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Bold Brand Building tools

Erik K Pelton

The following is an excerpt from my book, Building a Bold Brand. Coming up with a great brand name for a new business, new product, or. challenging than in the past since there are so many existing businesses, and because any business, regardless of location, can go online and. protections and powerful branding.

Branding 130
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Jan Vishwas Bill 2023: Small businesses, competition and public health set up to lose?

SpicyIP

This bill seeks to promote business by reducing penalties and decriminalising offences across 42 legislations. Major intellectual property rights laws – the Copyright Act, 1957, the Patents Act, 1970, the Trade Marks Act, 1999 and the Geographical Indications Act, 1999, have also been amended.

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Central Role of IP and Marketing in Business Design

azrights

This is one of the many misconceptions about IP that I’ve noticed since starting my business in 2004. If you design IP protection into the business through your agreements, choice of brand name and other identifiers you strengthen your position against the most common and damaging forms of copying in business.

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When Is Trade Secret Protection the Right Choice?

The IP Law Blog

Companies rely on intellectual property (“IP”) rights to protect their valuable information, creations, and branding. IP rights come in several forms: copyrights, trademarks, patents, and trade secrets. Patent and Trademark Office (“USPTO”) states, ” a trademark protects brand names and logos used on goods and services.

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Exploring the Top Four Ways to Stop Brand Counterfeiting

Kashishipr

Counterfeiting is an issue prevalent worldwide and affects everyone involved in a business. It is not unusual to encounter counterfeit versions of widely recognized brands like Adidas, Gucci, Nike, etc. Such products are fake and portrayed as popular brands to charge less than the market price and make enormous profits.

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Intellectual Property for Tech Startups

Biswajit Sarkar Copyright Blog

IPR primarily include patents, copyrights, trademarks, trade secrets, and designs, each serving a specific purpose in protecting various forms of intellectual creations. Novel innovations are protected by patents, but software codes, designs, or artistic components are protected by copyrights.

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Trade Marks in the Virtual World: Is your Business Well Meta-Versed in Emerging Technology?

LexBlog IP

We have previously written about key steps for brand owners to consider for their trade mark strategy in the metaverse and since then, earlier this year, the 12 th edition of the Nice Classification came into force. physical) marks.