Avoiding a Busted Brand: Preventing the Pain of Forced Rebranding through Trademark Registration
LexBlog IP
AUGUST 16, 2023
You make moves to expand your market, and suddenly you get a cease-and-desist letter from another business that has better rights to the trademark. Loss of Brand Equity: Rebranding means letting go of the brand equity that the previous brand had built over time. Risk of Failure : Rebranding is not always successful.
Let's personalize your content