 16, 2023) [not precedential] (Opinion by Judge Angela Lykos).

Branding 52

Branding Brands Branding Advertising 52

IIPRD

FEBRUARY 6, 2024

Creators need to comprehend the fundamentals of copyright law to safeguard their creations and negotiate licensing and distribution contracts with skill. Trademark Law in the Entertainment Industry When it comes to branding and selling entertainment-related goods and services, trademarks are crucial.

Intellectual Property 52

Intellectual Property Cease and Desist Copyright Law Music 52

Technology & Marketing Law Blog

JANUARY 26, 2024

Moreover, there is nothing to suggest that the CFRA was designed to be used as a defense to a private breach of contract action. It also resulted in a slight decrease in favorable opinions of the advertiser brand, as well as a larger change in net favorability, with some of the movement shifting from favorable opinions to neutral (i.e.,

Social Media 73

Social Media Privacy Advertising Advertising 73

IP and Legal Filings

NOVEMBER 23, 2023

Merely put, it is an individual’s right to handle the commercial use of their name, image, individuality and personal brand. Publicity, such as character, reputation and personal brand, will be protected under various statutes, such as the Copyright Act 1957 and the Trade Marks Act 1999.

Intellectual Property 97

Intellectual Property Privacy Branding Brands 97

LexBlog IP

MARCH 18, 2022

In addition to alleging trademark infringement due to Rothschild’s use of BIRKIN in METABIRKINS as the name for his NFT collection, Hermès complained that Rothschild infringed by using METABIRKINS as a domain name, as a handle on Twitter and other social media platforms, as a brand name on NFT sales platforms, and as a hashtag.

Trademark 52

Trademark Non-Fungible Tokens Intellectual Property Branding 52

The IP Law Blog

MAY 27, 2021

However, Modelo Grupo (“Modelo”) and Constellation Brands (“Constellation”) would say there is a lot riding on the answer. Modelo, whose parent is Anheuser-Busch InBev (“AB”), created the Corona brand. The question is whether Modelo will succeed in its quest to remove Corona Hard Seltzer from the market.

Licensing 103

Licensing Branding Brands Branding 103

Intepat

APRIL 18, 2023

Several well-known brand names, such as Gucci and Wanna have already entered the race, paving the way for various other brands. Trends have shown leading brands such as McDonald’s, Puma, Crocs, L’Oreal, Charlotte Tilbury, Heineken, etc.,

Trademark 52

Trademark Branding Brands Branding 52

Dragons' Den

FEBRUARY 9, 2024

What is its appeal to the market? Touker Suleyman felt that her idea of an app was not the best way to promote the brand and was soon out. We recommend you always seek professional legal advice when entering into a contract. I thought Titilolami may be about lose her cool. Did you enjoy this episode?

Blogging 52

Blogging IP Designs Design 52

LexBlog IP

FEBRUARY 2, 2022

Brands and agencies are responsible for ensuring that influencer behaviour on social media complies with ad disclosure rule. The ASA’s CAP Code is clear that marketing communications must be obviously identifiable as such. Named influencers remain on the webpage for three months and are subject to enhanced monitoring spot-checks.

Social Media 52

Social Media Advertising Advertising Branding 52

Herbert Smith Freehills

DECEMBER 8, 2022

Any exchange of information between supplier and its distributors will only benefit from the safe harbour to the extent that the information is directly related to the implementation of the agreement and necessary to improve production or distribution of the contract goods or services. Read more. .

Social Media 52

Social Media Branding Brands Branding 52

Herbert Smith Freehills

DECEMBER 8, 2022

Any exchange of information between supplier and its distributors will only benefit from the safe harbour to the extent that the information is directly related to the implementation of the agreement and necessary to improve production or distribution of the contract goods or services. Read more. .

Social Media 52

Social Media Branding Brands Branding 52

TorrentFreak

MAY 9, 2024

More recently, however, the time between application and blocking injunction has contracted. The list of domains has plenty of recognizable brands but the fact they’ve appeared in a court order at all suggests they’re imposter sites with no connections or no provable connections to their previously-blocked namesakes.

IP 96

IP Reporting Branding Brands 96